From the Comhuan easy to see the development of the material network

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In 2006, the myth of paper clips for villas was introduced into China, the whole country set off a network of exchange of things, it seems that a new network field was suddenly opened, all over the exchange site springing up everywhere. The first is the Comhuan easy material network, the country's largest easy site, the number of visitors per day up to more than 100,000 people, is such a popular web site, unexpectedly in one night suddenly closed, the Internet circulated a variety of statements, in any case, hundreds of thousands of of users can only find another site for change. But throughout the field of change, whether the size of the site, function, popularity can not be compared with the network.

Is it really impossible to do the field of barter? As a replacement of my own experience with the exchange, and we discuss this topic. First of all, from the perspective of the country vigorously advocated "building a conservation-minded society" in the context of the field of barter is a great way, who has no idle things, a city of hundreds of millions of people, there is a 1,000,080,000 person on your network, you have a lot of "money." Second, the net is a typical web2.0 website, all content is provided by the Netizen, the website pays the financial cost is not very big. Then why do a lot of exchange sites do not make money, have to go bankrupt? I think it is because the profit model of the site is not clear, publicity methods are not in place.

First of all, publicity, online there are a lot of ways to promote the Web site, there is not much to say, mainly talk about suitable for the publicity of the network. At present, in view of the logistics of the trouble and security, the highest rate of exchange with the city, the site can build some of the same city Exchange Circle and QQ Group, can be divided by region, such as: Lo Wu Ring, or according to the group, such as: Mother and Child Group, this is conducive to exchange Conditional can hold some offline with the city of exchange activities, location in public places, that is conducive to publicity and easy to be media attention. Can also walk near the community, for the community owners to provide a platform for the exchange of idle goods, but also to promote neighbourhood relations, such activities many property companies are willing to participate. In the establishment of a certain stability for the Guests group, through these people's Word-of-mouth publicity, you can achieve the purpose of improving the popularity of the site.

Second, the profit model, this is the fundamental problem of the survival of the site, about the profit we first think of is advertising, as long as the flow is big enough, all websites can make money through advertising, but at present, a lot of exchange network is not very popular. Have seen the internet can be said through the "Enterprise easy Things" to make money, looks like a good prospect, but a lot of small change network is difficult to operate, neither capital, nor legal identity, how do you "business easy things." In fact, the biggest customer of the network is these ordinary customers, as long as they can help them quickly and safely dispose of idle items, they can bring you benefits. The most difficult thing is that I fancy you, but you do not see me, not equivalent exchange, it is difficult to succeed. In view of this, I think we should refer to the www.sosoqu.com Shenzhen Exchange NET, the introduction of virtual currency, as a barter intermediary, the goods have a reference basis, change things is very convenient. can also find a venue, put everyone's things together, so that everyone at any time to change, so that the other mode of making money for the net to appear, earning transaction fees. I saw on the internet, some cities also opened a barter entity shop, but a lot of business is dismal, the key is the most important price to sell, not to change, so that the taste, if you can change to who is willing to buy it. So the goods can be marked with a virtual currency value, the owner of the virtual currency, and then use the virtual currency to exchange things like, so virtuous cycle, in order to barter the premise, the customer needs, the site can earn transaction fees, le.

Through a certain industry to make money is also good, in foreign countries, there is a website through the exchange of film and television, music CDs to make a lot of money (premises if genuine), due to the small size of the CD can be completely through the use of logistics exchange, each Exchange site can extract a certain fee. In the domestic, mobile phones, computers are the major areas of exchange, can fully use, as long as the exchange of materials from the point of view of the customer, there must be a lot of profit model. Hastily put pen to paper, the endless place, also hope everybody pointed out, hoped can discuss with everybody together the future development of the material net, mailbox jxuesong123@126.com