From "Seeking for the moment" to "seeking for the eternal" change also talk about the overall promotion of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous deepening of network marketing practice, various effective network marketing methods have been excavated. But any kind of popularization means has the remarkable effect to the network marketing in a certain domain, may also have the obvious flaw at the same time. A large number of network marketing practices show that for those products sales seriously rely on network marketing, or want to network marketing to create enterprises (or products) brand of small and medium-sized enterprises. Relying on a single promotion approach (or a single well-known network sales platform) is dangerous.

For example, search engine optimization seo and search engine advertising SEM for enterprises to promote sales, brand-building for a period of time, but with the "Army over the bridge", these two formerly effective methods of operation costs are rising, the effect is more and more insignificant. Search engine Optimization seo keyword ranking is more and more difficult, not to say stable and lasting rankings; Search engine advertising sem is not only vulnerable to competitors malicious clicks, but also caught up with the price of direct competitors in the swamp to extricate themselves.

The most extreme example is this October of "Taobao mall small merchant Uprising", which relies solely on a network marketing means (simply rely on well-known network trading platform of the vast number of small and medium-sized enterprises, websites, shop) sounded the alarm-"do not put all the eggs in a basket."

This relies on a single marketing approach (or a single well-known network sales platform) More serious negative consequences are: because the search engine (or Taobao and other well-known network trading platform) of the huge brand influence, too dependent on SEO and SEM (or Taobao and other well-known network trading platform) of marketing means to create a website (Enterprise) brand formed a serious obstacle. If the search for users through the search engine (or Taobao search function) in your website (shop) on the satisfaction and return, but most netizens did not remember your enterprise (or product) brand, only remember that I was found in Baidu (I was on Taobao to buy); All your marketing efforts have been temporarily profitable, but in the long run, Your marketing efforts just deepened the netizen's mind that "Baidu, you Know" ("Buy Things on Taobao") the inherent concept-unknowingly in their own hard investment in manpower, financial marketing has become a search engine (or well-known network trading platform) free to promote the "Learn Lei Feng" behavior.

Qing people Chen Yi-jin said: "Since ancient times, not to seek for a moment, not to seek the overall situation, not to seek a domain." For the network marketing means to achieve the promotion of sales and independent brand to create the goal of enterprises, the integration of resources, take the "website Overall promotion" Road has become an inevitable choice.

The so-called "website overall promotion" refers to, the website (Enterprise) realizes that the network marketing is a long and arduous process, must fight the protracted war, therefore the initiative seeks the change, according to own enterprise own situation, realistically has formulated the very strong performance the stage marketing operation plan, the Unification plan, the integration resources, The company's limited marketing and promotion funds are used centrally, overall arrangement, according to the different marketing promotional goals, flexible combination using a variety of marketing means to truly achieve the pursuit of the company's "limited marketing funds to maximize the scope of the target market to promote sales, promote the website (Enterprise) brand, To create a website (Enterprise) Brand "website (enterprise) of the continuous overall network marketing behavior.

It must be emphasized that the website (enterprise) as a whole network marketing promotion is the site (enterprise) for a period of time to continue the large-scale, all-round conscious systematic marketing behavior. The formulation of its plan must be based on the "knowledge of the situation (the overall development of the industry and the main competitors) confidant (in-depth understanding of their strengths, weaknesses, marketing purposes, financial support and a variety of effective resources)" on the basis of the need to accurately grasp the trend of industry development, to avoid weaknesses, According to the market reality and the different stages of marketing objectives, the flexibility to integrate the use of various enterprise resources and a variety of effective network marketing tools of the website (Enterprise) overall promotion program.

In addition, the website (Enterprise) Overall network marketing requires efficient and fast execution, must have a ripe to master a variety of marketing means to promote a better combination of various marketing methods (member marketing, mail marketing, QQ and QQ Group marketing, forum and question and answer website marketing, online advertising and offline advertising, SEO, micro-blog Marketing , well-known network trading platform marketing, blog marketing, event marketing, activity promotion, news marketing, short message marketing, and so on marketing team, can truly achieve online promotion and line promotion combined to ensure the smooth implementation of marketing promotion program.

But this demand is obviously too much blame, for the rush to implement the Web site (enterprise) overall network marketing of small and Medium Enterprises (website), "Up and down with the desire to win" is the most critical-perhaps a website (enterprise) Overall Network marketing plan is not perfect, marketing team also has obvious deficiencies. But as long as the enterprise really creates a cordial and lively personnel relationship, eager to learn, to speak out of a good corporate atmosphere-and only such enterprises can talk about cohesion and executive power, such enterprises may be very low starting point, but the staff one heart can effectively change all this, in the fierce competition in the difficult to understand, Build their own enterprise (website) brand (this article by the original SEO Yunnan First, reprinted please bring the website http://www.gouyn12.com/e-marketing/130.html).