From the display quantity, the click Quantity, the inquiry quantity three main index analysis website Optimization Promotion center of gravity work

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Have done search engine bidding will know the display amount, the number of clicks, inquiry volume and other basic indicators of the meaning. Simple to understand, the so-called display volume, that is, users search for certain keywords, your ads appear the number of times, the so-called clicks, that is, in the ads are displayed on the basis of the number of clicks formed. This creates a click-through CTR, according to the CTR formula: clicks/Shows the amount of =ctr. The so-called inquiry volume, that is, click to enter the site of the number of users really become potential customers.

Of course, the application of the search engine bidding on the interpretation of the indicators can also be applied to the natural rankings. Although you do not like Baidu auction background as a professional tool can observe the data of various indicators in real time, but as long as you understand this principle, your website optimization promotion work can have clear direction and efficient results.

Any site owners, business owners want their site every day a stable inquiry volume. So according to the relationship between these indicators, you can deduce that, to have a good inquiry volume, you must have enough clicks. The amount of clicks is proportional to the amount of inquiry. You imagine, if the page does not click, naturally will not form the inquiry. As a result, more clicks may mean more opportunities for enquiries. Note that the emphasis here is that it may mean more than the opportunity for an inquiry. Everyone knows the truth. Of course, to seize these opportunities, not to allow more clicks of resources wasted, it is necessary in the page user experience to make a fuss. So you have to understand that once your site has a good flow of traffic, the user inquiries are bad. The problem must be on the page. You need to beautify your page to attract the user's page stay time, you need to use good products, good highlights, promotional prices and so on to motivate users to buy.

Similarly, the truth of the push boat, want good clicks, must have enough to show the amount. Application in search engine bidding, very simple, as long as you are going to do the keyword set a good price, you can freely appear where you want to appear. Although the natural rankings are different, but the principle of its indicators are the same. Although the precise data may not be formed, a rough estimate is possible. For example, the Baidu index for a word is 1000. Then you can understand that there will be roughly 1000 users searching every day. And the search results home in addition to do the auction promotion, generally show 10 search results. These 1000 users search, at least 90% or more, that is, 900 will click on the home page search results, almost few people go to the second page or even behind. If it's because of the industry, or the nature of the search term, you can't guess which location the searcher will click on the home page search results. Of course, the statistics are only the search engines themselves know, they will not be silly to publish. If the search results home (no auction ads) of the 10 sites are divided into the same click, that is, 900 search, each site averaged 90 clicks. Of course, this is only hypothetical, because the number of hits in the top 5 of the first page is definitely much larger than the first 5 digits. According to the above estimates, if you have a keyword (Baidu index is 1000), through your efforts, ranked the search engine home, which means to give you a day to bring 90 clicks. If there are 10 such similar keywords, then there will be 10*90=900 clicks. Finally assume that the number of clicks of the inquiry conversion rate of 1%, that is, 100 users to enter the site, there may be 1 will form a purchase. So you can keep 9 potential customers a day. For some industries, the value of these 9 potential customers is significant.

Through the above hypothesis, I think you reader will understand the site optimization promotion of the core work is what it. In summary, it is to increase the amount of presentation as much as possible (by digging up a lot of appropriate keywords, long tail words), as much as possible to improve the number of clicks (will have a certain search flow of keywords, long tail words optimized to search engine home); As much as possible to increase the number of inquiries (by optimizing the page style and content, improve user page retention time and user viscosity).

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