From snapping up millet phones watching hunger marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Wait for nearly half a month, millet mobile phone finally is the income bag, let the author excited for a long period. In the excitement, the author can not help but think of a joke: in foreign countries are able to buy things everywhere, but is rarely seen in the country, and occasionally bought, but is to thank the days of gratitude, straight call lucky. I feel incredibly, in today's mobile phone market hot situation, millet is hard to open the market, and there is a growing trend. And all this except Millet mobile phone has a relatively high cost-effective, the main factor lies in millet "hunger marketing" strategy.

The so-called "hunger marketing" refers to the intention of the commodity providers to reduce production, in order to regulate the supply and demand relationship, manufacturing in short supply "illusion", maintain higher prices and profit margins, but also to maintain the brand image, improve product value-added purposes. In simple terms, if you sell an early businessman want to let you buy more than two of his steamed bread, will duanliang steamed bread to sell for a week, let your heart scratching like it, and then Shing.

How does millet technology make hunger marketing the ultimate?

1, on September 5, 2011, the Millet mobile phone official open network booking, from 5th from 13 o'clock to 6th in the evening 23:40 two days to book more than 300,000 units, Millet website immediately announced the stop booking and closed the purchase channel.

2, in the mobile phone distribution, millet technology has not one-time shipments, but in line with the order to arrange shipments. The first 100,000 users will receive the millet mobile phone in October, ranking 100,000 to 200,000 of the users need to wait until November, 200,000 users may have to be in December to get the millet mobile phone.

3, because the floods in Thailand caused some of the IT products supply tension, millet mobile phone because of the parts in Thailand production also affected by this, was sentenced to stop shipping.

4, for the normal sales of consumers limited sales. December 18 early morning, millet mobile phone began to face the general consumer direct sales, each limit to buy two units. After 3 hours of open buying, the Millet website said that 100,000 of the inventory sold online in December was sold out.

Millet mobile phone sales process seems to be very perfect, no matter from that aspect can be justified. After this, the millet mobile phone is not only the vast number of consumers are expected, but also a successful brand awareness.

But there are always two sides to it. "Hunger Marketing" is no exception. The marketing means in bringing to the millet technology rich interests and good brand image, but also to consumers brought a lot of harm, and even many consumers believe that there is a suspicion of fraud.

Written at the end:

It can be said that in the "hunger marketing" marketing means, millet is the most successful one. But, "Hunger marketing" is a double-edged sword, with good can increase the value-added products, with bad will let more consumers lose patience, reduce brand reputation. Therefore, regardless of any kind of marketing means, is to have a degree.

Article from if the http://www.ruguoba.com starting, reproduced please indicate the source of the article,