"From the media" is not a novelty! Just the release of the elite influence

The first day to see is ridicule, the 34th day is micro-Zheng, the day turned to shock, this is outside in see Cheng sold after the farce, anyway, from the media suddenly hot.

World Network business editor Xu Wei has talked about "cast from the media ads" "and its weak impact of 100,000 people, as deep as 10,000 people, is I believe that the reason for the value of media advertising." ”

Recently, "21st Century Economic Report" on the media has a new view, in short, Zhozhijian that "since the media is not a novelty, but only two micro (micro-bo, micro-credit) after the popular, some of the intellectual elite influence to be more released," the specific elaboration, as follows:

The micro-letter stirred up the traditional media people. By the end of February, some of the media peers, also began to discuss with me, how to do a media? In fact, "since the media" concept itself is not new, as early as the rise of the blog, has flourished. Now into the micro-era. Weibo and micro-letters have replaced blogs as a wider and more active channel of communication. Content providers do not need newspapers, television stations as a platform to speak, they can be "two micro" quickly find their readers.

From the point of view of the content producer, the advantage of the media is that the publishing process is short, the work efficiency is high, the speech space is slightly big. The knowledge elite often has the strong self-control ability, and passes through the network public opinion platform The baptism, therefore this aspect does not have the big question.

But since the media is not a charitable cause, is a business, the essence, but the knowledge of the elite commercialization. The future of the media depends on the business model. At present, there is already a relatively formed business model in support of the development of the media.

The first kind of nature is advertising. In the market segments, such as technology, fashion, golf, antiques, these players have specific user needs, if you can get a large amount of users, advertising is a good way to change. The sum of the Cheng readers is very clear, advertising value.

The second is the two-time development of the content, such as printing a book to get royalties. The popularity of Li's new book is directly related to its microblog influence. Flowers total, exercise books and other micro-BO Reds, are also writing a book.

The third type is offline activities, such as lectures and counseling. This requires the author himself to have a higher academic accomplishment, as well as outstanding eloquence, high demand, but also quickly change. I have a friend is this kind of play, is said to be more than the former editor of the magazine is busy, of course, income is not expensive.

All in all, since the media is not new, only two micro (micro-bo, micro-credit) after the popular, some of the intellectual elite influence more released. and its business model, is still the traditional media copy, is not new. From a business standpoint, it's not a big deal to go public. The concept of "self-media" is popular and has a greater social value. An increasing number of intellectual elites can create personal influence through content, and thus become present, live an independent and decent life, and focus on the production and research of content. This is naturally excellent.