From the air, it's time to discuss the pitfalls of mass users.

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Lead: 10089.html "> Ink weather problems, the word is" flow, not equal to income. " This logic is not only on the mobile side, but also on the web side. Like SouFun and the biggest portal Sina

A batch of tool apps, represented by ink weather and camera360, is now mired in commercialization.

Ink Weather recently released the "Air Fruit", if you interpret as "soft hard combination", actually more like the commercial attempt of ink weather. For general-purpose utility apps, commercialization is easily touched by the ceiling. Ink weather for a long time, the main income from the flow of replacement and advertising. Such a commercial path, it is easy to touch the ceiling. Because the crowd is not accurate, the effect of advertising is difficult to assess. Although the ink weather has a nearly 300 million installed capacity, but commercially, it is not as easy to have a fixed audience of the app. such as the beauty of pomelo, aunt, such a vertical community. For aunt, at least 99% of the users can be guaranteed to be women, and then to analyze the average age of women, put into what kind of advertising.

Ink weather problems, the word is "flow, not equal to income." This logic is not only on the mobile side, but also on the web side. such as SouFun and the largest portal Sina. The latter's UV and IP is the former several times, but the revenue and profit is far less than SouFun. Although the flow of SouFun is lower than Sina, but the quality of the flow and the conversion rate is much higher than Sina. Although they are selling advertising, but the effect of search house is better. The people who go to search the house are basically related to houses. People on Sina, in addition to looking at the house, there are gossip, military. For tools app, may not escape the "so what" style of the end. What about the 300 million installed capacity? Even in the US, the way to make money is through beauty mobile phones, rather than staying commercially in the app itself.

From the point of view of hardware, "air fruit" product path, still do not have insight into the needs of users. The same is collecting data, collecting PM2.5, humidity, carbon dioxide, users know how to do? From the level of data collection analysis, it is better to do wearable equipment-to collect the user's body data, and then help the user analysis. The meaning of making a bracelet is stronger than the air fruit. This ink-released air can be seen as a turning point. It is the tool app that has a huge amount of users that will inevitably move to a commercial path.

For example, the magic diffuse camera emphasizes strong relationship, guide users to send comic pictures to Friends Circle; the company made a beauty mobile phone; In addition to hardware, many tool apps are socializing as a different way, such as pop, but the results are not ideal. For the plight of the tool app, the core problem is the conversion rate of the flow. This, 360 is a good example. Qihoo's security guard has more than 400 million users, such a large number of users, but only through the site navigation to cash out. Here, if you would like to, you may wish to think deeply why. Why is a company with 400 million users earning a large chunk of it coming from traffic distribution?

A few days ago in the circle of friends to say ink weather problems, a friend said is the discussion of "huge users of the trap", yes, indeed arrived.