From the Soso preview function to look at the station optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

At present, in addition to Baidu, most search engines have a preview function, including Google, Sogou, Youdao, Soso and so on. Unlike snapshots, a snapshot is an archive of a Web page on a search engine server to enable users to view the page's textual content in a snapshot while the page is not open, and preview the page content in advance without leaving the search results page of the search engine.

Different search engine preview function is slightly different, the most obvious is Google, Google preview work show is a screenshot of the page, of course, there are other details, interested can go to see for themselves. and domestic Soso, Sogou and Youdao search engine preview function is basically consistent, are showing the core content of the page, and not like snapshots to show all the content.

This article "from the Soso preview function to see the station optimization" as the title, because the author believes that the domestic search engine preview function to do the best to count the Soso. Under the recent hot topic of "Mother's Day delivery of water, as an example, using Soso to search for the word, search results on the first page using the preview function to see that nearly 90% of the preview results are basically only 2 parts of the content, one is breadcrumbs navigation, the second is the content of the text. Of course part of the preview results contain other content, it is obvious that the search engine thought that the content is also more important.

For the homepage, the preview of the section page contains more content, this is because for the home page and column pages such specific navigation meaning page, most of the links and information is useful to users, so the preview results include these content.

What does the preview feature tell me?

1, preview features for the user experience, then the preview results included in the content is the search engine that users want to see the content, you can understand that these content is given a higher weight.

2, for the content of the Site page, product page, the most important part is the content of the body and the specific product information introduction.

3, search engine know what the content of the page is important, which content is relatively less important, such as head navigation, page end copyright information. Here is important and unimportant refers to the weight distribution, such as head navigation is a site essential part, but the search engine to the head of the link allocation of the lower weight.

So what do we do?

1, the core of website optimization should be put on the content construction, good content will be favored by users, search engine favor.

2, for specific content pages and product pages, the content of the body (product introduction) is the highest weight of the place, then in the content of the body to do a good job in the site link, but to pay attention to the relevance and user experience, this can refer to Baidu Encyclopedia practice.

3, although the relevant list, the hottest list and other content pages of the list module was assigned a lower weight, but from the user experience point of view, to show users the most relevant content, the most popular content for the retention of users is also beneficial. And when the Site page reaches level 100,000, the weight of the link export of these list modules will also be very scary.

This article by http://www.hbbdf.net/Original, reprint please indicate the source.