From point to snap Xu Chang: Don't take desire as ideal

From point to snap Xu Chang: Don't put desire as ideal (TechWeb map) TechWeb8 Month 27th report text/Jing from grand to innovative factory, from point to PA, Xu Chang Entrepreneurial Road has not come to the peak, but the mentality has been honed. Over the past six months, Xu Chang less than a few days before the media, the afternoon of 26th, he took a new version of pop out of silence, big talk about the entrepreneurial process of "desire" and "ideal." "Many people think of desire as ideals, but the end of the desire or material pursuit, the ideal is not the same", Xu Chang back to see their own entrepreneurial mentality, born with this sentiment, "I do a bit of high profile, may also have this desire, it makes you do not pay attention to products." Little Bit of light blog exploration has not been successful, now Xu Chang and colleagues on the business card, in addition to the name of the pop, there is no other company information. PA is Xu Chang again. October 8, 2012 snapped officially online, the beginning of the "Photo + sound" with the form of production and dissemination, in micro-blog, this new model was once favored by netizens. 10 months later, PA announced more than 20 million registered users, monthly active users more than 35%. But it is undeniable that the sharing density of the micro-blog is not as big as before. In order not to become people's mouth "phenomenon-grade products", Xu Chang began to operate on the PA. August 14 snapped 2.5 version of the time, the average user recorded long from 90 seconds to 6 minutes, and try to give some original ability and the singer opened the background upload audio 128M permissions, they can upload DJ works, music, talk show even small jokes. After the transition to the present, the sound of the PA station together in total 1.98 billion seconds, per capita online time grew more than 30%, long audio playback over the total station of 10%. Unlike microblogging, micro-letter is occupied the user's fragmentation of time, the exchange of information between users is intermittent interaction and transmission, Xu Chang will be snapped long audio defined in the user "passive time" of the accompanying content. The addition of this feature was the biggest change since the inception of the itouch, "it was the feeling of the iphone that finally evolved into the phone," Xu Chang said, "from fun to useful change." This process means that the product must go to popularity, even if the function of the transformation so that the PA gradually from the social road to the media. Xu Chang that this transformation is in response to user needs. In his view, in the entrepreneurial process, there are four key elements of the team, financing, demand, operation, which is the most difficult, but more people are willing to talk about operations and financing, few people talk about demand, any product want to survive, all need from weak demand to strong demand, from the fun into useful. Micro-credit, microblogging and other tools and social attributes of products are consistent with this feature, but Xu Chang stressed not to do before the previous two highways, but the highway resort, "I can not like Ding lei, to assume a new highway, if I do so, will be punished by the market." In Xu Chang's vision, the long audio can be applied to online deduction, online education, literatureNovels and other traditional areas, but did not disclose the specific implementation plan. For micro-credit, micro-bo, such as the general volume of products, the positioning of the more prone to small and beautiful products, Xu Chang seems to be satisfied with this status quo, or even do not make any expectations of user size. Xu Chang admits that entrepreneurship brings a lot of changes, including mentality. Compared with the previous high-spirited and High-profile, sitting in the middle of the media Xu Chang appears more humble, "I am now meditating every day, my microblog is only concerned about Zen, which can make me quiet, head empty." ”