From the optimization of coffee machine industry station-analysis of the role of anchor text in SEO and precautions

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When it comes to anchor text optimization It's not a fresh optimization technique anymore, for each webmaster has been a commonplace thing, but for a website optimization of its anchor text optimization can be said to be essential, whether it is within the site within the page optimization or chain links to the construction optimization. In the author is engaged in SEO is often in some webmaster groups with many webmaster on the anchor text optimization for exchange of ideas, in this exchange process, learned that some novice in doing anchor text optimization can be said to be in random optimization, from their communication that they do not know, Anchor text optimization for a website real role, More do not know in the construction of anchor text to pay attention to what matters, this is caused by their random optimization of the most fundamental factor, said here may be some stationmaster will ask, its random optimization performance in which aspects? The author also consulted several sites, summed up the general performance in these aspects: 1. In the station inside the page anchor text optimization appears too many times, the author found that some site content of less than 300 words, the anchor text has 8-10. 2. The same keyword appears in the same article as an anchor text hyperlink. 3. The new station site in the early days to do inside the page anchor text optimization too much. For the above mentioned, I think that to do the anchor text optimization to know the anchor text on the role of SEO and attention, the following author on the current optimization of the sale of coffee machine site as an example to discuss the anchor text in the role of SEO and notice matters.

The role of anchor text optimization in SEO

When it comes to the role of anchor text optimization in SEO, the author first to say what is anchor text-the so-called anchor text is to optimize the keyword plus its related pages hyperlinks. Then the anchor text in SEO exactly what role? The author points to the following points to talk about.

1. The construction of anchor text is beneficial to the user's experience. Through the construction of anchor text is more conducive to user experience, increase the stickiness of the site to reduce the entire site's bounce rate and the user's view of PV. For example: When you want to buy coffee machine users through the search engine into a sales of coffee machine website, in the Web site industry news Browsing, and this article has made a coffee machine anchor text directly linked to the product page, At this point, users can directly click on the anchor text link into the product page to select the coffee machine needed, without the need for users to return to the navigation and then click the Product column so cumbersome.

2. Anchor text optimization to enhance the index of the site. Anchor text construction optimization can be more conducive to the promotion of a site collection, because spiders crawling through the link and crawl, crawl, and then to the process of indexing. And we all know that spiders can't crawl, include all pages of the site, at this time can be through the site inside the page anchor text construction to guide the spider Crawl before crawling before the page < note: The anchor text hyperlink to be related to this keyword to be more beneficial to the user experience > For example: The author in an article labeled "Coffee machine rental company which is good" in the article appeared a "Fully automatic coffee machine" and the author can be the word as Anchor text optimization and hyperlinks to the "Automatic coffee Machine" related to the page "which can include: Automatic coffee machine product page, content pages, channel pages, etc. 》。

3. Anchor text can enhance the keyword and the weight of the site, ranking. We all know that the search engine to determine whether a good quality site to see how many links to the nature of the site, and the site's internal links to optimize the construction of the same role on this point, while the internal Link building optimization is also its own controllable than the external link is not controllable, Therefore, the construction of the site internal anchor text to its point of the page and the weight of the page where the keyword has increased so that the keyword ranking.

Considerations on construction of two anchor texts

For the construction of anchor text the above content of the author to make a clear exposition, but the real anchor text in the optimization of the construction of some things to pay attention to, attention to these items may be unexpected optimization effect. Instead of doing random anchor text optimization. What are the specific considerations? The author also points to share the following points.

1. Anchor text construction to be accurate. When you do a keyword anchor text, you should first consider its competition, look at the word optimization difficulty in the end how much, I have no confidence in the word to do the home page, if the competition is too big to consider other less competitive words, so that more use of optimization, easier to do the home page, but also enhance confidence. such as: I gifted about the sale of coffee machine station, if you want to optimize the word "coffee machine" not to say that we all know how difficult it is, under such circumstances, we can choose words that are not very competitive, such as: "Home coffee Machine" "Automatic Coffee Machine" "semi-automatic coffee machine" and so on to do as anchor word construction.

2. The construction of anchor text should have certain regularity. In the author's opinion now many newly built websites, in its content construction began to do a lot of anchor word construction optimization, in fact, the risk of doing so is very large, it is likely to be the search engine that the excessive optimization and be punished. So I suggest you for a new station in the early optimization, as little as possible to do the anchor text, "The best in the first one months do not do anchor text, you need to optimize the keyword bold can be, but appropriate."

3. The position where the anchor text appears. When the construction of the anchor text, in the same article in the same key words, there is no need to do the anchor text, this does not have any effect, just need to be in the article first occurrence of the keyword to do on the anchor text construction can be. such as: The author wrote a "Coffee machine" article, in the article appeared "Coffee machine" This keyword has a total of 8 times, in the construction of its anchor text optimization, do not need to be the occurrence of this 8 words to do anchor text, as long as the first appearance of "Coffee machine" the word to do anchor text on it, At the same time the location should be more natural, do not deliberately fixed keywords to a certain location.

4. The number of times the anchor text appears. Anchor text should appear several times better in an article? I think this can be based on the number of words in this article, if an article tens of thousands of words, you do the last 8-10 anchor text may not be enough. However, it is generally recommended that less than 5 anchor text be made in an article. Note: These 5 refers to the different keywords, and the author in the construction of anchor text up to 3.

Anchor text of the construction of the role of SEO and its attention, the author simply elaborated on the above content, hoping to give some of the novice webmaster Help. Each write at the end of the time do not forget to give the vast number of webmaster to take some blessings, wish: Still single webmaster friends after today is not single.

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