From the media, from the electric business, from the star, after all, the fan economy

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We all know that these two years of hot "from the media", according to Wikipedia's analysis of "internet age network terminology, meaning in the network technology, especially in Web2.0 environment, because of blog, microblogging, sharing collaboration platform, the rise of social network, so that everyone has the media, media functions." "In the media platform, in many people's impression is the micro-trust platform." And since the media boom mainly from the micro-letter mass user group and the envy of the "RMB", including the 2013 "Logical thinking", "Chen" membership fees, Cheng advertising fees, and even follow-up to the letter of the wide-dot advertising system, which is in the same as people show, see, play these are able to earn money. And in the media after the "from the Electric quotient" "from the Star" and other concepts, change, showing the form of a difference, but also belong to the fan economy.

An endless stream of self-media platforms

In the expert's prediction, 2014 is a media outbreak of the peak, Lianwei, Ishin, Weibo has launched a public platform, the four major portals of the mobile client also out, even search engine Baidu, 360 have since the media platform. So why are so many platforms competing for media platforms?

1, the scarcity of high-quality content, need to have a professional in a vertical category of the author to provide content to attract users, bring traffic, through the sharing of snowball-type increase in users;

2, to cultivate user loyalty, increase stickiness, according to experts said that the "internet thinking" to do the media, circle users, can also be understood as fans, such as Sina Weibo just the beginning of the star effect, where you can learn about your favorite star's daily life? Sina Weibo, perhaps the star will occasionally reply to you, Let you small excitement, through the stars to converge users;

3, profit, how to profit? The wool is in the sheep, or the merchant. Mode: For example, hundreds, wide point of view, through the user click Ads with the settled author, but the proportion of the divided into a high and low.

To sum up, from the media = quality content + attract users + Profit. However, not all of the media is in order to make money to do the media, but as a business model display, Sina blog has been active in a large number of contributors to the quality of the content of the author, participate in the individual. Many platforms launched from the media platform in essence is to compete for the user's layout of the portal, the Internet thinking, first lap users, increase traffic, and then advertising profits.

From the media, from the electric dealer, what is the contact from the star

Since the first time to see the Zhang Xuliang in the tiger sniffing nets in the article on the teacher, that is, "anyone can engage in any merchandise sales anytime, anywhere, everyone can be a direct sale, everyone can be an entrepreneur." "Through the social media platform for product promotion, so as to improve the conversion rate of commodities, which in the competitive, and expensive advertising fees, low conversion rate of the Electronic business environment is a" cheap "propaganda channel. is exactly the same as the concept of media.

According to the above definition of media mode, it is from the high quality content to attract users, through a variety of business models for profit, and the formula given by the electric dealer: the original loyal customer Maintenance + talent Sharing + + products + External new user development (closed loop), is the same truth. For example, through the hundreds and wide point of the model is the profit from the media play, and since the media through a platform to recommend the goods and profit from it became a self-electric business.

That is: from the media + product display + user accumulation and development = self-electric business, more than a layer of merchandise display links, since the electrical business is derived from the media, suitable for the operators of electricity, through the social platform to sell things, do not rely on a platform to be limited, This also can understand why there are so many people through the circle of friends marketing to get a lot of income. And whether it is from the electric business or from the media, is essentially still need a strong "fan" base as a support, relying on fans into the actual purchasing power or word-of-mouth transmission of the main force, if you send things no one to see, then everything is in vain.

Since stars see Mr. Yu Qinghang's article, The star is "the individual has become a celebrity in a field known to the public since the media." "The premise of its development is always to rely on the media as a foil to develop a model, focus on a vertical field, sharing personal experience, ideas and other ways of packaging themselves into a star, gathering fans." Since the media, since the star three of the common denominator is through personal knowledge and personality charm to attract fans, so as to carry out different marketing methods.

The advantages and disadvantages brought by the fan economy

Since the media, since the electrical business including the star, are through the relevant quality content or product sharing to attract the corresponding user groups for marketing, as a result of "star effect", Tatsu people or by the talent endorsement of the products, in the initial stage of the brand and other new brands compared to reduce the transmission costs, reduce the user and brand communication barriers, May be more dominant, but the brand and product to sustainable development, must be diligent in products, continue to meet user needs, establish a real brand, rather than rely on and overdraft consumption to the popularity of people and fans trust, otherwise not long-term. While seeing the benefits of the fan economy, the same need to calm down, water boat, can also boil porridge, when you push a bad product or personal negative news at the same time, overnight can let you back to the original.

In this fierce competition in the Internet entrepreneurial tide, since the media, since the star of these types of performance threshold low, and in the electric business environment is increasingly fierce, input and output increasingly unbalanced status quo, since the electric business such forms can become a lot of electric business entrepreneurs to consider the direction of the fan economy in this form a good closed loop, Through the circle of friends marketing profits are only micro-letter from the electricity quotient of a form, since the electrical business is very likely to become a lot of people's entrepreneurial New world.

Original link, kangaroo shop, from the electric business platform. Http://www.daishudian.com/web/news/215.htm