From the community real estate to provide information for the publishing platform

Building materials and home improvement is not a deep media industry, but this does not mean that they do not have information chaos, inefficiencies, before we reported on the logistics cost control of the online building materials wholesalers BuildDirect, On-line modular design for the characteristics of home furnishings O2O, the family represents the two players in the industry respectively.

Today to participate in the 36 Krypton Open day Guangzhou station activities of the Jachangus (the current site is not perfect) the first solution or the industry information problems, is a cover of decoration, building materials, electrical appliances and other services, one-stop online booking platform; and then it is another feature of the residential property as a unit will be the real estate company and the owner of the aggregation in their own platform, Provide them with information and social services; In addition, it also cooperates with the bank to provide the user with 0 interest to decorate the loan, this business extremely guest American Home also has the involvement.

First point to the most direct booking platform, it is said to be an appointment, Jachangus Walk is the path of the line, where its founder has many years of experience in traditional building materials industry, according to his introduction, most consumers still prefer offline purchase of such products. Online, users need to submit their own simple huxing, area, budget, address and other information, select a number of national brand service providers, but the current site just on line, information on the service providers to be followed up. The user-submitted demand is given to the total service (supply) provider, then it will distribute the demand to all over the dealer, by the Distributor to formulate the corresponding implementation plan (provide design plan, effect map, etc.), give the user feedback quotes, and users can select a number of brands in their own satisfaction, and finally in the store to complete the transaction. In addition to decoration, kitchen cabinets customization, furniture, tiles are similar. The last two days we reported the wedding O2O service poly-Hi-Cat is also this kind of reverse customization, merit ideas.

Property community from the interests of the relationship between the design, the original property of the profit model is very single, mainly from the source for the community advertising and property costs, and now they can be provided in the Jachangus platform to attract advertising profits, especially some of the community's useful peripheral life information can be published here So ya guest reap the rewards of the flow. On the other hand, owners can also socialize on the platform, such as the formation of some teams in the community, cycling team, etc., is basically locked to real estate (community) as the center of the circle, to provide more services.

Early Jachangus are free for both suppliers and property, but the flow into the scale will be from the property advertising revenue, facing the supplier will also earn a certain annual service fee, so there is no so-called formation line under the transaction closed-loop problem, may be for the brand to provide some marketing value-added services, such as group buying, the first promotion and so on. At present, Jachangus only in Guangzhou operation, has been signed in the Nansha Area 6, 7 new real estate, is also because of the cooperation with the property is in fact to obtain users a certain convenience, now settled in the brand about 70.