From the gold Rush dream to the Jeans Wei wrong's successful revelation

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More than 160 years ago, San Francisco, the United States gathered the world's gold miners, German Jews Li Wei Strauss (Levi Strauss) also traveled to the United States to gold.

San Francisco shows the American gold Rush time Chinese Gold Digger watercolor painting (network picture)

After San Francisco, Li Wei Strauss soon found the dream broken, San Francisco is not Montreal, can easily get rich, face such cruel truth, he had to first Bay groceries department store life.

One day, a miner to the shop said to him: "Wei, you shop in the canvas bag is really good, look I bought this bag, used for six months, or the original".

"Dude, look at your pants, your butt is wrapped up, you can't patronize money!" Wei said with concern.

"I am not willing to spend money, it is really trousers do not wear." A group of us, 10 of them, 9 are like me. When the overalls are as strong as the canvas bag, "the miner exclaimed.

The speaker has no intention. Wei immediately ran into the store to take out a canvas, pulled the miners to a tailor's shop, asked the tailor to make a canvas shorts for the miners, and the world's first canvas overalls was born.

After that, Wei decided to change into overalls. The rugged, durable, comfortable canvas shorts are popular after the advent of the order, and the orders are snowflakes flying to Wei. 1853, "Wei Canvas overalls Company" was formally established, Wei began to mass production of canvas overalls, dedicated to gold miners and cowboys for sale.

In order to meet consumer demand, Wei many times to the mining area, experience, observe miners work. In order to protect the miners from mosquito bites, Wei changed their shorts to trousers, and in order to make their pockets solid and durable, Wei the original seam to a metal nail.

Today's jeans have become a popular fashion in the World (source network)

Later, Wei found that France produced Serge cloth not only wear-resistant, more beautiful soft, so he immediately used a serge cloth instead of canvas. Soon, Wei the trousers to the legs, after years of continuous improvement, "Wei Pants (Levi's)" gradually popular, and have a new name-"jeans." Li Wei Strauss never dreamed of is that, although more than 100 years later, but he invented the jeans, unexpectedly conquered the whole world, became a popular global, suitable for all ages fashion fashion.

In the top of the wave, Wu pitiful the same story, but Li Wei Strauss's career in Germany turned out to be a tailor, which seems to be a more natural story to follow.

Filled with the dream of gold rush, to the ocean on the other side of the strange destination, Li Wei Strauss suddenly found himself guilty of a big mistake, credulous propaganda, his dream of gold rush completely shattered-he even regret, can only put his grand gold rush dream aside, busy earning a living. And then in a casual daily conversation, Li Wei Strauss found a "not opportunity", he immediately acted up, did not let this opportunity to slip away from the hand, and in practice to constantly improve their dreams, and finally in order to surprise their own way to achieve their own gold rush dream.

The fact that many people have been familiar with today's story, I think, whether for those who are struggling to start a business without a door, or for those who suffer from the lack of unique content marketers (including myself), can get some inspiration from it.

It is, indeed, an era of excess marketing, before each industry entered, it was described as "the gold of the Earth", like the gold rush of the Li Wei Strauss era (I always suspected that the American government had deliberately used this to attract immigrants, because the United States was a populated, backward agrarian country)--as long as you have the courage to " Across the ocean, you can easily have a successful dream-to be a millionaire.

But in fact, when Li Wei Strauss set foot on the other side of the ocean, the scene was repeated again and again, no difference-no matter where, no matter what line, "everywhere gold", easy to succeed is never possible, competition is very fierce at any time, survival and success is not a very easy thing, You need to keep trying.

In the face of such a dilemma, many people begin to complain about "the crossroads, the", "complaining" that the direction is always right and the road is always wrong "-and, of course, they have reason to complain.

But Li Wei Strauss didn't complain about the "gold everywhere" that lured them to the ocean, nor did he complain of his credulity, but calmly accepted all this, and began his new life in strange lands on the other side of the ocean, trying to survive-though it was not the new life of his dreams, Life is not easy, after all.

But Li Wei Strauss calmly accept the reality, and is very engaged in the new life, but he did not give up his dream, just hide his dream, constantly observing, looking for opportunities, while saving strength.

Finally, the sentence: "When God closes all the doors, he will give you a window", he finally found the realization of his "dream of getting Rich" the gold mine, he immediately did not hesitate to shot.

And then a lot of the story-telling people didn't go down and tell the story, they thought it was unnecessary because Li Wei Strauss's success seemed to be plain sailing, but a little bit of American history knew that it wasn't really that easy because the American Civil War, 8 years after his company was founded, 1861-1865) began. We can imagine that during this period Li Wei Strauss career encountered difficulties and hardships, but he with his own perseverance, calm and wisdom to overcome all this, and finally achieved success.

Li Wei Strauss's success shows that maybe the reality is not only different from what we imagined, even worse to the extreme, but as long as we recognize the reality, while not abandoning the ideal, attentively observe the discovery, and the courage to act, can really "wind and waves will sometimes, straight hanging clouds sail sea".

"Jiangshan generation has talent out, each lead coquettish hundreds of years", at any time there is only the opportunity to belong to that era, and this opportunity requires us to use the eyes of the mind to find-because everyone is obvious opportunity does not matter the opportunity, it turned into a struggle for economic strength, to fight resources, to fight the conventional competition of scale.

So don't give up when you seem desperate not to complain too much-to complain about yourself and to complain, but to accept it calmly, and to discover opportunities with your heart--to believe that without giving up, no mistakes and failures can defeat us--any serious mistake, as long as we don't give up, It's just a little episode of success.

Let the wrong harm how big, as long as we do not give up, hard input, we can through their own wisdom and perseverance, to transform it into a "wrong" of the brilliant success of the prelude-to think about the Red Army to the Long march to northern Shaanxi, the strength of only about 6000 people, and even Mao Commissioners have done a team was scattered, again " Do padding (underground) work "the Worst plan." But with persistent insistence, at the same time, according to the situation, to formulate their own strategic policy, emphasizing the implementation of all personnel, less than 14 time, they became the founder of the New China.

The grim situation is not terrible, the wrong is not terrible, as long as we insist, hard to find, and constantly adhere to, can be a terrible failure of the setback into victory. This is the success of Li Wei Strauss (Levi Strauss) left us the revelation (this article by Gouyn12 original first, copyright, Wenzing, reproduced please link form to indicate the origin of the article http://www.gouyn12.com/gouzz/411.html and retain this statement, thank you).