From the overall DNF subway packaging industry to see online games marketing

In recent years, with the continuous growth of the game industry, subway advertising has long been the patent of the public FMCG. From "through the female", "Athena" to the theme train ... more and more game big brother began to test the water subway advertising marketing. But how its effect, perhaps more like the big guys entertain.

However, recently appeared in Futian Metro Station, "Metro and Warriors" (DNF) subway ads, but with vivid product interpretation, has attracted the attention of players, industries and even the general public.

Large-scale ads truly restore the underground city

June 10, Shenzhen Futian metro station ushered in "new students." Into the subway access, came to Arad mainland. Moving on, you will find that the mainland of Arad has gradually been shrouded in darkness - gloomy skies and dilapidated buildings ... towns and cities disappear one after another, and an unprecedented "destruction" is being staged. Until entering the subway hall, a new world appeared in front of us.

This is DNF's wonderful visual blockbuster staged in the subway. Through the overall packaging of the subway, DNF, with the theme of welcome, town, destruction and freshmen, fully demonstrated the shocking scene from the destruction to the new life of the Arad mainland in the game. It not only enabled the pedestrians to visit the scene, but also the entire subway station Version of the underground city.

This suspense combined with shocking visual content has attracted a large number of pedestrians linger. DNF experience the process of destruction of freshmen, as if everyone also experienced the process of transformation of life.

Marketing Innovation Driven by Big Ideas

As a king of horizontal version of online games, DNF in the country's largest "three-dimensional" integrated interchange station - Futian subway station into such a generous, what is the intention? The answer is obviously not just "product promotion" that simple.

It is understood that this subway ads DNF for its newer version of "Innovation Century" made under the line warm-up activities. "Innovation century" can be described as the largest version of the history of DNF updates, game content and copy of the re-done almost after the product was destroyed and then freshman, showing the determination of the king DNF.

DNF has a very wide range of influence among young people and has become an important way for young people to enjoy leisure and entertainment. Since DNF itself relies on dungeons, the mass transit, the subway, is the only underground communication channel in all advertising media. Therefore, the choice of subway to show the underground city, is undoubtedly the perfect blend of products, audience and media.

Differing from other subway advertisements, DNF rejects the presentation of scattered points in terms of creative content. Instead, DNF transmits the DNF from self-destruction to new life in a progressive manner. In addition to its great visual impact and artistic expression, this approach can directly impact the user's psychology, mobilize the public's attention and emotions, and avoid the shortcomings of scattered advertisements that are easily overlooked by the rapid pace of pedestrians. Finally, A powerful annotation of The New King of Kings.

Through this subway advertising and marketing, DNF dungeon depth mass level, so that everyone has their hearts in an underground city. In addition, DNF's interpretation of "Innovation Century" and its brand concept has also stimulated the era of online games industry moving from simple and crude into fine marketing, both in terms of medium choice and creative design.