From the e-learning, why O2O to educational institutions is the general trend?

Online education is in full swing, and traditional educational institutions are trying to cut through different paths, on the macro level, there are two schools: with internal incubation, external investment, such as the layout of pure online/mobile tools, refactoring learning methods; the other is to integrate offline content, teachers ' resources and improve the efficiency of operation management with O2O way. Different routes, reflecting the different thinking in the face of online education. Launched e learning big, old personalized counseling institutions of the major education is a typical case of the second school, recently in the Education Professional Media network held under the line activities "they" on, learning the CEO Jinxin in the way of independent speech, told the e-learning of the past and present life, as well as the various twists and turns behind. Many of these details can help you understand why more and more traditional educational institutions prefer O2O ideas. The following content according to the Jinxin speech finishing: E Learning Big Prelude: PPTS solution Process Management, has tried to outsource everyone good, I was learning the great education of jinxin, thank you very much to know the network invitation. On such a stage to share with you on the study of online education in some of the exploration and thinking. The two years of online education have gradually occupied our horizons. New patterns and projects are emerging, as if traditional education would be overturned overnight. All practitioners of traditional education have an anxious mentality. To be honest, this speed is really faster than we thought, how to deal with the challenges and changes brought about by online education has become a very important issue on our desktop. However, online education has many kinds of directions, there are many kinds of paths, choose which path is based on their own business characteristics to decide, rather than simply to imitate, to copy. In fact, as early as 04, learning to introduce personalized education, we would like to be able to and the Internet, and technology combined to design a different program. Finally chose a relatively easy to do, because indeed the technical conditions, technical reserves, the application environment, including the entire company's strength is not enough to support. Learning large personalized business, is student-centric, all teaching around students to organize, if direct (with technology) into the content and teaching links, to tell the truth this pit is relatively deep. We first made the process to do a business management system, called the PPTS system. This is a relatively simple approach, but the real touch of the teaching of the core (part) has not been achieved through the technical approach, at that time the problems that plagued us has not really been solved. But such a standardized approach to business processes has been enough to support the replication and expansion of learning in all parts of the country. By the year 08, we put on the agenda the idea of using technology or online methods to solve the teaching content and the teaching process. But at that time the market technology is still relatively limited, our own technical team is not very strong, so I hope to find some partners from the outside, then called adaptive learning, according to the behavior of the students automatically judge, give the next step of the solution. The algorithm behind this is very important. We found a company, it has the corresponding algorithm, but they say the algorithm can not be disclosed to us, can only be encapsulated in the serviceOn the device, we'll call. But we think, if we do not know what the logic of the algorithm, we can not guarantee that it is correct, scientific, effective guidance of students and teachers teaching, so still give up. How to quickly reuse offline resources? Crowdsourcing is a good idea and after two years, I think we must start to do this thing, because at that time to learn the network under the big line has been very large, the national sixty or seventy cities, hundreds of learning centers, a hundred thousand of students a year, teachers have more than 10,000. Although we also have the support of the research team, but the statistics are lagging, it is by artificial, rather than system help. We want to manage every teaching behavior under the line instead of relying on the teacher's personal (experience), and we have to figure out how to do it. To do this thing, learn a few pass: technical clearance, system development, resource construction, application of closed. Every turn is very difficult, but we must find a way. The first is technical clearance, which was resolved almost in 2012. Because through the accumulation of several years, the development of databases, mobile internet has been very perfect. In addition, from internet companies, IT companies have invited a lot of very top experts to help us design this system. Probably in 2012, with half a year of time to the system's process basically pass. The second is development, the development of the system is an ongoing process, the continuous investment is inevitable. At first we had a technical team of nearly 100 people, from this we selected more than 10 of people's lean team, specifically to develop e-learning, we are called the X program, X on behalf of the school, on the other hand, it is unknown, hope it will be able to learn the future development of a variety of possibilities. The development of a growing team, from more than 10 to more than 30 people, and finally the page, database, and all aspects of the relationship has been made, this is already the beginning of the 2013. Next to the construction of resources, technology after the good, the most important or resources, the entire teaching process must have a large number of resources to supplement. The construction of resources is very difficult, and the major is to do (this product) must be oriented to the country. Now the national mainstream textbook version has more than 10 kinds, the college entrance examination has more than 20 kinds, the entrance examination is countless, therefore this product covers the content quantity is very very big, but must do, this can satisfy the line all teachers and the student's need. At the beginning of 2013, we selected a total of forty or fifty teachers from all over the country, focused on Beijing, and made the first wave of resource construction according to the textbook version. Including a variety of test questions, we tagged, source, type of questions and so on, do two times processing. A lot of problems are paper, need to rescan, digital input, some Word version, to be rewritten into the system, this workload is very very large. In addition to the topic, there are courses, for each problem, the knowledge behind it, we have to do parsing, including text parsing and video parsing, investment is very large. In this process we took a clever, did the contract, such as for Junior High school Physics 20 knowledge points, need 200 courses to speakSolution, we are in the national learning system in the contract, holding video course contest, each teacher can record, we selected the winner into the system, give the teacher some subsidies. This activity has been the response of the national teacher, in half a year to build up covering all the knowledge points of the test questions and explanations, really with very little resources, to launch the line under more than 10,000 teachers. We discussed inside, said if we are an internet company, it is difficult to do this thing, want to get more than 10,000 teachers support, may have to invest millions of or even tens of millions of money, but for learning, these teachers are stock resources. A big game tens of thousands of or a hundred thousand of dollars of bonuses, you can mobilize a lot of resources to help us enrich the content. By the end of 2013, through the centralized development of resources and the national system of crowdsourcing, the database has reached four hundred thousand or five hundred thousand problems, more than 10,000 topics of explanation, there are 20,000 teaching cases. The teaching case is the teacher on-line completes the teaching each class content, each teacher faces the different student to teach the content to be different, but may have 50% or 60% to be common, if does not have the system support the words to be able to exist the massive efficiency the waste, even the quality is not unified. We hope that through e learning big, let the teacher put the lesson plan uploaded to the system, other teachers all over the country can see and use. We give teachers an integration mechanism, if you upload the lesson plan by more people use, the integration will be more and more, in the promotion, assessment and pay will have some help, which mobilized a lot of good teachers enthusiasm, the original possession of some resources to contribute out. Now we have almost 20,000 lesson plans, covering all levels of the country in various subjects. How to push teachers and students to use? Put the interest mechanism into the next level is the application, which I think is the hardest. How to say, technology, development, including resource construction, we just put money, invest time, can do well, but is not able to let the country tens of thousands of teachers, a hundred thousand of students use every day? This is a very big challenge. We have been pushing forward from the fourth quarter of 2013 to the present. It's very difficult. Any new thing pushed to the first line, many times is not understood by front-line staff, because to change their behavior, to increase their extra workload, such as the original does not use the system to choose topics, assignments, upload and use of teaching plans, but now to add some work. The teacher's habits are not changed, he is still using the traditional way of teaching, there is no use to e learning, which brings us a lot of trouble and resistance, but we still feel that this is a direction, not to do so, it is difficult to use the system and technology to achieve the teaching of the tracking and teaching effect of the guarantee, So it's a lot of strength. For example, if you do not use E to learn large classes, may be affected by the promotion, or even lack of promotion opportunities, including class fees, such as the original 100 per class, with the e-learning after giving you 120. We put a lot of benefits into the system to promote teachers to use. It's a process, just like we used to beWriting, the computer out of the time is also very uncomfortable, because to learn input method. However, once applied, may be inseparable from it, I believe that everyone here is usually electronic input, rarely written in the way. The teacher is the same, once the habit will feel that this system is very easy to use, for him to manage the teaching effect of students, preparation of the efficiency has been greatly improved; Students are also, start not adapt, slowly found still helpful. Now there are more than 80% major teachers are already in use, and the use of good, the proportion of students is smaller than this number, the process is constantly penetrating. So I think the real choice of what direction, must be combined with the main business, learning a big choice is to use online methods, the Internet technology to improve and upgrade our line of business, rather than suddenly to do a new thing, I think that and we do not fit. The resources, funds and manpower of each organization are limited, focus on what must be clear, so we chose a line for the business to enhance competitiveness, differentiation, improve the efficiency of such a way, I think we still in a relatively correct direction in doing, this road is certainly more bumpy, But like the release of e-learning when we say, willing to work for the entire industry in this area of progress to do some exploration, such experience is willing to share with you more. When online education comes, our mindset is actively embracing such changes and finding the right way to suit ourselves, thank you. Speech Video Address: http://v.youku.com/v_show/id_XNzQzNzU3NjQ4.html