From Sina Weibo ambiguous marketing incident spy occasion Marketing

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The so-called occasion marketing, is occasion marketing is to sell the purpose of hiding in the marketing activities, the promotion of products into a consumer's loved environment, so that consumers in this environment to understand products and accept product marketing tools. The concrete manifestation is through the media competes for the consumer eyeball, uses the consumer's own dissemination power, relies on the relaxed entertainment way and so on imperceptibly to guide the market consumption.

Microblogging marketing is tantamount to ground marketing, most of the marketing means can be extended to play on Weibo. Weibo has the characteristics of microblogging, if the use of their characteristics, marketing is more likely to succeed. Because of this, Weibo occasion marketing also presents its own characteristics, put aside the marketing of the right and wrong, we summed up the characteristics.

Hot Products to promote

People who are concerned about activities on Weibo should find out. In addition to the company's own products, the most appeared is the iphone, the IPAD. Why choose this, more than its valuable, more than its practical things. This is also a kind of occasion, borrow is hot-selling products in this period of popularity, borrowed is the overwhelming advertisement, borrow is the media endless hype. The only thing that is so familiar that most people can't have is the right bet. And this is the case.

By the wind of environmental atmosphere

Weibo marketing is the most of the festival, most of the Internet business will take advantage of the festive atmosphere to do activities. Let consumers think that this is a rare opportunity, only this special holiday only. Usually cannot find the reason to do the activity, becomes prepares for the activity the foreshadowing. Usually high prices, to the festival on the price. Some products even show that holiday activities combined with sales more than the annual sales of inactive. This marketing incident, borrowed is the Olympic wind. Undoubtedly, through the love of everyone sports, patriotic to do activities, is a sensible, but also a way to compare the bottom line. Among them the ambiguity which is hidden, more lets the human despise.

Easy to participate, easy to operate

This feature is important in the country, generally activities, to make the participants easy. For micro-blog, no other, is generally required attention, reprint, @ people and so on. Other cumbersome operations are generally difficult to succeed, because microblogging marketing is spread, wildfire way. If you use the difficulty of the operation to kill the transmission rate, then the spread will only be less and more, and finally stopped automatically. The most characteristic is @ your good friend, although you update Weibo your friends will see, and if you are @, your interest must be greatly improved. A friend's recommendation to you is a lot different from the official one.

The purpose is to accumulate user

One-time is no longer suitable for this era. The accumulation of users is the king, with the user group, is all. Most of the microblog marketing is to increase the amount of attention, this event is also. Just how big a concern is. That's what you'll say on Weibo later, and everyone who pays attention to you sees it. That's enough. How many products need to listen to, how many enterprises need attention. If you have a 100,000, millions of fans of micro-blog, I believe that you will be the business of cooperation.

The odds of winning are secondary.

Although this is the use of ambiguity to marketing to have such a large rate of transmission. However, because of the ease of operation, no cost can participate in the characteristics, I believe that if not, there will be a lot of people to broadcast. This is the characteristics of users on Weibo, a large number of micro-blog activities, as long as the product is enough to attract, even if only send a two pieces, there are thousands of forwarding rate. The characteristics of the user is "broadcast on the point, not trouble." Not in the loss of what, in the make big.

There are other features, of course. We should believe that Weibo is a very good marketing platform, micro-blogging easy to operate, with the user strong relationship, you can get in which you want to succeed, good use, good use of this platform, you can also succeed. Guo Hanyu Original, reprinted note: http://www.pifushui.com/