From Sina Weibo suspected joint Lakara case Read Marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Today learned that Sina suspected joint Lakara, if the two sides in the O2O field and mobile payment to achieve cooperation. Through the Lakara covering 75,000 intelligent terminals nationwide, micro-blogging users can at any time in the Community supermarket convenience store, buy ticket train tickets and even financial management products, from the line to the line completely through, that is a real ecological circle. Here's an analysis of the matter.

I. Mutually beneficial cooperation

If this Sina and Lakara, cooperation successful, can calculate is a perfect cooperation, even more perfect than Sina and Taobao cooperation. Why do you say that?

First of all, Lakara is a terminal payment function, there are many functions, such as, buy train tickets, air tickets, Taobao shopping, financial wealth management products, we can go to Lakara to see his function. But these features are particularly unfamiliar to us, we are not familiar with, from the Lakara point of view, especially want to promote these businesses out.

Second, Sina Weibo we all know that there are 400 million of users, there is a large flow, but there is no function ah, it is like the formation of a battalion of people, and did not find a suitable marketing means, so he needs the perfect function to convert these flows into profits.

Finally, Sina Weibo and Lakara cooperation is a perfect match, like a man met a woman. After cooperation is very promising Ah, give birth to their own children are not novel! Maybe they'll give birth to their products?

Second, from the user's point of view also needs such a product

Now through the bank, the purchase of financial products, you have to take the number, to get a look at the hands of the mother Ah No. 216, look at the window to number 150th, there is no way you can only wait, where the banks are so some people, you are standing there, the bank's security guards have come to say, please leave the sidewalk, it is too helpless, three hours passed, Have not yet taken to their own number, the kind of anxiety on the face, why, you in front of the people are impatient. A kind of want to break the window, seize the bank staff, let him first to deal with the impulse.

If you are a Sina Weibo user, you only need to La Calari in your own downstairs, lightly such a stroke, it is all right, at this time you go back to the bank, do not take the ticket with a relaxed attitude to see them in line, you say this mood is how good ah, on the free cold air conditioning, looking at people nasty neck red coarse, This is also one of your boring days of the scenery line.

Third, from this cooperation to see marketing

I personally understand that many of us have misunderstood marketing. I think the marketing is divided into two parts, part of the circle of people, is the same as Sina Weibo, the second part of the sale of these people, like Lakara to provide functions, the two parts are complementary. Marketing: A person who first sets up a battalion and then sells it to a battalion.

Attract the flow of people use is to promote the method, such as Sina Weibo, the circle of people in, but Sina did not design like Lakara such a practical function, so that his marketing is half successful, failed half. The Society is OK, closes one for you at the same time, opens a window for you.

From this collaboration we can see that the drainage circle is best for free or to help others, in favor of others, then it is possible to circle a large flow, but sales to them is not the case, you have to grasp the point of their hearts, let him become our fans, and then sell them things, then the success is not far away. This article has been cut, because some people do not respect my work income, my link address for their. Thought it was theirs. All articles can go to http://mark.zhiyiwang.com to see, or leave our brand words (know easy net)