From the slogan, see through the West

Adidas "No Impossible" PK "Li Ning everything is possible"-from the advertising language, through the Chinese and western see all kinds of advertising language, belong to the http://www.aliyun.com/zixun/aggregation/8041.html "> Sports brand The most opinion and inflammatory." And sports brand is not the most interesting ethically do it, but an up-and-comer Adidas "no Impossible" and Li Ning "Everything is possible" controversy many people think Li Ning has plagiarism suspicion, but Viagra does not agree with this point of view (are not I write, hehe), because 2 words mood, is completely different cultural background product.

Here's a 2-point joke. Adidas "No Impossible" is a very western point of view, Vulgar said: English is from left to right reading method-shaking head: While looking at the head, while the Chinese traditional is up to the next reading Method-nod Yes: Look at the identity, not to overthrow you. So Europeans like to say NO, we see the original film, No,no Sound does not feel in the ear. Challenge the Authority constantly, challenge the status quo is the Western values. And Chinese culture always advocated by default predecessors, we must learn humility, nod, so can not say "no" can only mean to say: "All good, all possible, no one offended-so everything is possible, everything is harmonious." It says negative, now talk about his good. The philosophy of WTO is different, which reflects the different ways of thinking in China and the west. "Everything is Possible" is the first Chinese philosophy, "everything" embodies the Confucian integrity: I have principles, position. I welcome you, I accept you. But I am principled. But "possible" these three words also turn the point out of the Chinese Taoist thought respect nature, pay attention to the way of tolerance, I want to respect it, I do not have to contend with it, there can be released to ease the place. Taoist thought respects nature and can conform to nature. "Everything" "may" originally is contradictory, but in the aesthetics is also softness, the whole sentence embodies the Zen of the complexity of the great wisdom of simplicity.

Chinese Han nationality is a contradictory and tolerant cultural body. Liao and Jin Yuan Mongqing have not been able to change the Han culture, but by the Lao Zhuang and Confucius to the incorporation. The Western style "no impossible" is a double negative sentence, absolutely affirmed. There is no room for compromise, and you and I cannot see the smooth path of anything Oriental can talk about. "No impossible" is very real, very western, very norms, pay attention to justice right and wrong, like Hamlet's "survival or death" is so absolute. But also easy to break, talk about collapse. Li Ning says his favorite thing to do is to go back to the zero movement. Therefore, one is the Chinese national sports brand, one is the Western sports brand. In particular, Adidas is German, the German brain is absolutely square, we have experienced the German in Europe, do not allow a trace of mistakes. And the Chinese people's brain is absolutely round, do not have to say more, a word: softness. Our time is still very vulgar, we just eat enough to start talking about culture, we are repeating predecessors played, "China's history is the Donkey pull mill, a circle of reincarnation."