From the advertisement implantation of film and TV drama to the requirement of soft writing

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Different from the previous hard help in the TV show before and after, or in the middle of the ads, although the effect but give people disgust. Implantable advertising, is the advertising is very artistic and film and television plot organic combination, so that viewers enjoy the program at the same time, can also automatically accept advertising information. As with advertising, rigid text ads can not be fascinating, soft text is like film and television ads, but only a little mention of some product or brand information, more to the reader to the viewer to pass the product or service information. Soft marketing has been widely used by many businesses, especially well-known brands well-known companies, but also by their own extensive media resources, promotional products at the same time constantly improve corporate image and reputation.

Statistics have shown that now beyond 60% of the information is soft, but the product or service advertising is based on the content of high-quality articles. Although the application of soft text is so extensive, soft writing is not an easy job. Because the original writing is a very difficult thing, and the degree of soft text is really bad grasp, how to promote the product or service, organic integration of the article, and can make people very happy to accept, is a realistic problem. is not able to write will be able to write, the same, it is not written will be able to write a good soft, soft writing is the first bearer of "soft" side, the effective delivery of products and services information, but also more emphasis on the quality of the article.

First, the transfer of value, the content is fundamental

Soft writing is not a generalities, but the need to convey a real value, only valuable articles to highlight the core. Website construction and webmaster category, Admin5 is a very good soft release platform, sharing experience at the same time, many personal webmaster and some companies also effectively delivered products and service information. In fact, like film and television dramas, the first works can be ornamental, will win the audience stop to watch. To attract users to the repeated speculation or reprint of the article, must be enriched with things. Valuable content is the first requirement of soft writing.

Second, grasp the skills, natural more critical

Good advertising is the integration of advertising into the plot, rather than abrupt mechanically; a good advertising implant should be a service to the plot, not a modification of the plot for the purpose of implanting ads. Soft writing is also the truth, although the purpose of writing a soft text is to effectively promote the product or service. However, in the soft writing process, quality and user experience can not be ignored, and even sometimes sacrifice some products or services to promote, but also to make the quality of the article better user experience. It should be noted that Internet marketing based on soft text, although the effect is relatively good, but need an extremely long process. Therefore, in front of the quality of the soft text, advertising implants need to be finely crafted, and not impatient.

Third, around the theme, to serve the global

Article writing needs to determine the theme, can not be unrestrained Shang, different articles on the theme of different definitions. Based on website construction and site optimization of the original writing, it is required that the theme of the article and the center must be relevant to the subject of the site. Soft writing needs to be identified in the topic, directly related to the need to implant advertising information. For example, we write an article, the purpose of which is to recommend independent IP host to the viewer, natural articles to explain the advantages of independent IP, while incidentally seemingly unintentional mention who can provide high-quality independent IP host. So the wording, nature is a good soft article. But if we take the topic to the current more popular "dyed steamed bun", talk about food safety, even if the article mentioned somewhere can buy high-quality independent IP host, its effect is greatly discounted.

Four, strengthen the fine, win in the quality

The quality of the film and television play is excellent, it may be repeatedly played, and the implanted ads will be spread over and over again. The quality of the article is excellent, the same will be widely read reproduced, the same will play an effective role in advertising dissemination. Therefore, the soft writing must strive for excellence and constantly strengthen the quality to win the users of the continuous reading of repeated transmission. Quality of the article embodied in a good writing skills, embodied in a good written literacy, reflected in the flash of thought ideas, but also reflected in the word sentence and the logical relationship of the fine carving. Pure from the point of view of the soft, excellent quality and valuable articles, its reprint will increase the corresponding reading volume will rise. So we in the soft writing, the first should think of how to improve the quality of the article, advertising implantation how much instead of the second.

This is an era of ubiquitous advertising, but in the development of the Internet today, the spread of advertising speed and the number of media has not been the same as in the past. Communication and communication channels, but also in the continuous innovation of growth and development, implanted ads and soft text prevalent in the, has explained a few problems. Before A5 editor Dong Shijun has the view that the original webmaster more likely to succeed. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) to this extremely agree, not only can wonderfully in original, good at soft writing webmaster success, but also will be more rapid and lasting and stable and thorough. Based on the optimization of the original can be arbitrary feelings of speech, but based on marketing soft writing cannot be. Soft writing also requires originality, but the quality requirements are significantly higher than simply for the optimization of the original writing.