From the product manager's point of view bikini car wash: What can entrepreneurs learn from it?

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I dark Horse: Beijing bikini beauty washing car, although the relevant departments to stop, but it does give the car wash shop has brought a prosperous. Admittedly, the bikini beauty Car wash is a cool product design, then from the product manager's point of view, which is worth the start-up companies to learn?

These two days, one of the most wonderful discussion object is a small product: Bikini beauty wash car. Even became a phenomenon-level topic.

Review this case: Beijing Chaoyang District Cool car town, a car maintenance center launched a new service, beauty wearing a bikini for car owners wash cars, not waxing, not care, a charge of 880 yuan, for high-end customers. Each car wash may last approximately one hours, so the number of cars cleaned is no more than 3 a day, taking into account the physical strength of two models. Two models are students who are sophomore. Two models are not at any time in the conservation centre. Customer appointment, the store will do a good location, equipment arrangements, and then inform the model to come over.

It is said that the weekday business is hot, it seems that users quite approved. Bikini Beauty said she thought the job was interesting. But some people feel a bit nasty, a lawyer said the relevant departments can call a halt. Because of the impact, the car maintenance center has stopped the bikini beauty Car wash service.

From the product manager's point of view, bikini beauty car washing is a cool product design, it is worth the pioneering company to learn from:

1, bikini beauty car washing is essentially a flow of products, is able to bring the company and products brand flow and customer flow. Now, because the Internet to spread information channels completely flat, a company must design their own flow products. For example, the Millet mobile power supply, 10,000 Ma 69 yuan, the power is basically not to make money, but it is a flow of products, in other words, it is like a bikini wash car can attract users.

2, this bikini beauty wash the car is very painful point. I often say that finding pain is the basis of all innovation, for high-end car users, they need more than car wash, but more forced products and services. The bikini wash is actually a suggestion from the user. According to the Car Conservation Center introduced, once a customer to the shop, if it is beautiful to wash the car, so the shop came up with the idea of the beauty of the car wash to wear a bikini.

In fact, the bikini is very tall, and also is not in the street washing car, why some people will feel nasty.

3. To my surprise, a traditional enterprise has an iterative thinking. Under the pressure of public opinion, the car washing company has stopped the bikini beauty car wash business, the future of the business will not be involved in bikinis and other factors. However, there may be a period of training to introduce new high-end private custom services, such as "beauty foil" and other projects. I am very optimistic about this car maintenance center, have known DAO friends, you can recommend.

The important thing is, do you have your own bikini-shaped product?