From the inflection point of the media

　　I was on a plane back from Mades writing this article. When landing suddenly found micro bo speculation, are micro-letter limit the number of friends 5000 people, by the way is to suppress the circle of friends. The current micro-letter is what the fire hits, until they are dead. Therefore, this also coincides with the value of Weibo is slowly returning, we can look back on micro-blog. Of course it has no effect on me.

Here is today's text:

The separation of the operators of the thinking and the operations of the company was seen by me as a landmark event, as it has been verified from the media ceiling. It can also be said that, since the media to do the head is such, and once the market to the top, the rest is the arrival of inflection point and the loss of dividends. For the entire media sector, it is significant.

Rom thinking is the best domestic operation from the media, regardless of the content or channel or promotional capacity is commendable, almost no weakness. Nothing from the media can do so much, Youku video micro-letter voice article activities business operations, almost the industry's top level, but also catch up with the dividend period of the micro-letter outbreak. In a long time, it is impossible to be replicated, and even the other part of the joint operation of the Celtics said, can not achieve the same level, is the outcome of the time and the people. And the final separation of the results tell us that first you can not do this level, and then do, there will be the same problem. This is what I consider to be the manpower sometimes exhausted representative, the human nature one closes, baffled how many heroes.

Just 20 days ago, I issued a letter that the Community model of the thinking of ROM is contrary to human nature, too idealistic, like-minded four words with the increase in numbers there are only three outcomes, religious, partisan, and common interests. The first two are restricted areas, the interests are the final foothold, and obviously the ability of the intellectuals to deal with the interests is far less adept than the creation of works. The final community has not yet succeeded, and the superstructure is falling apart. The final proof is not that people have problems, but that patterns are problematic.

Apart from the media has apparently not reached this point, can operate independently of the handful. The broker model for the alliance is valuable to commercialization and is weakened by the value of the media itself. When a man is preaching, it is Jesus. When millions of of people are preaching, fools are not enough. In any field there are many masters in the lectures, as if everyone is in the stock market, the crash is not far away.

Since the media now two separate, one or the media, just changed channels in the delivery of information. The other is opinion leaders, who have contributed in their respective fields. The former has a lot of fans, low business value, and the information explosion is getting lower. The latter is difficult to do and the business value is high. In the cohabitation period, there will be a lot of unknown truth, and in the field mature, irrational behavior will be much less. In other words, no money has been made, and it will be more difficult in the future.

Luo thought brings us the enlightenment is that, since the media opinion leader team is too big to bring, the so-called people are more than red. and like-minded people 1000 is already the limit of management, which activists but 300, but also the limit of human communication, this is KK's 1000 fan theory. Everyone was counting the amount of money they could charge from 1000 people, but no one thought about why it was 1000, not 10,000. More than this number we need team management, there will be differences in direction, the students in the road Niuguisheshen, the Chinese people always have the ability to make a variety of organizations like MLM, especially with the concept of public financing, the organization has become a means of enrichment. Big organization is called PE, millions, small organization 35,000 also want, so finally will be born a disturbance. So play member community, single person less like-minded have foundation. But the good news is that not all the media have the ability and the idea to be a member.

If you do not play members of the commercial road will be left with the public relations soft text and advertising, at present, the actual effect is mostly entertaining, because the effect can not be evaluated, so many companies are still trying to launch. But from the perspective of the future can be seen, the commercial value can not continue to grow, the depth and connotation of soft Wen decided to spread, the general advertising almost no one cares. and the depth and connotation of the decision is still the best batch of authors will have the market, not the fans more of the group of people. Fans are easy to do, content is difficult to do, when a pattern can not be copied in batches, the description is not a good model. The company has 800,000 of fans of the account number of a group of advertising price but thousands of, or even less than my tens of thousands of fans, and even so, the value of the grassroots is still unable to be public relations companies agree, just figure cheap shop.

After all, since the media game is the game of the player, micro-letter and other channels to the people of the rise of the opportunity, but everywhere gold everyone can circle money era did not come, finally the whole field or polarization, the business more, the more, the more business is not business. Considering the best people can make money, in fact, this is not a good way to do a livelihood.

Of course, there are a number of private marketing groups are also brilliant, but I think that this is a pure fan operation behavior, a high degree of limited can not form the mainstream voice, can not be counted from the media, because it can not export values. And a lot of media nature from the media temporarily can only output views, or even have a lot of water, and finally can only face cooked media routes.

It is worth noting that the value of the circle of friends, and the community similar but do not talk about ideals, only to say business, the effect is very good, make money ferocious. I think the next stage of the explosion is the circle of business, this point of view my previous article has not said much. Another view is that the value of microblogs is returning.

My point of view is most profoundly correct, because I have been practicing. Whether it is micro-BO micro-letter public number or friends circle, play members or public relations ads I did a good job, not like many people are blind analysis of Chaos Outlook. So, I hope you can gain something.