From the street was registered to see the trademark rights, entrepreneurs Please guard your "treasures"

Source: Internet
Author: User
Keywords Mo Lei Feng net
Tags .net about cannon about cannon artifact business business is classic development different

Do not know where to see a word, used to describe the trademark and domain name for a business is the importance of a classic: "We want to protect our eyes like the protection of our trademarks, like the protection of trademarks as the protection of our domain name." An enterprise, especially Internet Enterprise, trademark and domain name is the life gate of its development, which is directly related to the survival of enterprises.

Ready to log in at the end of the year, the surprise IPO mark "about Cannon Artifact" Mo, in this key time node, the key category of trademarks were first registered, the fate of the total love tease people, this impact on the IPO is conceivable.

Couch on the side of people do not let others snore sleep. But Beijing's couch of science and technology side, tolerate others snore sleep for two years to wake up. Media reports said that the Beijing intellectual Property Court has accepted a common trademark infringement case, the defendant is Beijing Mo Technology Co., Ltd., the defendant reason is because of its infringement of the plaintiff registered 45 category "11312563" number of the "Mo" trademark. Public information shows that the trademark by the Hangzhou Sharp Software Co., Ltd. application, the application date is August 6, 2012, the exclusive right period of January 7, 2014 to January 6, 2024, the applicable goods/Services list includes 4502 social companionship, 4505 dating service/marriage introduction/planning and arranging wedding services , 4503 clothing rental and so on. According to the information of the Trademark Bureau website, Beijing Mo Technology Co., Ltd. has registered more than 60 trademarks, covering science and technology applications, geography and other areas, involving the 9th category can download software, category 35th ads, 38th type of information transmission, but does not involve 45 categories of trademarks. Among them, the earliest registration of a trademark time of September 8, 2011, and the MO online IO s version of the time in August. A company from Hangzhou in 2012 in the 45th category involving matchmaking, dating aliases registered "Mo Mo" trademark. 2012, it is the time of the stranger. Although there are many companies from all over the "Mo Mo" in various categories, but the 45th category of this key category by others, for Beijing Mo, is obviously a regrettable mistake.

Internet enterprises in the trademark stumbling is not a stranger. The original well-known female health app Grapefruit, has been renamed as the United States pomelo. The reason is that "grapefruit" the trademark ownership of another person. In the wrong West Pomelo natural mute eat coptis, oneself brew bitter fruit oneself swallow. In the silent use of grapefruit name and the next frame related products, quickly played upgraded to "Grapefruit" new app.

There are also the same as the end of the drop of people to take a taxi. Drop a taxi and tick a taxi with a different word. The early drop of a taxi and quick taxi between the subsidy war is raging in full swing, drop a taxi's trademark hidden danger has been highlighted. When the tick-tock taxi once launched, on the fire all over, or even set off a taxi industry to revolutionize the innovation. followed by, tick-tock taxi face the trademark infringement lawsuit case. The owner of the trademark issued a claim for compensation of 88 million of the conditions, the case is still in trial.

Enterprises suffering from trademark troubles, in addition to domestic enterprises, there are many foreign countries in the trademark of the ditch capsized in the example, such as the ipad, Tesla and so on.

A series of trademark disputes over mobile internet companies is also a wake-up call for future entrepreneurs. It can be said that the cause of trademark infringement is complex, both historical root and realistic basis, both subjective consciousness and objective factors, it is an economic phenomenon, but also a cultural phenomenon.

Before's master Hore. The trademark dispute that has occurred is undoubtedly regrettable, and then how the founders can avoid repeating the mistakes of predecessors, this is the most important. Make mistakes is not terrible, terrible is a mistake again wrong, know wrong not to change. One idea in the military is that the best defense is offense. In the trademark protection is also very similar.

With the development of economy, the improvement of humane quality, popularization of popularizing knowledge and the transparency of the dispute cases, most of the enterprise's legal knowledge, especially the trademark maintenance consciousness, has obviously improved. And, many foreign enterprises through the domestic search for agents or distributors to enter the market in China, some domestic distributors are often eager to expand publicity, without the authorization of foreign manufacturers, wantonly use their registered trademarks, this is often foreign manufacturers seize the handle and Sue trademark infringement, suffered losses.

However, the existing intellectual property law system and the regulatory system in China are not very complete. Trademarks, patents and copyrights belong to different intellectual property categories, respectively, by the trademark law, the patent law, the copyright law, under the different laws and regulations, according to their respective registration system and system to register, register or record the intellectual property in this category. The lack of effective cohesion, necessary complementarity and timely relief of various laws and regulations, which is a hidden danger in the conflict of rights, also provides some space for the infringement of outlaws.

In intellectual property management, China's existing intellectual Property Management department set up registration and management in one, the competent departments in addition to their respective laws and regulations on their areas of jurisdiction registration, but also responsible for day-to-day management work. The existing laws and regulations and the status of registration system determine the drawbacks and deficiencies of the management system.

The best way for enterprises to maintain trademarks is to:

First, enterprises should be trademark protection as a brand strategy, as soon as possible to review the integrity of trademark registration procedures, whether the trademark to the continuation of the extension. In the enterprise development to a certain scale, the need to apply for international registration as soon as possible.

Second, pay attention to the accumulation of corporate trademarks of the basic information to assess the value of trademarks. The value and popularity of trademarks are closely related to the geographical range of product sales. In addition, advertising publicity is also an important part of the promotion of brand awareness. Therefore, the enterprise product sales, advertising contract costs and other aspects of information and data is to verify a brand well-known degree of important basic information, in the declaration of well-known trademarks and well-known trademarks and possible trademark infringement litigation, have important significance.

Third, declare the famous trademarks of provinces and cities as soon as possible, and prepare for the declaration of well-known trademarks. Trademark rights are protected by the scope of legal protection and the strength of the brand and the visibility of a greater relationship. The more well-known trademarks, the wider the scope of protection, the greater the intensity of protection.

Lastly, we should take legal measures to solve the trademark infringement. If a tort is not eliminated in time, the infringement trademark may become the legal trademark coexisting with the original trademark in the long-term use, this is very troublesome to the trademark person. If the existing tort is not eliminated as soon as possible, it may bring more infringers to imitate.

The logo looks simple, but its protection is a system is a process, is a project, but also an industry, many enterprises because of a trademark and the development of many enterprises because of the trademark and sink, I hope that trademarks do not become "injury", the Mo people can learn from it, as I often told many entrepreneurs a small story, A goldsmith shop if the gold and jewels in the counter were sold, a thief entered after the theft or robbery, the shopkeeper must alarm even the death phase, but now many entrepreneurs themselves in the hands of trademarks and other intellectual property rights, in fact, such as gold and jewelry generally, but when someone violated your trademark, infringement of your intellectual property, but a lot is blind, If you do not cherish the intellectual property in your hands, how to protect him, and who will help you protect him. Entrepreneurs please guard your "treasures", one day he said you bring dope return, intellectual property, do not forget beginner, if you cherish, she will not be negative.

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