From search engine and user experience to analyze why the high value of the external chain weight

Absrtact: Outside the chain this piece believes that a lot of friends are interested in it because it is an indispensable part of website optimization. Outgoing chain to the relevant site to publish, such a weight will be higher, such as our site is about SEO, then we will go to the corresponding

Outside the chain this piece believes that a lot of friends are interested in it because it is an integral part of website optimization. Send the chain to the relevant website to publish, so the weight value will be higher, for example, our site is about SEO, then we go to the corresponding website to post, so the weight value will be higher, I believe many webmaster know this, but do not know why to the relevance of the site published chain weight value is high, Today I use two aspects to analyze why the high correlation of the chain weight value is high:

One, from the search engine angle analysis

With the improvement of search engine technology, many places have done quite a cow x, but it can really identify what we send the content, the quality of the article is good or bad? Perhaps it can determine whether an article is original, the network is a large number of duplication, but it does not recognize the quality of the article, can only be judged by the behavior of the user, So when we go to irrelevant forums to post posts, then the relevance of the chain is certainly very bad, such as we do the tea site, to the SEO type of the site published outside the chain, so completely deviated from the theme; in fact, search engine to judge an article is about what, from the density of keywords can be identified, When a post is irrelevant to the subject, the search engine lowers the weight of the link.

Second, from the User experience angle analysis

Search engines are now paying more and more attention to the user experience. It is based on the user's behavior to judge the value of an article, can provide users with good service, for users to solve the needs of the article natural ranking will be more than before, now no matter what we search keyword, the first few pages, generally will not see some poor quality of the article, although some articles posted in the high weight of the site, You might have a good ranking at first, but the search engine once judged the quality of the article is very poor (through the page clicks, browse volume, stay time, etc.), then the rankings will certainly disappear, and even many sites were removed by Baidu, below to "seo what meaning" this keyword as an example, We can see the first research Center site:

There are many sites on the home page to do "SEO is what meaning" this keyword, but through the analysis of these sites can not be the most concise and clear way for users to solve the problem, and SEO Research Center This article through the video way, very good interpretation of the meaning of the term SEO, To solve the user's needs.

In fact, we send out the chain, search engine is through the user's behavior to judge the quality of the article, for example, our website is about wedding photography industry, hair in the automotive industry Forum, then this article for a group of people who want to understand the car is worthless, users if there is an urgent need for automotive industry knowledge, Do not go to see the wedding photography article, even if we this article on wedding photography article quality is high, the search engine gives the weight may not be very high.

Summary: The site is always out of the support of the chain, although the high relevance of the site to do the quality of the chain to come higher, but after all, the resources are limited, can give us a chain of the site is not much, so we pay attention to the relevance of the chain at the same time, but also pay attention to the universality, a variety of forms of the chain will let our site play a better effect.