From the point of view of Keywords website optimization should not be optimized excessive

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Obviously, the key word today is not the keywords in the META tag, but the keyword in a broad sense. Usually the user in search engine input any word of the search can be regarded as the key words, and webmaster do site rely on search engines, is through a variety of keywords so that users from search engines to their own site, to achieve the purpose of the site. It can be said that the key to a site is self-evident, so it is necessary to make some optimization of the Web page in terms of keywords.

The first is the more obvious place, is in the site's head, that is, the performance of the keywords in HTML. In general, the title tag must appear the most important keywords, now search engine on the title of high degree of attention (especially Baidu), so in the title of important key words are necessary, of course, pay attention not to stack, Headings such as Seo-seo-seo-seo-seo are undesirable. Usually the title inside to have 2-3 key words, and the most important keywords to put in the front, if you also added to the title of their own website name, please put it in the title of the last side, do not occupy the beginning of the golden position, that is the weight of the waste. The description part (description) is also more important now, Baidu quite attaches importance to, so please in the description of the same keyword, and added by the main keyword to extend the keyword, the same should pay attention not to be obvious in the description of the stack of keywords.

Secondly, the arrangement of the keywords in the actual content of the Web page. It's impossible to avoid the keyword in any article, an article mainly discusses the content, after refining is the title of the article, so the title of the article is best to appear in the main keyword, and the title of the article to be labeled with H1, because the H1 tag in the body of the page is the highest weight. In addition, can be in the text several times the keyword, at the same time in bold way to emphasize, preferably in the beginning and end of the text, the search engine for the beginning and end of the more heavy.

Again, mention the keyword appears in the URL. This is not common now, but some attentive friends can certainly notice, in search for certain keywords, Baidu shows the search results, some Web page URL contains this keyword! The relevant implementation to design the scope of the program, here is unknown. Keywords appear in the URL, you can be sure that the search engine will think that the keyword and the URL to point to the page more relevant, the ranking will help, but this help, to tell the truth, very small, so we absolutely do not need to pursue in the URL in the keyword. At least Baidu and Google don't have much interest in this stuff. In fact, this situation is relatively useful to the user experience, because the user can directly from the URL to determine the main content of the page.

Finally, it's a cliché question, the density of the keywords. It is generally accepted that the keyword density should be 3%-8%, generally 5% or so is more appropriate, low can not reflect the focus of the Web page, high will be the search engine k off. But now the search engine on the keyword density has been seen relatively weak, many rankings are very much in front of the site, its keyword density is very very low, and even the text did not appear in the keyword, and some site keyword density of up to 20%, nor was the search engine penalty (such generally are high weight of the big stations), So for the keyword density mastery does not need to be too harsh, as long as the key to ensure the distribution of the more natural, in the important place of the keyword can be.

Can do the above, then the key words in the basic will not have problems, of course, the actual need to pay attention to the place may be far more than these, the specific needs of everyone to practice. In addition, the need to mention is that when you put all the key words are done in place, you may have touched the optimization of the line Oh, so this degree of certainty, or to rely on their own a lot of pondering. This article by http://www.moban86.com original, in A5 starting, reprint please keep this information.