From the Lipstick Effect Analysis network promotion

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The lipstick effect is one of their favorite theories for people looking to find their future in online marketing. The so-called "lipstick effect" refers to an interesting economic phenomenon, also known as "low-priced Product preference Trend"! In America, when the economy is depressed, sales of lipstick will rise in a straight line. Why is this? Originally, in the United States, people think that lipstick is a relatively cheap consumer goods, in the economic downturn, people still have a strong desire to consume, so will switch to buy cheaper goods. From the "lipstick" effect can be seen online promotion of the burglary!

One of the causes of the lipstick effect:

As a "cheap non-essential", lipstick can serve as a "comfort" to consumers, a moment when the soft, moist lipstick touches the lips!

The cause of the lipstick effect is two:

A recession can make some people's incomes lower, making it hard to save money to do something big. For example, buy a house, buy a car, travel abroad, etc., but still have some "small spare money", just to buy some "cheap non-essential things"!

From the Lipstick Effect Analysis network promotion, is also the same, no matter what means to do network promotion, its fundamental purpose is to achieve sales! So no matter you use mail, forum, blog and so on methods and means to promote, its core purpose, are to achieve sales! So before doing network promotion, Be sure to understand the psychology of your target customers, what they want, what they want most, when their shopping desire is the most intense, all of which are the basis and prerequisite for your successful network promotion.

At the same time, in doing network promotion, but also pay attention to the brand effect, must not do "Feng elder sister" that kind of bragging method, this method used in the individual body may be very useful, but if used in the enterprise, it may be counter-productive! So do network promotion, must pay attention to the image of the brand!

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