From the success of Luo's thinking to the creative breakup look: From the media people "where the road"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

(Wen/heven) a few days ago, the Internet industry broke out a major news: Luo thought the creative split, Rough and Shenyin parted. For me, this super Luo powder, not be shocked. Luo thought is known as the Internet's first knowledge community, VC Circle on its valuation limit has reached 100 million, in a short span of time to grow into a over member of the community, enough to ponder, why it developed so quickly? And at the most glorious time to break up, what does this explain? "Where is the road from the media man"? Please allow Heven to make bold guesses.

Why is Luo's thinking so brilliant? First of all, Heven think that Luo's thinking captures the "freedom", it can touch most of the young people's ideological trend: free and move, not miss hot spot also caught everyone very concerned about thinking; I think it's kind of like the ancient story-teller, and Rough not put a booth in the teahouse, But said on the internet, both save the time, also let everyone have time, want to listen to listen to, freedom, but also have a platform to explore the things you are interested in, realize the Union of interest, this is the logical thinking of "free Man's free association."

Secondly, Heven felt the insistence of Luo fat, every morning 60 seconds recording, is every morning 6 points 25 or so, the key is to adhere to is a year, this is the current impetuous Internet rare, and even no stick, as far as I know, at present alone this family, this is called the innovation of the persistence (new term OH), This is also confirmed by the slogan of the thinking of Rom "Die knock himself, happy everyone." Shenyin once said that the product needs this kind of insistence of the dead knock attitude, yes, they did it, also succeeded, ruthlessly knock down their own, greatly pleased us, so we all glued it, but also the birth of ' Raleigh '.

Heven felt that the most important thing is the emotional resonance with the majority of netizens. I have read almost all the videos I have heard and listened to, as well as the articles. And there are many before I know, in fact, it is because some understanding to attract me, it from different angles to analyze, often give people a bright feeling, as Liu's thoughts on the Luo thought: "Luo thought" is a very interesting program. We usually obtain information and knowledge from various aspects, but how to absorb nutrients after acquisition? What's the benefit? The book of thought is often a refreshing angle to inspire you. You may not all agree with it, but it's an open mind, and new ideas are sure to help us.

Offline interaction and benefit sharing is one of the essential factors in the success of Luo's thinking. Offline interaction and benefit-sharing is the main embodiment of the thought of the king of the King meal activities, Overlord meal, that is, eat not money, who do not want to ah, but also with like-minded friends chat, who do not want ah? As I know, there are Shanghai, Guangzhou, Nanjing, Wuhan, Chengdu, Changsha and other fields, especially the unexpected surprise of Luo Fat Airborne, Sensational imagine, this word-of-mouth effect is not simple advertising can compare, than online advertising to more real, more convincing, which let me have to admire the thinking of this simple, atmosphere, luxurious propaganda way!

So why "break up" when it's so hot? Different ideas or spoils? I think that Luo fat content creative and shenyin marketing creativity is particularly prominent, combine the advantage is particularly obvious, can be said to be now the leader of the media, and the two cooperation is just a perfect match, their "break Up", Heven think is the idea, like Zhang Yimou and weiping break up, and see @ Lo Zhenyu: "At that time Weiping and Zhang Yimou split, still think Zhang Yimou why not say a word." It was only then that the craftsmen spoke with skill. The rest is a drag. Zhang Yi. --------See the movie "Return" Feeling "

So where is the "road" from the media people? Since the media people is what we call Celebrity Big V, all say from the media age, but I think this is really not a free era, and not everyone can play from the media era, because to play from the media, must be rooted in the public, That is, the famous American Silicon Valley it columnist Dangilmer The grassroots news, from the public, for the public.

From the media person "where is the road"? I summed up the nine words "walk in, look ahead, show yourself".

To go in: to come into the masses, to be rooted in the masses, with the vast number of netizens standing in an environment, so as to deeply understand what the public needs, with everyone to resonate; look ahead: With the vast number of netizens stand in the same environment is far from enough, to learn to ponder, in the understanding of the Internet information, we from the media also need to grasp the direction, Predicting the future of the Internet, timely release of the latest Internet information, so that they occupy the front of the favorable position; show yourself: show oneself is in the environment of the Internet to light their own with other media is different, plainly is to attract netizens, like the thought of rom 60 seconds every morning recording, overlord meal and so on, None of them show their own differences!

(Author: Heven reprint Please indicate reproduced from: http://blog.sina.com.cn/s/blog_13263a2140101k3vw.html)