From the four-year-old Dad's point of view to see a few toy websites

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It's a headache to buy a toy for a child. A few years ago regularly ran Hong Kong, R every time must go, every buy must be a big bag. R has three advantages: the first variety of the whole, the second quality is good, the third price relatively cheap (in terms of brand toys). Even in R, every time you buy a toy, you have to do it. I buy toys mainly to see three points, the 1th is quality, the 2nd is fun, the 3rd is not to help to exercise the ability of a child. There are not many toys that can pass these three "expeditions".

I didn't get a chance to go to Hong Kong. Had to find in Beijing, Beijing shopping malls in the toy is unreasonable, the wholesale market toys quality is too bad, find a few suitable toys are still very troublesome, the hands of a few satisfied toys, not early from Hong Kong brought back, is from a friend of the big children there shun.

Later, the child mother is keen on Taobao, Taobao toys, but the quality is uneven, the most deadly is, because of the kind of too much, and each popular toys have countless homes in the sale, almost unable to browse, only in advance to buy what kind of toys, through search to find. In recent days, began to study several toy companies Web sites, probably browsed, to talk about their views.

The first is to fry hot music Amoy, in the Lok Amoy I have little desire to shop. First, a small variety, most of them are not playing very poor appearance of toys, electric toys; the second price is expensive, I think I do not belong to the low-income group, and do not mean to spend money on children, but see what flashy, expensive toys, always feel nothing value. Only from the angle of personal choice, I think Le Tao go too fine, positioning too high.

The second is fun to play, this site is not so much an adult toy store, home promotion bit incredibly in the sale of ashtrays ... Silent.

The third is love pushes the door, this name eccentric the website is I relatively satisfied one, the variety is many, the price is moderate, the classification is detailed, but the question is, this website everywhere writes "The wholesale", I still did not have to make clear whether the YA is business-to-business or the customer. The company is also located in Yiwu, for slightly larger toys, transport is a problem.

Finally is the small master, see out this website is to take the fine brand route. Unless I stare at Disney's product, I won't look for toys on it. Moreover, many brands of toys, in the Taobao also have to sell, even if the goods, it also has absolutely no price advantage.

Because there is no specific sales data support, for the above several web site models, I dare not give the assertion of the evaluation, only from the angle of a child parents, talk about their needs and views.

First, I buy toys, the goal is "function" rather than "brand", the brand is only to meet the functional requirements of an additional considerations, so I will instinctively reject the brand-oriented navigation;

Secondly, most of the cases, I will not consider too expensive toys, toys are expendable. Children's Sporting goods, I will certainly buy, even if the expensive point is no harm, such as bicycles and roller skates, but most of the ordinary toys are staged, play for a while do not play, so I will certainly consider the economy;

Third, I to "interesting", "good" requirements are relatively high, so will exclude most of the electronic toys and idol toys, but also like to buy children to play sex, play toys;

My idea of the ideal toy website, first of all to have enough, in line with my above requirements of goods, and secondly, in the navigation, there should be "guidance" sex. When I don't know what toys to buy for my children, I arouse my interest and desire to buy; Finally, quality should be guaranteed, the price should be moderate, there is no brand is not important.

This reminds me of the early stage of Jingdong, the success of Jingdong, it is not luck and chance. I was in the early days of the development of Jingdong, on the east of Beijing shopping, the first major buy CD-ROM. But before each order, Jingdong always has some interesting, fun things that cause me to buy the desire, so each time the order, in addition to CDs, I always buy something else. It can be said that in the early development of the Beijing-east, grasping our level of user demand ability and fidelity, is the core competitiveness of Beijing-east.

Toy website is the same, can not have anything to sell what, or a pile of goods to take the machinery of classification began to sell, but should grasp the core needs of parents, take "guided sales" or even "training-type Sales" strategy. In this respect, I have not yet seen a website to meet my requirements.

I believe that the toy market is big enough to believe that the gross margin of toy products is high enough to believe that the Chinese toy factory manufacturing capacity. I also believe that my demand is definitely not a case in point and can be representative. Since no one is doing well, there is still a chance. Who can grasp the parents ' psychology, parents ' demand, who can make a difference in this market. (Pig Kee Park)