From the red to the trough: the roller coaster game of Internet products

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A takeover rumor has put American start-up color back into the public eye, and Apple is rumoured to be buying the hit's photo-sharing app, followed by media reports that Apple is only buying color's research and development team.

Whether the news is true or not, color scenery is no longer an indisputable fact. From the red to the trough, color has become an excellent example of the fall of Internet products.

An Internet or mobile Internet product as if an entertainment star, may one night big purple red, also may silently in the public. From big to big fall, Internet products like playing roller coaster games, look at home and abroad, such stories abound, far have happy net, nearly have light blog, sign in, private social and so on, red too fast, the basic fall also quickly.

The early color of Fame

It is necessary to review the story of color. Color famous very early, early to the product has not been online has been known, in 2011, the venture company color announced a total of 41 million U.S. dollars from Sequoia Capital, Bain Capital and Silicon Valley Bank investment, suddenly attracted domestic and foreign to create a circle of eyes, and when its products have not been online.

Color is like a teenage star, who has not yet produced his work, has won an award. Too early to be famous is a bad thing, the spotlight has brought the first batch of users, but also attracted a lot of questioning. The end result is that the color of immature products in the end can not be expected to detonate the wave of innovation, but much criticism and questioning, and then gradually forgotten.

It was not until this year's negative news about color that it was recalled: CEO long vacations, closures and the news of acquisitions, product transformation is not optimistic ...

Not to mention similar "push graph" imitate color of domestic application, basically become cannon fodder.

A shot and red "You draw me guess"

Social Games "You draw Me Guess" (drawsomething) once hot streets, especially in March this year, Omgpop was Zynga 180 million U.S. dollars after the acquisition, large and small media and a lot of people in the industry have written an analysis of the article.

But Hormon, "You draw me guess" day active users since the acquisition of 14.6 million has plummeted to May 10 million, now only 1.9 million. Zynga, in the third quarter, has recorded a loss of $85 million trillion to $95 million trillion in asset losses, and this embarrassing situation has forced Zynga to admit that omgpop the deal is expensive.

Users have a lot of reasons for the sharp drop, analysis called "You draw I guess" is not a sustainable use of the game to motivate users, from a point of excitement to the next exciting point is not a good guide, a fresh feeling, forgotten fate is inevitable.

A private social network that can't be played.

Private socializing is the concept of path. SNS people too much, information too noisy? Try a small circle of 50 people!

Path-promoting coterie sharing and excellent interface design have attracted a large number of followers, and domestic similar applications have sprung up: drip, beauty, footprints, time flow. Poor Chinese apprentices, even the real "red", have dimmed.

The number of users in the path, published in August this year, is 3 million, and it can be imagined that fewer Chinese apprentices are users. To their death, these Chinese apprentices have been criticized by users and insiders for almost indiscriminate copying.

Limited by the concept of private social networking, such applications are difficult to spread widely, at least in the domestic competitive environment, it is difficult to popular.

Not clear about the light blog

Light Blog This concept was hit last year, the domestic several light blog products have been born.

April 7, Dot Network, May 5, grand push him; July 18, Sina Light Blog, August 8, Phoenix fast Bo, August 30, NetEase lofter,7 month 21st, everyone station. For a time, the warlords, each lead coquettish.

By the Tumblr concept, these light blogs were born at the beginning of the domestic attention, but today, how many people still pay attention to them? How many people are using them?

Point Network founder Xu Chang in a recent interview that as of April 2012, Dot dot net registered users about 6 million. According to the public data, at the beginning of June 2011, the online two-month dot-dot network registered users reached 1 million, on average not 11 users per minute growth, and then 5 million months from 1 million users to 6 users, from 5 million users to 6 million users in 4 months. Clearly, user growth is slowing.

At the beginning of the line, Xu Chang had expressed a desire to reach 10 million users by the end of 2011, but the goal now appears to be a small gap.

Other Light blog Current number of users are not known, but the grand push he has begun to try to transform the shopping share, Sina Light blog and micro Bo Tangled much criticized, Phoenix Fast Bo has no longer invested, NetEase Lofter and everyone station also faded out of the public view.

Looking back, what is a light blog? This is a concept that several companies have been trying to explain over time. "Weibo is a newspaper, blog is a book, light blog is a magazine" This sentence seems to understand, but in fact more difficult to understand.

Internet analyst Wei that, light blog This product itself market demand is limited, and light blog biased media nature, point, everyone, netease and other media advantages, and Sina's attention is not on the light blog. He predicts that the current active users of the light blog should be at million levels, and that there will be no big breakthroughs, and eventually a very small number of products.

The lucky product is always similar, the unfortunate product but each has each misfortune. Too angry entertainment stars, either too dirty or too special, or replaced by the new, over gas products, is the same truth.