From the electric Business "Spring Festival File" perspective of the net purchase "New Economy"

"Spring Festival + Valentine's Day" business opportunities, Jing-dong, poly-mei excellent products, Dangdang, Cat, Gome, Suning, and many other electric dealers without exception to promote sales, network shop creative Fresh Spring Festival also has a big grab traditional business thunder. For online shopping, "Double 11" "Double 12" and the traditional retail pk of the smoke just dispersed, Spring Festival schedule This door "new Economy (310358, Fund bar)" and reflect the future of China's E-commerce "what"?

Chinese New Year electric trader meets off-season

The strong promotion frequently, but it is difficult to conceal the electric dealer to the Spring Festival performance not optimistic attitude. Although the "Spring Festival stall" specific sales figures will be released after the first month day, but the electric business enterprises generally think "Spring Festival meets the off-season."

Suning easy to buy Market Management Center Director Min interviewed, said: "Online shopping is the main students and white-collar workers, in the spring Festival have time to go shopping, coupled with inadequate logistics, if the orders are not able to deliver, people will not go online shopping." ”

Dangdang Public Relations Director Fan also said to reporters, online shopping and offline different, affected by logistics, the Spring Festival sales may not be as "double 11".

Eric Kingston, an analyst at the Consulting Group, said that "the Electric Business Spring Festival and the off-season" also related to the early release of consumption capacity. "Consumer demand at the beginning of the year has been the fourth quarter of various promotional diversion, online shopping spree actually appeared before the Spring Festival." ”

According to Beijing Commercial Information Consulting Center monitoring, New Year's Eve to the first month arrest, the city's 120 key business services enterprises to achieve sales of 3.66 billion yuan, growth of 9.2%. Consumption of household electrical appliances, consumer electronics, electrical appliances, smart TV has become a hot spring Festival products.

Some electric dealers pay more attention to the "Spring Festival stalls" offline activities. Gome Electrical Appliance "big collection of household electrical appliances", the whole of goods low to 65 percent, shopping to send gold bars, bare diamonds, shopping cards, suning appliances (002024, shares bar) with the Bank of communications (601328, shares bar) launched IPhone5, surface and other star single "member Privilege Machine" activities.

Industry insiders pointed out that E-commerce PK traditional retail is not a simple duel relationship. Traditional retail has the advantages of products and physical stores, combined with the electrical business can drive the user coverage of the leap, save the marketing costs, reduce costs.

Logistics, network deception into criticism

Eric Consulting Group released data this January, the 2012 China's online shopping market continued to develop rapidly, trading scale breakthrough 1 trillion yuan mark, reached 1.304 trillion yuan, compared to 2011 year-on-year growth of 66.2%, accounting for the total retail sales of consumer goods up to 6.2% proportion.

Last year in the fourth quarter by the "Double 11" "Double 12" and other promotional activities, China's online shopping market transaction size of up to 423.94 billion yuan, the year-on-year growth of 80%, the chain growth of 32.4%.

After the electric Business Festival "Carnival", logistics is still the most criticized link in the online shopping. Beijing Xicheng District white-collar workers in the New Year's Eve received express company telephone, due to limited delivery capacity hope that she went to the neighborhood to pick up the goods. In the suburbs, the Miss said, unable to pick up the goods. After a bargain, the express company agreed to deliver the first month.

According to E-commerce complaints and rights of public service platform statistics, in November 2012 received e-commerce complaints, more than 50% from the "double 11" period, of which "delayed arrival" the most.

"The Spring Festival is a great challenge to the power supplier's logistics and distribution ability, and logistics is the important factor to determine the survival of the electric quotient in the future, and it is related to cost saving and economic benefit." "said Eric Kingston, analyst at the group.

In addition, the festival "online shopping scam" can not be underestimated. Taobao February 1 released the "2013 Spring Festival online shopping Security Treasure", disclosure of fraud, cash on delivery, unfamiliar to "letter", brush the credibility of part-time, micro-bo false advertising, Trojan fishing, with the city transactions, remittance fraud, pseudo payment, False return "the top ten online shopping scam" for buyers and sellers "escort."

Future electrical business needs to spell service

Industry insiders point out that the business will continue to be the main driving force for the development of China's online shopping market. After more than more than 10 years of cultivation, the consumer concept of online shopping is also changing, the quality of goods has a greater pursuit. China's e-commerce is from the "price" transition to "spell service" phase.

It is widely believed that there exists a gap in the trade and logistics layout of the western and three or four-line cities, and that the consumption demand has not been satisfied, and this part of the rigid demand will lead to the further expansion of the Chinese net-purchase retail share ratio.

Guo, a professor at the Central University of Finance and Economics, has said that online shopping not only diverts the stock of the line, but also makes the entire consumption cake bigger, which can promote the growth of endogenous economy, and the rise of the electric quotient will lead to the reshuffle of traditional commercial retailing.

"With the large-scale entry of traditional enterprises into the electric business industry, coupled with the development of mobile Internet to facilitate the increasingly convenient mobile network, it is expected that 2015 to 2016, China's online shopping market transactions will be more than 3 trillion yuan".

The future Chinese business market will be "two super strong" pattern. The day cat and Jingdong Mall's leading position is difficult to shake in the short term, but other providers can rely on technology, flow or supply chain advantages to gain or maintain a place in the future competition. "said Wang Kingston.