From the media will die? The final outlet of the product or the media

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Compared with traditional media, as a new media, since the media has the speed, status, age, attitude, personality, which also let the media have a value. PR people like to get in touch with the media, and often some new ideas come out of the minds of the media, this is different from traditional media, the media is representative of the attitude of a media organization, or comments are very official, or will be collected in the way, so you can see that the traditional media published articles tend to become the convergence of the public opinion.

This paper mainly discusses the basic status of media and the development of media.

The characteristics of media industry

The media, represented by opinion leaders, has led to the transformation of the entire circle of columnists, this determines that a considerable number of people may live on the fee, and in recent years, the demand for public relations has increased, there are a lot of manuscript demand, the internal public relations and even cooperation of the signing company can not complete so many manuscripts of the task, Foreign manuscripts become the first choice, and the effect is better. Therefore, since the media has formed an industry, the upstream of the industry is from the media, midstream is a public relations company, downstream is the vast number of enterprises. Of course, there is also from the media and platform cooperation, upstream unchanged, the role of the middle and lower reaches of the platform to undertake the outline.

It can be understood that since the value of the media is generally not self-fulfilling, the value includes two aspects, one is the profit from the media, the second is from the media reputation, which need to rely on the media industry in the other two aspects to achieve, so that, "since the media will die," the argument is self-defeating. And all since the media will not die, with the diversified development of the media, electronic publications are more and more, the original author of the copyright awareness will gradually improve, the issue of copyright is sure to face. Those who do not have the characteristics of competitiveness, or the self-made content is too little by reprint editorial content from the media, will inevitably die quietly part.

How the media is from the media at this stage

Although people are shouting from the media, in terms of performance, obviously since the media is only a form, since the media to put more channels of articles, access to the threshold is lower, and since the media's industry is also a mixed quality, these aspects determine the bottom line from the media content. When it comes to this point, perhaps insiders will think of that sentence "The evils of public relations", the public relations are not evil here, write the article is independent, dare not in the temptation of money to manuscripts said no, this depends on the professional quality of the media. In addition, in the topic, if your article can bring help to readers, even with a few keywords also may not, magazine publications are supported by advertising to operate, if your article is really not a mess of water.

Since the media even if only individuals, there are still media attributes, since claiming to be from the media, it will be responsible for readers and fans, after all, is to establish a brand, rather than to your fans do marketing, is not it? The popular word in the circle is called "from the media to learn to speak human words", this sentence is not to scold from the media people are not people, It's just a reminder that the media should consider their readers in all directions, that is, you write to make the reader understand, to be helpful.

On the other hand, to do since the media rely on the Internet, but also need to use the Internet thinking to operate, the fan effect is the most important. In the same way, media people also have to consider the audience, the public or the small, regardless of the direction of development, do not forget that the reader and fans are the root, to kiss the people, more to try fans like to see things, can write some practical help readers things, is the best, even if the soul of chicken soup, of course, this chicken soup must be your own pot, It's not a random copy.

Future self-media should be product and branding

Insiders believe that since the future development of the media should be product or branding, the meaning of the product is to enrich your media content to different groups can get the content of this level, corresponding to the form of media, can be text, can also be audio and video or other rich media; Branding is to make your media can let people in a short time to remember, you can through the event or other ways to achieve, in fact, this is a product operation of a model, branding is to increase product value of a strategy, since the media branding for the benefit of the media people is self-evident.

The industry is exploring the media products: one is to consider the more diverse forms of presentation, in addition to the text, to help attract more people; the second is to consider whether the text can be more interesting and network will be more in line with the vast number of users of the fragmentation of time entertainment. Yes, the mobile internet age, reading has been entertaining, with the development of new media technology, the form of reading more and more user-friendly, and soon perhaps you can play the way to read an article.

In the form of exploring new media, some people will put forward such a concept, the development of scientific and technological means of the new text carrier is not a new media, such as paper books upgraded to paper books, such as a similar point to read a computer such as early education reading products are not considered new media. Here does not discuss the new and old media forms, these new books also provide a thought for the media, the content of the reading should be diversified, not only use words, so say, should be able to understand it.

In addition, the media to consider the focus is whether to maximize the attraction of more people, if your team and resources decide that you do not reach the public, then small, do a partial door, only for some people with special interests to do, each hobby is a point, select a few good points to do, should be able to do more smoothly. At the same time, the future from the media should also be a team and channel, a person can not complete a large number of original content production, the production of content does not pass a certain platform to go a certain channel, only by individuals is difficult to promote.

From Media and PR

Many of the previous descriptions, more than once mentioned PR, in fact, from the media and public relations there is a slightly awkward relationship, although the media are tired of public relations, PR manuscripts is currently the main mode of profit from the media. In addition, it can also be resolved, because the current profit model from the media is still in exploration, not all since the media has a successful way of profit, so relatively easy to earn some money to become the first choice.

To think carefully, from the media and public relations should be a kind of interdependent state, and the development of public relations will follow the pace of the development of the Times, today from the media peak will be with the media, tomorrow from the demise of the media will naturally work with other forms of media cooperation, at least at this stage of the

From this point of view, the development of the media should also be with the times, rather than stick to their own three-acre, in the daily code word thousands of of repeated labor waiting to be abandoned.

From the analysis above, you can see that there will be two deviations from the media development: more since the media because of money and row, this will make the boundaries of the media will be more and more low, so that the end of the line, as long as the money, what dare to hair, which has not been much different from the previous navy, Then the situation of the micro-Broad v Lok Ma is likely to repeat itself; another stage is grounded in principle from the media will be good development, or in the content of the conquest of the audience, or in the form of attracting viewers, after getting better will become a new generation of media stars.

About since the media, chat here today, my micro-letter is Mcjave, welcome to add, to discuss the topic.