From the game board Chairman: Create electric competition industry cornerstone take the domestic route

Play Video (reporter/Zhanglili) June 22, in the Nvidia "Cup from all Three Kingdoms 2010 Summer Open press conference, where the game chairman Li Lijun in the interview with a lot of reporters, from the game June 16 created 320,000 online new highs, this year's target may be online 500,000, We have introduced a new feature this year, the instant strategy game can rejoin after the disconnection, so in fact, do not come up to start again, the overall online time slightly reduced.　　He believed that the electric competition market is never-ending, China likes the electricity competition's player over tens of millions, as the game this kind of product, as long as continuously suits the user the demand, actually the user is forever does not have, the future leisure athletics must be the United front entire game market majority share. Mr. Guo Yan, Vice president and spokesman for the Games, said the summer open would be greatly improved and that the stability of the game version would be more functional. The more important point of this Conference is that we will release all the complete tournament system. We are now in the race because of the "Three Kingdoms" national Open, we also have a 10 to 10 map also in the planning, and the "Three Kingdoms chop" will soon come out, this play and the "Three Kingdoms hegemony" there is a big difference, but also emphasize the competitive and match games, There will also be some matching events to join the open below. I think China to go its own localization of the line, the development of the players on the domestic game of this love, in fact, is also a consistent purpose.　　We want to rekindle our hopes for electronic athletics with our own best game.　　Reporter: After a few months of development, from the game this side of the online number of people to create a new high? We have this opportunity today to understand.　　Guo: We created a new high on the June 16, is 320,000, but also a relatively stable and sustainable development.　　Journalist: What are the targets and targets for this year's online population?　　Guo: The goal is still to say, this year's target may be online 500,000, but the challenge is very big, we are also trying.　　Reporter: In the online number of people at the same time there is no comprehensive consideration of the player's online time, there is no attempt to make some other improvements? Guo Zhuo: Actually our online time is slightly shorter than before, we have a new feature this year, the instant strategy game can rejoin after the break, so in fact, do not come up to start again, the overall online time slightly reduced, but we think this is a healthy performance of the game, Before we know that these games have been playing will be very tired, this is also very normal performance, this is also our promotion of leisure competitive game development.　　With a slight decrease in online time, our active users are greatly increased.　　Reporter: With the user's recognition of the game, there is no say want to improve a little? Li Lijun: Casual games In fact it has its laws, more players to participate in fact, the whole group will cause a lot of rapid expansion, this is our biggest goal, thisThe goal of the year 500,000 is achievable.　　Interviewer: This summer Open will be 1 million higher than the total bonus in the winter open, but what's the difference? Guo: The scale will be greatly improved, the last winter Open is our first attempt to play in the game, after the last game we also saw that everyone's enthusiasm for enrollment and participation is far more than we expected, the last time our country three division enrolled 128 teams, this time we expand the Division to 4 Division , the total enrollment team was set up in 512, because the two days before the registration has begun, about three days ago indicated that there are more than 200 teams, registration is also very optimistic. The first is the enlargement of the scale. In addition, in the product itself, we also learn from the last game generated problems, in the game version of the stability, including functional is also improved, as well as the video streaming system resources.　　One of the important thing about our press conference is that we will release the complete tournament system.　　Reporter: Is there any plan to invite any famous competition club in this contest? Guo: We are the organizers of this tournament, from our point of view, each of the players and players, the club is the same, do not specifically invite which team or some people to participate in our games, but from our registration and our own understanding of some information,　　Some of the more well-known clubs have already said they want to come or have signed up, but for a variety of reasons they don't use real names. From our point of view, we think that every team to participate in the electronic competition should be fair, we do not want to say invite a team to participate in the game, even if you are a very famous team must follow our rules and the process of the tournament, from the initial audition knockout.　　[Page] Reporter: You mentioned just now that the new features are interesting, you can immediately connect to the previous room after dropping the line. Guo: I believe everyone here has reported and interviewed a lot of electric competition, some objective conditions, such as loss of line or the interruption of the game caused by machine failure, we also highly value, if there are options or players from the game for a variety of reasons to drop the line, he can wait for recovery after rejoin the game, his previous level,　　Equipment is also available.　　Reporter: For example, I am a player A, that off the line after player B can be replaced? Guo: This feature has a very interesting expansion, you see the electricity competition will be very concerned about the live in the game, we know that only from the beginning of the game to see, our new version also solved the problem, you can watch the game video also fast forward or backward to a brilliant link, you come late do not start from the beginning to see　　, you can start from where you are now, and this is just like the TV broadcast you see.　　Reporter: Is this game broadcast that the player can see the game directly in it? Is there a limit to the number of viewers? How many people can watch the game? Guo Zhuo: Our system design isThere is no upper limit.　　In the case of the winter open, our winter open broadcast the highest number of viewers to more than 30,000 people, the summer open has such a large size, including the summer open we have so many media friends to pay attention, I believe that the player's attention will be higher.　　Reporter: This function is very match the demand of the player, the player also likes very much.　　Guo Zhuo: Yes.　　Reporter: You are a competitive event, but we know that the current development of the game is very important, this is the ViewSonic leaflet, they have to cooperate with you? Guo: This time the entire summer open will be the name of the NVIDIA, we actually started this year with a variety of hardware manufacturers including partners have a close cooperation.　　We hope that all can play a role in the electric competition industry chain, I hope everyone can participate in such an industrial chain.　　Journalist: Can you tell me what companies are cooperating with you now? Then the next development, you just said that only hardware manufacturers, other things like software and so there is nothing? Li Lijun: Hardware manufacturers for other platforms will be closer to the cooperation, as an electric competition, the user's demand for hardware is very large, whether from the user's experience or manufacturer's demand for hardware needs are very concerned about, this may be more than the hardware requirements of the RPG. Our recent cooperation in the hardware manufacturers are in the entire industrial chain is also some of the more well-known enterprises, for us, China's electronic sports in fact, long-term stagnation and industry chain participation and national policy is closely related, if the breakthrough must be the entire chain of industrial links have acted together to pull the industry chain,　　This is the real development of electronic athletics. Reporter: For the promotion of the industrial chain a lot, they generally have a relatively clear conclusion, the current electronic sports industry, a large part of its industry is in the commercial development of enterprises can not confirm how it received the business return, I would like to ask you in this area there is no innovation or plan to ensure that these enterprises, NVIDIA,　　ViewSonic and so on. After cooperating with each other, they can have some obvious rewards for them. Li Lijun: It can be rendered in real time, Zhang Fei's beard can float up, float 1000 beard to float 1000 root, must want Nvidia the graphics card to do, we put this function to join in, of course just open to high-end users, we are now talking about technical cooperation matters, These key technical collaborations are a prerequisite for a more orderly and organic development of the industry chain, I think the real problem in the current industrial chain is not that these hardware vendors do not explore the game of athletics, really is the electronic competition in the country is attributed to the game industry, it is the rise of the game, As a whole industry of games, one of the problems facing China is that it is grey treatment, so I think this press conference will be attended by government officials, in fact, in 2003, the Chinese electronic athletics as a project in the meeting I have been involved, China has made such a slogan for a long time, thisThe kind of horn blowing a long time after the real obstacles are completely invisible, who said that the college entrance examination has a problem affirmation of the first strange game, this is a fundamental reason, we hope that in the whole industry can combine the government, industry and other aspects of the power to drive such industries. 03-04 years is the industry's most developed two years, China to build its own electronic competition, but in the long term the pressure exists, I think the electric competition as a real industry, in fact, in China is a sustainable development, because China has the world's largest electric competition players, but also has the largest number of manufacturers support,　　I think a lot of links can be changed through long-term efforts. Guo: Some of the previous manufacturers in the electronic competitive industry, manufacturers may have some input, but did not see a special return. I think there are two kinds of manufacturers, such as the Nvidia as a sponsor to appear in the chain of electronic competition, and the other is the game manufacturer, like any such company can play a position. What does Nvidia think of the gains from the electronic athletics industry? It's a marketing campaign, and its payoff may be different from what the game maker needs to get, which may have been a bit confusing because of the lack of game makers. We have also talked about all the events that have been done in this open, and the bonuses are very high and very large and will continue to do so. Hope that all can play in the entire industry before a possible missing link, I hope that through all and everyone's efforts to see whether the electric competition industry to improve and have a better development, this is our vision.　　[Page] Reporter: Will we have other competitive events in the second half of the year besides the summer open? Guo: This is our conference will be talking about our complete tournament system, I can tell you a few simple words. It's a graded tournament, like the top S-class tournament in the open, there will be a, B, C-Class events, a-level and already have the cooperation of the tournament, including the sponsors of the national Tournament, B is the provincial level, C-class is the player on the platform on the online game such a complete tournament system. In addition to being able to participate in some of the top competitions such as the open end, each player on our platform will have the participation of the event, in addition to the event itself and we are talking about the video broadcast, including the entire event coverage, including our cooperation with the media side, open the tournament area, will be the entire tournament packaging.　　It should be said that from the player's point of view they can participate in the activities are very colorful.　　Reporter: Some players want to know how the game will do some Expo exhibition, how can players go to see it? For example, how can those players who have no way to the Expo get to see this scene? Guo-Zhuo: There is an exhibition at the Sweden Pavilion of the World Expo, but we all know that the line of the World Expo is too strong, we do not have a particularly good way to ensure that every player can go to the scene, but we are in each such a liveThere will be a large number of reports and publicity, including the back of the scene of video, can be placed on the site to the players to see.　　Reporter: Electronic athletics game our "Three Kingdoms hegemony" and some popular games, such as "Warcraft", "true three unique" compared to what characteristics? Guo: Our biggest feature, first we are wholly domestic and maintain the Chinese original characteristics of the competitive game, and we are also very clear, we are self-developed, can be based on the needs of domestic players to provide them with more suitable for domestic players some characteristics of the content. Because the Chinese people know that the network environment may be very bad, we actually have such a drop-linked system out, this is our initiative. Including our proposed 10 to 10 game mode, now look at it is unique.　　I think the biggest difference is that our game is original, and all the one purpose is to user demand-oriented, players need what we will give players they think the best, I think this may be we and "Warcraft", "true three unique" difference.　　Reporter: Now on the market like "Three Kingdoms hegemony" this kind of similar game more and more, this kind of game gradually more and more will not be to "Three Kingdoms hegemony" and all have caused certain pressure? At least 500,000 of the target. Li Lijun: 500,000 of the target you can see Tencent do CF when it is also feel to do 1 million users is quite a lot, but when more than 1 million, such an electric competition market is never-ending, China like the power of the game of the players over tens of millions of games, as a product, as long as the constantly fit the needs of users In fact, users are always doing endless, 500,000 this number is actually a very small number. The first is the Hao side, we began to say 3, 50,000 difficult, and then do 700,000 is also very easy. We saw this market 5 years ago and today's market is different, we used to think that any platform to 50, 1 million is a final, now look at 200, 3 million is possible. This kind of orderly competition is a good thing, the future leisure competition must be the United front the entire game market share.　　[Page] Reporter: From all now only do "Three Kingdoms hegemony", he that platform will appear single thing? Will this affect the development of the company? Li Lijun: "Hegemony of the Three Kingdoms" is only one of our products, in our platform there are 10 of several products at the same time online, in fact, our most fire products "multifaceted", "the three countries chopped will", will bring a new feeling.　　Our products will follow a path.　　Reporter: South Korea some time ago just opened some use outside the player, from all to this is how to see?　　Guo: We also have been in and plug and cheat the phenomenon of fighting, to do a very complete electric competition, we are not proud of the phenomenon is definitely to eliminate.　　Reporter: Is there any measure? Guo: We will do our best to plug, in the middle because there are some procedural loopholes will also have some, but we will be the first time to solve it,For us to do such a tournament is also holding the same dream. We eliminate the possibility of cheating from the technical aspects, because it is self-developed products, so we are very confident.　　On the other hand from the rules and implementation of the operational level we also have the most experienced team of event executives, so this aspect can be resolved.　　Li Lijun: Games and Plug-ins are always a twin, will always exist, this is a sustained and unremitting fight, especially for competitive games, this is our lifeline, so for this will always defend their position.　　Reporter: When can we see other products show? Guo: We are in the competition because it is the national Open of "Three Kingdoms hegemony" We also have a 10 to 10 map also in the planning, and the "Three Kingdoms chop" will soon come out, this play and the "Three Kingdoms hegemony" there is a big difference, but also emphasize the competitive and match games, There will also be some matching events to join the open below. The purpose of our open is a continuation, we will hold every year.　　On the other hand, as the company's development competition, the project will continue to increase.　　Interviewer: Do you have a series of tournament systems that will have some connection before these races? Guo: Players in each level will get different points, we will have similar to the Star Invitational Tournament, inviting the highest score in the standings of the team to play similar to the Tennis Masters game.　　Based on this tournament system, we can provide a complete service and do a lot of things.　　Reporter: Please li general evaluation of these years, the electric competition Environment and 2003, 2004 compared to have no significant changes? Guo: At that time, the National Sports Committee, IOC vice president Huixian responsible for this project, we discussed the national electronic athletics rules, in fact, these years with the game of the entire industry expansion of RPG, in fact, the whole industry to the electric competition industry brought by a relatively large negative impact, Electric competition industry has been completely into the game industry, rather than the idea of the preset should be it as a professional flow into an industrial chain formed, so I think the current situation is actually not as good as the 2003, 2004 situation. But so far we have faith, because from the present state and our development trend, in fact, the electric competition players still have great enthusiasm, at the same time I feel that China to go their own localization of the route, the development of the players on the domestic game of this love, in fact, is also a consistent purpose. We want to rekindle our hopes for electronic athletics with our own best game. (Edit Zhang Xing)