From socialized marketing to real-time social marketing

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Probably from the birth of social media, we have learned the meaning of social marketing (Social Marketing), which sounds like an old topic. Social Social marketing actually changes all aspects of traditional marketing, such as pricing, promotions, brand loyalty management, communication with partners, measurement of opinions, and so on. However, now that we are in the mobile age and able to access online social media anytime and anywhere, we have to rethink the way socialization is marketed: social marketing must focus more on real-time integration of relevant information. This is a relatively rare mention but the increasingly important concept of real-time socialization marketing (real-time Social Marketing) in Netexplorateur on "social media and mobile Internet: real-time measurement of opinion and behavior" is inspiring. Here are some simple summaries:

What should we do in the face of real-time social marketing?

Because of social media, we can collect all the information we need for social marketing, but we have to keep in mind that social media can also lead to information inflation, and that the vast amount of real-time and geographic data that emerges now increases the level of information inflation. So when we consider real time social marketing, we need to:

is more concerned with the results of real-time marketing. Because it is the real time, if there is a problem, sometimes it is difficult to bring things back to the right track; Monitoring social media is no longer a part-time job because you don't know what will happen the next minute; think more about time and place, redistribute sales; Adjust the expectations of our marketing campaigns through constant testing and learning, and focus more on the quality of marketing activities than on quantity.

What can we do with real time social marketing?

So now that you have real-time social data for a particular location, what can you do with it? Nicolas Li Dai, from Deloitte (Deloitte) and Nicolas Gaultier from Tbwa France (Bordas ai), gave us some good examples:

You can let consumers know a good deal around the corner; You can give customers a gift after they sign in to check-in; you let consumers buy the products in the vicinity as soon as they see your ads; you need to add real time social media advertising elements to your traditional ads. You monitor how customers are commenting on your company and your product in real time, pay attention to real time, let the social media content that you present in front of the audience change instantly, and get your customer service in real time through social media, such as Twitter.

Prior social media created a broader virtual digital space for marketing, and real-time social marketing added two real-world dimensions, time, and real-world space (location), which made marketing more interesting and challenging.

Source: http://technode.com/archives/1623/