From the handle baby to the regiment to shoot shares creativity is the soul of network marketing

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With the development of the Internet industry today, it is more and more successful to win by mode innovation, and more by innovating marketing mode. There are two sites with fierce industry, but can maintain a high degree of competitiveness, in the fierce competition in the market to stand out, brought me a lot of thinking.

First is the group buying website handles the net. Thousands of group-buying sites have sprung up this year, but there are still few voices to hear. Handle network is a more typical marketing innovative group buying site, the first interesting activity is-1 yuan to seize the ipad, that is the ipad at home by Apple fans of the hot, handle nets very successful use of this momentum, attracted countless attention to the eyeball. The second is the handle baby activities, in Beijing, Shanghai, Guangzhou and other bikini handle baby, guide passers-by registration handle Network, this activity has also aroused great concern. If this is also around the group buying, the introduction of SNS game is obviously a bit nondescript.

But the handle net proved by the fact, this trick is very effective, not only attracts the user attention, and the user sticks on this platform. As far as I know, the game of handle nets can get points, and points can be replaced by Cash coupons, can be used directly on this platform. This is, for the moment, an innovation. Users can not only play, but also gain tangible benefits, more attractive than SNS games. And a recent activity, is immediately to come to the Tanabata festival, handle nets once again successful snatch eyeball, 7.7 yuan group buying man is a good idea. After all, Tanabata is the traditional "Valentine's Day", much of the attention of the believers.

The second is the customer website where customers prudential products. The PPG has become a household name before the advent of the goods. The appearance of the customer prudential products, but changed the industry rules. Where the customer prudential products reasonable planning advertising, greatly improve the advertising of input-output ratio. And in PPG Popular network, but did not produce actual effect. There is a saying well, ginger or the old spicy, hard work e-commerce years of age, the use of innovative marketing means, not only defeated PPG, but also laid a customer-prudential products now the industry status.

And the recent popular "where the object", even more let every guest earn enough attention. A vigorous national spoof movement, because every customer sincere product of an advertisement, at this time should feel extremely proud and proud. And "Where the object" popular another foundation, that is Han and Dan endorsement. Perhaps peers would not have thought that such a cheap clothing class to the consumer also need to establish a brand, but old but think of this. When the opponents did not think of setting up a brand, aging but the first to start the brand endorsement, has laid the brand foundation of all customers.

All two sites have one thing in common: the industry is very competitive. Perhaps we now only know the handle net, the group pats the net and so on buys the website, but also has the hundreds of websites which we do not know. The undercurrent of the group buying site industry, in such a short period of time has undergone a number of shuffle, handle network can achieve today's results, not because of his model is how innovative, but because it can use creative marketing activities. Similarly, every customer sincerity is not the only product, but he succeeded today, by more people know. Even so, there are many of us do not know the brand, are staring at every customer prudential products, all want to exceed the market position of customers prudential products.

This reminds me of the video-site industry years ago, when everyone was rushing in, but how many were left in the end? The rest of the video sites can survive, not because of how innovative their models are, but because they use more attractive means of attracting users and leaving users behind. They and the handle nets and every customer prudential products, without exception to take the network marketing.

Their market in the network, their users in the network, the network is their only battlefield, is their decisive choice. The ultimate competition is marketing competition, marketing competition is creative competition. Who can have enough creative ideas to be able to get together.