From the business card design to say page layout small details

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Remember foreign cattle people said, the design of the Web page 95% are typesetting design, I do not know whether it is so exaggerated, but the importance of layout is estimated that many people have experience, but because now many of the Internet designers in the layout of the quality of the design is not too high lead to the Chinese site most of the chaos, flowers. Second, the main thing is to let users spend too much extra time looking for the information they want.

Graphic design in the layout of the introduction is the business card design, in the 99x55mm of the information organization and presented, said it is difficult, not easy to do.

I found two Apple business cards from the Internet, this one on the left I think is the earlier design, the right is the new design: 1 logo More concise, 2 of the font also chose less details of the font.

But from the layout point of view, there is little change.

The gist of the information

The first time to get this business card, the user will see certainly not a word, the main point is very simple: 1 company logo;2 name and position; 3 Other information

From the business card to see 1, 2, 3 visual Essentials is obvious, Web page layout design and business card design principle. When a user browses to a new page, browsing habits are jumping, speed is very fast, if in the process of layout design, if you can not be information points to enable users to find quickly, such a design regardless of the tone how harmonious, it seems to feel how good, are bad design.

My thoughts on information points:

11 screen within the main points of control within 3, and clear points of primary and secondary relations.

2 decorative elements need to be used rationally. What are decorative elements? Color block, pattern, icon, line and so on. When you choose to use these things, first think about why, rather than "I feel", "because it looks good", whether it can be used in other ways to achieve the same purpose.

3 Reduce the disturbance factors around the main points. Points of distribution to master the rhythm, do not get together, a paragraph of text are bold with no bold effect is the same, so, to weaken the information around the points.

Control and use of white leaves

In the design of business cards, the quality of leaving white directly affects the information transmission and beauty of business cards, the distance between the passage and the passage, the distance between the line and the line, the distance between the word and the word, including the blank distance of the periphery, the horizontal arrangement of the word to form the line (line), the vertical arrangement of the line to form the surface (segment), the arrangement of the surface and the They all pass through such dots, lines, and planes that divide the whole picture. is centered or left aligned, how much of the white will be in the subconscious to tell the reader what is important, the content of the classification.

is the same in web design.

1 if we can make the word arrangement to form a line, is that line superfluous?

2 If the paragraph and paragraph can be divided between the block clear, still need to use the background?

3 line word is too long not suitable for household reading?

4 does a paragraph cause reading pressure because the line is too much?

Of course, also not to say not to use decorative elements, decorative elements from a rational perspective can be divided into blocks, highlighting the role of the main points, in addition, there is the role of brand recognition, but do not let this become the use of their excuses, sometimes without those elements, as can achieve the purpose, such as Flickr.

Do visual design is not an artist, not perceptual, but also no "art" said.