From the media the term began to enter the public eye

Since the publication of the micro-letter public account function, the term media has begun to enter the public eye. Since media people, since media ads, since the media league, in recent months, surging. Whether you accept it or not, the media has a place in the mobile internet.

Sometimes we need to think about the nature of things.

What is from the media?

Perhaps we should ask first: what is the media? Baidu Encyclopedia introduces the following:

The so-called media, refers to the dissemination of information media, popular saying is the carrier or platform for propaganda.

The explanation is somewhat academic, plainly speaking, the media is a channel of communication, the dissemination of ideas or the dissemination of information, in short, is a channel. About since the media, Baidu Encyclopedia introduced as follows:

Self-media refers to an ordinary citizen or organization can access the network at any time, any place, in any way, through modern digital science and technology and the global knowledge system, to provide and share their true views, their own news of a way and instant transmission.

This explanation is somewhat biased, simply said: When the individual has also established a channel to disseminate information, that is, from the media, the establishment of the channel of transmission of this person, is from the media.

Ghost Foot Seven, is a self media person. Sharing electricity, sharing Chinese studies, sharing careers and sharing life are all information. Micro-trust through the public account, Weibo account, is a channel. If there is no online channel, even if the ghost foot seven often under the line to share, can not be called from the media, because can not be stable to convey to the masses. Even if there is content, but also very thoughtful, but the channels of communication has not been established, can not be called the media.

Everyone can be a media person?

Although the current really good from the media is not many people, but everyone can become a media person, but the influence has the size.

For example: If 1 of the average 100 people appreciate ghost foot seven, then 100 million of them, 1 million of them appreciate ghost Foot seven, 1 billion of whom are 10 million. If you can make all the people who like the ghost Foot seven know the Ghost foot Seven This account exists, Ghost Foot seven from the media fans should be able to reach 10 million.

If a person has no confidence in his or her talent and feels that only 1 per thousand of the people like him, he can reach 1 million from media fans. The media, with 1 million of fans, is already a powerful medium.

Others suspect that 1 per thousand of people should not like themselves. In fact, everyone has a few friends, a few like their friends. According to statistics, an average person can remember 2000 people in his life. If you appreciate more than two friends, your number of fans is at least 1 million.

Enterprise brand is also not so? Any brand can have its own fans, can build their own from the media.

Of course, this is the theoretical value. Theoretically speaking, anyone can be an influential media person. The premise is that there is a way to let everyone who appreciates their individuality know that they exist. This requires a channel.

Movies and television are good channels. The main character in the film blockbuster, whether positive or villain, has many audiences like it. Also in the Pearl Princess Rong, there are many fans.

Mobile Internet is also a good channel.

Mobile Internet

The rapid development of mobile internet has made many people unprepared. Micro Bo just learn how to play, we have begun to play micro-letter, Taobao shopping has just learned, micro-letter payment has begun; many companies are considering the transformation of the electricity business, not to understand the difference between the cat and Taobao, mobile electric business again. The reality is very cruel, every enterprise has a sense of crisis, has been worried about their own enterprises outdated, which is the training market in recent years the reason for the unusually hot.

When everyone is holding their mobile phone online, the internet really begins. Mobile phone really let people interconnected, PC Internet, connected to the PC, mobile Internet connection is a person. When people and people can connect with each other, the establishment of media channels is much easier.

The establishment of media channels requires three characteristics:

1, more users. Relatively centralized, it is easier to establish communication channels.

2. Easy to show. Every media person can show himself in all directions.

3, easy to subscribe. Users can easily read.

These two features are available on Weibo and micro-credit public platforms. There are more than 500 million users, micro-blogs and micro-letters public number, can let people show their all-round, and only need a "concern" behavior, produced a subscription. This is also the two largest media platform. In particular, the public platform with micro-trust, so that information more point-to-point accurate transmission, accelerated the development of the media.

Back to the problem before, is micro-bo and micro-letter, so that a person can easily let those who appreciate their own existence, this is the establishment of channels. Twitter, Facebook, and similar channels. The same is true of previous blogging platforms.

Why doesn't blogging come from the media?

Many people are not optimistic about the media. Because the blog has developed for more than 10 years, the end is just that. The current media people, and blogging is the same, changed a form, so since the media will not be long.

This is a very good proposition, blog is from the media, Diary is the same every day. Diary for hundreds of years, and will not appear in the media, because there is no channel to build, Internet blog has been written for more than 10 years, there are some initial bo, but since the media still did not make any headway.

The reason, or the previous media channels three features are not fully satisfied:

Blog site users are not large enough. The previous largest Sina blog users, that is, tens of millions of. Earlier blogs in China, not to mention.

Blogging can be a full display of their own, this satisfaction.

Blogs are very inconvenient to subscribe to. To view a person's blog, you need to find a URL and then look at it. Do not mention RSS, for most people, RSS is too technical.

Some people ask: if the blog directly to the mobile phone to the end, will there be a lot of love? I think so. If a person likes to see Han Cold article, every time Han cold write the article directly to him, he certainly likes. Just want to do a good product user experience, not only easy to read, but also easy to subscribe, do it will be similar to the public number of micro-letter.

Today's micro-blogging microblogging platform for the existence of insufficient, have been solved, thus creating the development of the media.

People who have previously insisted on blogging or journaling must have a good influence now if they are allowed to do so from the media. Of course, since the media there are other forms, including voice, video, and so on, since the media requirements from the media people, at least have characteristics.

Profit model from the media

Almost everyone who knows the media is asking this question. A thing wants to develop for a long time, must have good enough profit model, or say, only the profit can be long. The same is true of media.

At present, we have learned that from the media people are mainly two kinds of profit:

Advertising, or soft text. Like Ghost Foot Seven since the media ads once a day sold 78,000.

Membership fee. Members of the thinking of the Luo, who had received 1.7 million a day.

In fact, I think that doing well from the media people, do not need to consider the profit model, because there are too many models can be profitable.

Last time he met Huang Taigi Pancake, he said he had recently organized a speech the history of the aliens, tickets received more than 300,000; a private board from the media, one student to receive a hundred thousand of, a person from the media book, royalties a year also has a hundred thousand of; some media people do business consulting, a yearly income of millions of; A media person who is a headhunter, earns hundreds of thousands of a year, and since the media have attended some meetings, the fee is tens of thousands of to a hundred thousand of.

Do you understand? The real cool from the media people, never lack of profit model. And since the media people's profit model is different, otherwise how to call it from the media?

On the media, there are several themes, since the media form, enterprises and brands from the media, from the media trends, and so on, if these topics are written out, some too academic, I do not want the article too academic, had to write slowly later.