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himself collected some well-known podcast site, took their last half month 5 days of Alexa data, see if can see some of the fame.
first Look at the first 3 of these 5-day data, which are the podcast sites.
November 24: Popcorn Cool Sneak I show
November 29: I'm happy Mofiletv
December 03: Popcorn I show I'm happy
December 06: Popcorn i le Mofiletv
December 09: I am happy popcorn Mofiletv
from this data we can see that popcorn appeared 4 times, and 3 times is the first, after that I was happy to appear 4 times. Mofiletv appeared 3 times. Therefore, we can see that the Alexa rankings of the 3 sites are relatively stable, small ups and downs. The three-month average ranking of these three sites is also higher in all podcasts. Probably also because these three websites are halfway bar, has already had some steady flow before the podcast network. So compared to those new podcast nets have a better flow base. For example, I le NET, half a year ago because of the working relationship, remember that they are a comprehensive entertainment site, then Alexa ranked more than 900. Half a year ago, I don't even have any of these podcast nets. Oneself (mcq0544) to many podcast network also not too understand, casually said oneself to some podcast network promotion aspect's view, everybody does not laugh ha, today thought very disorderly, also did not know what to write.
Popcorn: I do not know the site, do not understand why traffic so high, I usually outside also did not see the advertisement of popcorn. But listen to others said the flow of popcorn entirely by money, in order to recover some of the cost of the home page put 3 Google ads. Some time ago watching popcorn video, also found that there are video ads, or three different ads to rotate, do not know how much to recover the advertising fee.
I am happy: This site is not too clear, remember six months ago, as if the main is the community, there are small games and other entertainment columns, and to do the mailbox. It was founded in 2004, and I am happy to say that the biggest podcast network can be developed so quickly that it is inseparable from a good foundation.
Mofiletv: Sometimes with strange tiger video search, often see this site's material, feel good on the use. To this website completely do not understand, also do not know how to promote. Seems to have heard people say this site used to be peer-to-peer?
Youku: It is a better understanding of their own, through the Alexa data list, you can see Yu video just out of the 10 days or so, worry about the cool rankings are still relatively high. The highest time to reach more than 300, now the ranking has dropped to 800-1000, indicating the effect of the Yu event is still quite large. Careful friends may find that Youku is now everywhere advertising, in the "beginning of the Chinese network" "Thunder" "Hainan Integrated Network" "Nine Cool Music Network" and other home page obvious location, can see Youku ads. Network Alliance and good Yes and other advertising alliances also have agent Youku ads. Personally feel that Youku does so not only for traffic, but also for a brand benefit, because the Yu event let many netizens know Youku, ride this Dongfeng, in some well-known entertainment sites to play ads, and once again deepen the impression of Youku. If the only point of traffic to those sites to advertise, personally think it is a waste of money, because there are many do not spend too much money, can get the same flow of methods. The key is to deepen the brand impression by Dongfeng. I heard that Youku has a good professional team, and now he has a VC. Believe that after is the podcast network boss position strong contention.
cool: Cool to set up the time is very short, only three months of time. But has achieved good results, is a small number of domestic said there is a profit of the podcast network. And the user according to the advertisement display divides into is the cool slip biggest bright spot, but the premise wants the cool slip to receive the good advertisement. Cool-Alexa ranked high when there are more than 200, there is such a high flow, personal feel, half is from the spontaneous promotion of netizens, another wooden ants responsible for the promotion of cool, personal webmaster promotion methods, are to spend the least money to achieve the best flow effect. As far as I know, the cool advertising fee is spent very little, is the most likely to promote a podcast network. But the foundation is not strong, Alexa ranking ups and downs. There is much more to be desired in the content product.
Potatoes: Potatoes should be the best brand effect, probably because of the high intensity of the previous period, the old media reported that what is China's YouTube, how many VCs have won. When I didn't know the podcast net, I knew the name of the potato. Now a lot of people talk about the podcast network, they will mention potatoes. How to promote the potato is not very clear, probably because it is the first home to do podcast network, some loyal users. Previously in the "Hainan Integrated network" to see the advertisement of potatoes. The recent ranking of potatoes has been relatively stable between 500-700, the former domestic podcast boss, do not know what kind of plan.
Six rooms: This website's first fire, is relies on Hugo "The Big Kill the device". This also allows the podcast network to understand the effect of event marketing. will appear behind the Green entertainment "accord female", Youku "Yu". The play I know six rooms and a number of large web forums have video channel cooperation. For example, six rooms and love card network cooperation on a video channel. Cooperation like this, six rooms should be done a lot, but also it is a more important source of traffic it.
suddenly found himself (mcq0544) today said a bit wordy, no need to take out a website, because many sites themselves do not understand, directly to say these podcast nets commonly used promotion methods.
1: forum posts
This is the most common podcast network to promote the means, many podcasts have dedicated to people responsible for a number of forum posts, so as to obtain traffic.
2: Content interchange
This is also a lot of podcasts web useful, such as the Qihoo video channel, there are and worry cool even potatoes I le six room cooperation. The same podcast network can also find a banner to paste the content of these Web sites, because their final traffic is still to point to content providers.
3: Internet advertising
said before the worry cool has been listed in a lot of ads outside, I also saw the bottom of the greedy mainland Forum, "Green Entertainment" a banner advertisement for a long time. Some of the rest of the podcast ads are often seen outside.
4: Column cooperation
Like six rooms and Eckar mode of cooperation, to build a theme-related video channel, video content is also podcast network, netizens will be connected to the video content after the link to provide video content side of the site. I believe that many podcasts are starting to grab the market, this way not only to get some traffic, but also a good brand efficiency. But the pressure on bandwidth is even greater.
5: Event Marketing
six room "big kill" green Entertainment "accord female" excellent cool "Yu", these do the flow effect is very good, but not what the site can do, is the intellectual + money promotion.
the rest of the other podcast to flow the way, such as I often go to some Web site pop-up podcast network ads, also do not know is the other side of the site to play, or I have plug-ins. In addition by some video search engine included also can come some targeted very strong traffic. I also have a lot of ideas about the promotion of the podcast network, most of them do not spend what money, and achieve better flow effect. In fact, video site is very good promotion, the method is also a lot. Flow is also very easy to see who can turn the flow into money. Now the podcast Network competition is very fierce, from the above Alexa list can be seen, the first few of the main is 1000 inside that 10. No good technology, good content, good promotional means, good advertising sales, it is difficult to do NO1, now the domestic podcast network may have close to 100, but the final success of only a few, this time next year, there may be many podcast nets will fall in the WEB2.0 bubble. Everyone will try to stay, the final king is who it.
website Promotion Experience Share QQ Group number: 25424051 QQ group 2:26124967 QQ Group 3:26,124,996
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2006-12-10 22:18
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