From the rapid sowing ups and downs to look at product first and grassroots original sin

"4700 meters, it's closer to heaven." "On the 2014-year Spring Festival, Wang celebrated the arrival of horse with a dangerous way of skydiving," he said. The move makes the friends around you worry, but they also understand that Wang has always been an independent, stubborn and with some idealistic complex people.

From 2001 south to Shenzhen began, Wang has been starting a business for 13 years, may be the result of its character, causing the fast-sowing in the past April this encounter the biggest crisis on the road to development.

Fast-seeding in recent years, even if faced with the fierce competition from Baidu's Baidu audio and video, the product still all the way to cover the country 300 million of users, but Wang long-term burden or not solve the problem is, because the fast-sowing business model is difficult to clear and pirated pornography, Has been plagued by the video industry's moral condemnation and the risk from policy regulations.

Wang, a computer-obsessed product, tried to justify his high hopes by "doing nothing but technology, not content", and launched a bad-news-reporting system in 2012 to block objectionable content sources.

But it is clearly a more important issue than the legal grey zone in Wang's mind how to grow and survive. In fact, more than just Wang and fast-sowing, this phenomenon has occurred in many of the internet from the wild age of entrepreneurs and large companies.

The supremacy of technology and the original sin of the grassroots

"The technology madman makes the product how many points the root sin, the fast seeding is no exception." Wang said, "The cruelty of the Internet industry to do this line all know, fast sowing from 2007 several people to now more than 500 employees, all the way too hard." Wang described the start-up period as a "jungle phase", putting more effort into product development.

With the recent two years of national attention to copyright protection and the strengthening of pornography action, parasitic on the fast-sowing of a large number of small and medium-sized websites suspected of the reality of sexual piracy difficult to change, eventually let Wang had to make a decision to turn off the QVOD server for transformation.

"The law of the jungle has changed, and the fast seeding must survive under the rules." "The Wang, who was busy reassuring staff and new product planning, recently told Tencent Technology," fast seeding can be developed to today is originated from the development of the video industry, in the case of a genuine trend of irreversible, fast seeding only in accordance with the rules of the premise of continuing new technological innovation, can live long. ”

Wang's idea of a complete transformation of the fast-sowing model appeared in 2013, but after the decision was finally made, Wang's heart was full of disappointment. "Some of them are miserable and the children they raise are ended up in their own hands." ”

From a purely technical point of view, Wang Xinyigan that there is no fault in the fast seeding. "The fast seeding is not born for piracy, but it is untimely," Wang said, "My ideal is to be able to make adobe in China." ”

Two startups, two missed IDG

Wang's first talent for technical products was 2001 years. Just graduated a year, from Hunan 20-year-old He resigned from a joint venture in China Telecom deputy general manager of the position, to accept friends investment in Shenzhen to create a point stone software, the development of Peer-to-peer music playback technology.

The Wang of learning computer software is an unusual obsession with technology, but the knowledge of capital is far less than today's it and internet entrepreneurs. Point Stone once and IDG investment wiped past, "at that time Wang and other people in IDG, for me such a young, they began a little skeptical." Wang recalls. But after winning a 3 million investment commitment from IDG, he later refused to accept and lost more resources in the ensuing development.

In addition to technology, at that time Wang to the company management, business model and so do not understand, entrepreneurial team can burst into a variety of new ideas, but because of limited energy in the womb. After several toss, three years after the point of stone collapse, Wang's first venture to failure.

Point stone failure on the Wang psychological impact is very large, it's hard to invest in a new venture, but before talking about investing in the grand founder Chen, put forward to let him to the grand research and development TV box, "I did not think so much to go, then Shanda is China's largest internet company, I also want to see how people do." Wang admits that there is no concept in the box before the Grand party.

Sheng Box products specifically set up a new department of SOD, members have like Wang from the IT software industry, but also from the large consumer goods industry to switch to, two different industries thinking of conflict. Chen and Wang want to add all the elements of gaming, video, music, and so on in the box, to complete all the needs of the user's home entertainment, and people from the consumer electronics industry think that users prefer products that focus on a particular feature, such as Microsoft's Xbox and Sony's PS2.

Wang gradually recognized the latter, but Chen overpass still adhere to the former, in the Grand box to "all-inclusive" image of the market after less than half a year, the SARFT blocked, declared failure. Wang that the model and pricing of this product have no user approval.

After the failure of the box, the SOD department declared dissolved, Wang did not continue to stay in grand but chose to start again. "I don't like the feeling. Why do I have to let people decide my life and death? Wang recalls. Obviously, this attitude has also continued to be stubborn and persistent in the fast-sowing development road.

2007, the fast-seeding company was established, Wang back to the old line, launched a fast-seeding player. Wang thought of the past contact with IDG, hope to find IDG investment, but IDG had already invested in the Storm audio and video, and the storm at that time market share than fast sowing, so IDG proposed to let the Storm capital acquisition fast sowing, this proposal was Wang again rejected.

After missing IDG again, the fast-seeding received Zhou and Zeng Liqing's angel investment. According to people close to Wang, investors Lin Jiaxi The fast sowing and Wang introduced to Zhou, its product manager temperament gained Zhou Trust, Zhou even described him as the Grand best product manager. Over the past few years, Qihoo 360 's 360 browsers have also cooperated with the fast-seeding.

At that time, the user of the fast-seeding client is already nearly million, the Zeng Liqing from Tencent also chose the investment Wang, and later invited the Zhu Dahinlai of Tencent as the CEO. October 2010, the fast-seeding got the its fund 4 million dollars a round of investment. Since then, the fast seeding has entered a more rapid growth stage.

Games and boxes: Fast sowing Nirvana bets?

In the view of many analysts, the success of the fast-seeding model is due to win the support and favor of the majority of small and medium stations, that is, to minimize server and bandwidth costs, and to allow users to log in to the movie station to easily and smoothly watch those with links or seeds in the form of film and television

Fast seeding Qvod Streaming media VOD system developed based on Peer-to-peer technology by the fast-seeding server software and the fast-seeding web player, the fast-seeding server software can make the movie station webmaster easily release and manage its film and television resources. A fast-seeding web player can be embedded in any page that supports a fast-seeding control. And the advertising rights belong entirely to the movie station.

And with the announcement on April 17 of a full transition to the business, shutting down QVOD servers, stopping video-on-demand and downloading based on fast-broadcast technology, means Wang will also have to start his third venture.

Although the rapid broadcasting claims that the next year to invest 100 million yuan for the construction of genuine content, investment of 30 million yuan to support domestic micro-film innovation, but in the content of this area, the rapid start late, there is not enough capital operation.

Game Business and box hardware development prospects, or will determine whether Wang can repeat verycd shutdown after the founder Huang Yimeng the experience of the game again success story.

Previously, the game agent, including the fast gaming platform, the income share of the transportation has accounted for the general revenue of the fast-seeding. And the box complex he, in the rapid seeding, he set up a multi-screen business department, focus on box development.

At this year's IDF 2014 Information Technology Summit, Wang focused on the rapid launch of a new box product "fast sowing small side." The fast-seeding application of Intel's Widi technology to the fast-seeding small side.

"Cock silk can give up treatment, but can not give up the ideal." "In last year's fast-sowing small side living room computer conference, Wang said. Last November, the fast-sowing small party officially in the Beijing-East initial sales, the first batch of 30,000 sales 4 hours sold out, a predetermined amount of more than 1.72 million units.

The fast-seeding license partner is the future TV. "We thought it was too simple to be restrained and just want to do what we're good at," he said. After several lessons, we are aware that in the domestic environment, if the box is to be controlled, accept the rules. "Obviously, after experiencing the ups and downs of the rapid sowing, Wang also gradually learned to change, but in the current market competition in the Red Sea, box products or games can let the fast-sowing nirvana still exist many variables."