From the eyes of Huang Jo saw his dedication to the retail-comment on "Again look at the electricity quotient"

Read a lot of http://www.aliyun.com/zixun/aggregation/21302.html "> Electric business field of books, found that someone wrote books to attract the attention of the famous, some people write books for marketing, but also someone really to the industry has a persistent and persistent. Miss Huang's "Goodbye to the Electric business", should belong to the third category. After two days of reading, once again understand the pharmacist's philosophy and intentions. And then took part in the book's new media meeting. Four questions were raised at the meeting, and the pharmacist smiled and said that he would charge you for counseling.

1. The Internet and retail are both sides of the electricity business, but at present it is still retail
in the first chapter of the book, pharmacists explain the hot words of the electric quotient. Electrical business, in short, is to use electronic means to complete transactions, business. Here, electrons generally refer to the Internet, and transactions usually refer to retail mode. The internet and retail are the two sides of the electric Business Company. and "Goodbye to the Electric business" This book, is constantly around the relationship between the two genes are discussed.
I am also wondering why pharmacists have officially popularized the definition of electricity dealers in the third book. Here, we must understand what the Internet is. Is it a means or an end? I think the internet is first and foremost a means of connectivity. With the Internet, people and people, people and things become easy to connect, no boundaries, people access to information is also more convenient. Second, we do a variety of connections, the server will leave a huge amount of records, data. With the cloud computing, storage services, we can do a large number of data mining, analysis, using data Mining user behavior, to do business forecasts and so on. Whether it's a consumer or a consumer-to-consumer, it's still a retail model in essence.

2.o2o is also retail, but it's more user experience

First of all, retail is not limited to physical product transactions, but also to services. O2O can be seen as a more evolved electrical quotient model. For example, you can do O2O by means of online drainage and offline experience. The function of drainage can be fully exerted on line, while under the line, the emphasis on experience, value-added service and the customer experience will be increased. For example, the O2O strategy of Jingdong, the focus is not the same. Jing-dong makes full use of its own logistics advantages, through the cooperation with the offline street convenience stores, the inventory will be scattered, so that customers can be in the next 15 minutes after the order to the nearest convenience store to pick up the goods. This is also the line under the integration of the increase of customer receiving convenience. The fundamental point that O2O can exist is to pay more attention to user experience and convenience.

3. The management of the electric Business company
Pharmacists in the early days of online retail companies to do senior executives, and then participate in Taobao Mall building, when as COO. Listen to his speech, you can feel his rigorous, attention to detail, strong execution. These are the characteristics of the retail people. See earnings can also understand, Jingdong and Baidu, Tencent's gross margin gap. The latter two can be called the InternetCompany, and the essence of the electric business is the retail company. I also understand that Lao Liu so stressed customer first, executive power, because this is the retail gene.

4. Internet gene cut into retail

Whether it is online promotions for electric companies or the expansion of commodity line categories, I do not think that the Internet brings innovation, change, play is the online retail that set, but is a new bottle of old wine. To say change, I think big data will be a real direction. The previous offline companies will also produce data, but not as large as the electricity quotient. Sales forecasts, correlation analysis, customized marketing, marketing forecasts, etc. from large data generation will be exciting. The second direction will be the mobile electricity dealer. In terms of mode, the mobile and PC dealers have been different. Mobile power companies closer to people, more focused on social, life services, the prospect of limitless, but also the internet giants for the hot spot.

5. A little expectation, a stick

Speaking of which, I couldn't help but create some expectations. So far, including Huang Jo teacher, still is from retail to look at electricity quotient, analysis electric quotient. I think that when the pharmacist next book came out, it is not necessary to pay more attention to mobile electric business, large data, O2O these new play. As investors, the Huang Jo will continue to look at the nature through the model, insight into the development of electrical business.

Author: @ Jingdong Process Improvement-tenn