From the product perspective as SEO promotion staff you qualified?

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First of all, I would like to raise a question, there are a few SEO personnel to promote the site and the company's internal product sales links together? So I believe there are many webmaster confused, not touch the mind, the editor in detail to this issue.

How did this question come about? This and the World Collection Network I personally experience a great relationship, I engaged in the collection industry for ten years, and then realized that the network marketing is very powerful, began to open shop online. Online shop is inseparable from the promotion of SEO, so the World Collection network began to learn SEO knowledge. In the promotion process I realized this truth, that is, SEO promotion staff must be very understanding of the company's products and sales.

Engaged in SEO personnel only pay attention to the industry's own professional knowledge of learning research, almost no one to understand the situation inside the company, so what is the disadvantage? If a company's SEO personnel are not aware of the company's internal conditions and processes, will not consider the needs of customers, in the promotion process is only mechanical operation, Blind promotion of keywords, so there is no advantage to say.

The following examples illustrate. RMB Collection is a highly professional industry, if the contents of the collection do not understand, the general SEO is difficult to promote the holding of the collection to explain clearly, only the blind promotion of existing keywords, do not know the needs of the industry customers. Take the word "third set of RMB", which is known by ordinary people as an example:

It can be seen that it is difficult to find a specific collection, if replaced by the "third set of RMB large set" to see the specific items appear:

So if the SEO staff do not understand the specific situation of the product, is not sure how to promote is effective. If you know on the deep level, "the third set of RMB large set of 26", "the third set of RMB large set of 27" more specific collection is undoubtedly better.

Remove the Product keyword promotion, sales should also be combined with SEO, only a very understanding of product sales will know what kind of products are the most common customers, it should focus on the promotion of what kind of products, any industry has hot and unsalable products, give a simple example to illustrate such as apparel industry, Women are the most popular, and women's 20 to 40 of the age level is the most sales, children's wear and clothing for the elderly is small sales, so as a garment manufacturer should know the emphasis on the production of what kind of clothing. For highly professional industry if the SEO personnel do not understand the product situation, it is not known to promote what keyword. RMB holding industry everyone is very unfamiliar, if I do not have more than 10 years of collection sales experience, how to go to the system to find products, do optimization, if to a collection of people do not know how to do SEO promotion, it is no doubt the road of suicide.

Therefore, SEO promotion personnel should be combined with the company, SOE promotion should be combined with the understanding of users, this is a qualified SEO personnel, will be more user-friendly service to customers. This article from the World Collection Network http://www.txsc100.com original, starting A5, reproduced please indicate the source and link.