From the dim departure of the chief of Yahoo to the collapse of PPG myth

Lang-Ping is a very love to speak from the people, never know whether he has a lot of fans or dislike more, the only certainty is that his self-talk affects more and more entrepreneurs to think deeply, with complex mood to remove eye-catching appearance, to see the nature of things, more appropriate to say, Lang-Ping patiently said all the same thing, that is the essence. A business that is divorced from its very nature is not only ineffective, but more likely to bring an immeasurable reaction, which is enough to destroy a seemingly solid business empire.

For example, when Yahoo was founded, the core service provided is a "network resource Guide" that is the Internet search engine, the 96 Yahoo successfully listed in Nasdaq, after years of development has become a global internet company, in many countries to achieve localization, to provide users with including search engines, comprehensive information, Diversified services, such as communications and shopping, have once shaken off the bursting of the dotcom bubble, earning more profits, and the huge success of Yahoo in this period is inseparable from Mr Yang's wise decision and hard work.

But after Google's rise, Yahoo remains obsessed with attracting consumers by offering richer content and services, rather than using the search engine features that improve their wealth to help customers find useful information on the Internet. In the end, to become a magnificent portal or omnipotent powerful engine, it is the error of this decision, the same as the founder of Stanford University alumni to catch up with Google, become the new generation of Internet search business leader.

Strong opponents continue to emerge, the internet search market gradually formed Google, Yahoo and Microsoft MSN Three countries separation of the situation. Yahoo's market share began to shrink significantly, although efforts to fight Google in search advertising, but the revenue is still too dependent on brand advertising. In the three consecutive years of decline in performance, in the background of continuous turnover and redundancy, Mr Yang rejected Microsoft's 47.5 billion dollar merger plan, chose Google for advertising, and hoped to pull Yahoo out of its predicament with the help of the Stanford alumni, but Google eventually abandoned its cooperation in the face of legal challenges from U.S. antitrust agencies. Yahoo has since been deeply besieged, difficult to extricate themselves, the recovery of the spring is not in sight.

The ultimate nature of any business action will be returned to the product itself provided by the participant. The colorful of the image of the people will fall, whether the ancient saints or a generation of heroes in the face of this fact can not dodge. On the internet based on the E-commerce field, the network has unmatched ability to amplify Word-of-mouth, entrepreneurs must be eyes, for their products and services need to do excellence to be critical, to make their own products have an impressive affinity. Only stick to the root of entrepreneurship, accustomed to thinking, constantly deepen the relationship between products and consumers, sound and solid amplification of internet reputation, can ultimately achieve product value. If blindly indulge in bragging about their own and refused to work hard, PPG's reverse model just baked, steaming in front of.

From "Yahoo Chief" Jerry Yang's sadly away from the scene, to the scenery of the moment of PPG myth shattered, a stone and a stone of the thousands of waves have not retreated, many similarities and not similar to the expression of the most simple essence of philosophy and the relationship between the appearance, in the final analysis is to see the nature of things: Consumers are God, who won the favor of God, who will be able to honor the city Do your part: Once you have the ability to deliver products and services, God will stand still and decide what they want and then go out. Nevermore, is, a cautionary tale, this may be the most memorable in the vicissitudes of life.