From the construction station to the optimization of the most complete novice build station knowledge

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Setting up a website

New Webmaster Station, first of all to register a good domain name, find one of their most easily accessible web site procedures.

1. Register the domain name

Now generally registered COM domain name, we generally also recommend COM, after all, this is the mainstream, in the minds of most netizens, domain name is not a little Kham end, really embarrassed to say. CN Domain Name registration is now relaxed, but after all, is a domestic unit in the tube, there are certain variables, do not know what policy changes in the future, there is a risk, so or register the best COM domain name. Go to Taobao search for GoDaddy domain name registration, a search a lot, choose a good reputation sales, generally more than 30 in the first year, the second year renewals more than 50 pieces, basically 10 minutes to finish. Here to pay attention, why do you recommend GoDaddy domain name, GoDaddy is the world's largest domain name registrars, there will not be so many policy risks in the country, the domain name is relatively safe.

2.DNS parsing

After the domain name registration, generally we have to change DNS resolution server, recommended domestic dnspod, the service server is relatively stable, and the resolution speed is also good, the key is for beginners, it's all Chinese-language panels set up a fool to super simple. August GoDaddy DNS server was attacked once, so on the domestic DNS server insurance, after all, GoDaddy catches.

3. Website procedure Selection

If you want to do the download station, ASP's new cloud and PHP's Imperial program is good, this aspect of the template is also more. If it is to do CMS, the two also have corresponding procedures. In fact, the program is not the most important, the key is that you get the program, first understand the structure inside, and then set it simple. The new webmaster can go to Taobao to find a special development template to buy a beautiful template to meet the needs of the theme, in addition, if you do not have so much time to update, you can also find someone to write CMS system collection rules, according to their own needs, the CMS site procedures generally have their own collection function, can be regularly collected by the rules, for the new webmaster saved a lot of time , but also enrich the content of the website.

4. Website keyword choice

In fact, the previous ones are very basic knowledge, the choice of key words need to take some effort to consider. First of all you want to make clear what type of website you want to do, such as to do parenting forum, then we have to look at the Baidu index of the word competition.

Through Baidu Index query found that "childcare" this keyword index in 1000 below, 6, 700 or so, light index is not allowed, and then directly search Baidu, found that the word Baidu search results of 100 million, so that seems to be very competitive. Then look at the "Childcare Forum" index of more than 1000, but its Baidu search results are only more than 10 million, although also very intense, but better than the word above. So we have to choose the key words are: Childcare forum, childcare, but also can be combined with mother and child, parent-child, pregnancy, prepare pregnancy and other words. Identified the key words, then we will want to set the title of the home page. Baidu Optimization Guide recommended title set format for "site name-site Theme 1_ website Theme 2", which, because we want to do is the parenting forum, in order to improve the compatibility, you can set up such a "childcare forum-Childcare _ pregnancy _ pregnant _ pregnant women." Then is the setting of description, avoid superposition of keywords in the inside, not only on the search engine unfriendly, you such a piece of junk language put up, users found your site did not look attractive. Here, in line with your theme, write more attractive, such as "160,000 expectant mothers, 300,000 mothers with you real-time exchange of pregnancy, pregnancy, parenting experience, professional parenting forum, and so you participate." "This sentence, although short, but into the keyword we want to do, and use the Arabic numerals, improve the persuasive, believe as a user, see such a website description will feel very attractive."

5. Website Internal structure optimization

Internal structure optimization, need to be aware of is not to have dead links, do not have inappropriate error pages, such as the site's 404 code can not be so a bare page, the general must join the homepage link, let the spider crawl to this page when can smooth out not lost, a good site, 404 pages should be done like a site map, clear structure, at a glance.

II. website Optimization

Speaking of optimization, first of all to ensure that the site has a certain amount of original content updates every day, and the content must conform to the theme; then the chain. The content is king, the chain is emperor, this sentence is also a cliché, but now is indeed so. Even Baidu optimization guide has said that, the way to improve the ranking of the site is to have the user's recommendation, it explains, "recommended" way can be through the chat software to friends, but also through the forum post, blog article, this shows that Baidu or recommend us to get users in this way "recommended". So, at least now, we do the way to promote the site or outside the main chain.

Now do outside the chain, note that there are several:

1. Relevance

For example, we are to do parenting forum, then most of the chain should come from the mother and child categories of websites, forums, blogs, and not other webmaster network and so on. Otherwise, Baidu will reduce the unrelated industry outside the chain in the "recommendation" of the weight.

2. Extensive

Because of this, a lot of stations in these Times K station in the storm was K. If always in those fixed forum to top posts, Baidu to the weight of the chain will not be high, but also suspect that you are the outside chain of manufacturing, it is easy to cause K station.

How to solve the problem of poor chain? I give you to share the next to do the station to find quality outside the chain of some methods.

For example, we do parenting forum, first Lenovo keyword, there are "childcare, mother and child, mom, baby, pregnant" and so on, and then go to Baidu Search these several keywords, each keyword selection of the top 50 sites will be enough, from which the right to choose not high demand. Many have their own forums, register an account to go in first look at the Forum user group's permissions, and then see whether in the space to publish a log, if you can publish the log better, this than the forum post security, in addition to security there is a benefit, the log title can be inserted into your Web site, so that your log published successfully The title of the log will be displayed in title, more than at the end of the article add the URL weight higher.

Such a chain effect is very good, strong correlation, site distribution and extensive, but also relatively stable, especially the form of the external chain of log, will not appear in the new post of old posts sank and be Baidu delete the chain of problems.

In addition, Baidu products can also do outside the chain, Baidu can go to some no bar of the bar post, Baidu's own products are very important, but also can do Baidu Library, but the library audit strict, we need to collect some of the industry's more excellent articles, their own good in word in the version, in the header or footer insert URL , Word can insert a header footer on a separate page, and we will not easily be audited by an administrator as an ad, which we should pay attention to.

According to this method to summarize, collect, and then increase the chain, perseverance, not much effort, the site can have a lot of quality outside the chain, so that a good ranking.

This article by the infant swimming pool http://www.yingeryongchi.com/Baby Swimming Reservation original preparation, starting A5 webmaster nets, reproduced please keep the link, thank you.