From the introspection of Luo to look for the matters needing attention in entrepreneurship

November 6, Hammer Mobile CEO Luo at the Beijing National Convention Center held its personal last "personal performance."

As a highly controversial handset maker, the hammer phone has not gone well for the past two years, as of now, hammer phone sold 120,000 units, away from his previous disclosure of the goal of the 500,000 set a lot of distance.

As an honest Luo, he has also begun to reflect on his previous mistakes. These mistakes can be very useful for you and me who are starting a business.

First, do not blindly optimistic

Entrepreneurs often have an illusion when they think of an idea or a problem with an existing product-look at the bad stuff, if I do it.

As the saying goes, there is a reasonable, the existing service has become so now, many times there is the reason behind the body level.

Of course, if you can really get rid of these ills, then most of the time it can really be done. However, many times the personal strength is so slim, doing to become the drift of the situation is the normal.

From the idea to the reality, the middle of the road is very long. Recruitment, financing, operation, management, there are many holes in it. Even if you make it, it's a long way from the prototype to the production line.

Second, trust the strength of the team, professional people do professional things

Entrepreneurs because of the impact of a number of entrepreneurial stories, often have a personal heroism complex, feel that they should be a competent all-round players should be.

The idea is unrealistic and dangerous. Even if you are an expert on one hand, you need a professional team to help you do the job and not be stuck in some concrete execution every day.

Luo just started to feel that media PR was completely under his control, and later found that it wasn't.

First of all, Luo itself to the public relations of the understanding of the deviation, he thought PR is the media positive report, this is not professional. Second to third fist difficult enemy four hands, when a large number of media, no professional PR team, individuals can not cope with, resulting in poor communication caused tragedy.

Since then, Lao Luo has organized a professional PR team, knowing that the key to PR is communication, not one-sided propaganda. The professional team took over Lao Luo's microblog and gave him more time to do other things.

Third, Ofyour is also very important

Many entrepreneurs believe that my products have a good future, I have a change in the world of feelings, this is enough, it is enough to impress people with the same pursuit and I fight together.

In addition to looking for partners, this set of values is not so useful. Everyone has their own lives, they have to feed their families, values are important, but the right treatment is really important.

Especially in the technical staff of this piece, a mature technical staff, basically is not anxious to find work, then attractive treatment than all other important.

Mr. Luo said that at the beginning of last year's launch, the company has been "close to the state of disintegration," and to save all this is the next financing in place.

Although the old man has weathered this hurdle, he can also imagine that if the next financing is not in place, the hammer phone may not exist.

In the new round of financing in place, some other core Hammer members also joined the Hammer mobile phone, changed the original group of child soldiers. So feelings are important, money is not less.

Silence is gold.

"When companies and the media face each other, who should be cautious?" It must be prudent for businesses to do what you do with mass consumer goods, and you're messing with the media what good fruit to eat. Luo at the November 6 press conference.

As a personal Luo can be outspoken, left dozen ark son, right bucket Siemens, kick the king freely, exhausted all kinds of sarcastic language, not the other side dry down do not stop.

But as a corporate CEO, all of your actions affect the entire business and the people you work with. At this time even if you have a shoulder, all things are not you a person to resist, so can not be a person self-willed.

After many hits, the old man knows the truth, so he will also suspend his public speeches after years of "an idealist's entrepreneurial story" series.

V. Believe in Murphy's law and prepare for the worst

The original version of Murphy's Law is "anything" can go wrong would go wrong.

Be prepared to fight for any difficulty, and nothing is going to follow the blueprint you imagined.

Staff may be morale, production lines will be a problem, the media will be defected, the conference venue may be inexplicably disabled, all kinds of unexpected things will happen.

Faced with all kinds of difficulties, on the one hand you want to soldiers to block, Prito cover, a recruit next. And more importantly, before things happen, do the worst of the plan, do a good deal, so as not to get caught unprepared.