From the thermometer to the user pain point

Lead: In fact, the so-called user experience, not so complicated, as long as you find the user a little bit earlier than the opponent's pain points, and then quickly get rid of a little bit, it would be enough.

Today we start with a small thermometer.

One night last week, I just attended a small O2O salon. A big guy stopped me and said very sincerely: "Quick knife, I am an entrepreneur and I am mainly doing business with women and children. I Some doubts, I want to talk to you.

Actually, I was thinking that if it was not for my support, I would surely shout: "Now all abducting women and children can be called entrepreneurs!"

Well, back to the topic, that big guy was very distressed to speak out his confusion. He and his friends turned out to do business with intelligent hardware, and chose the direction of intelligent thermometer, the main woman and children. And now he said he was prepared to go for a crowdfunding time, but suddenly he found that there have been many similar types of products on the market. Coupled with the fact that the money is also spent almost, he does not know whether he should stick to it.

As a layman expert, I puzzled and asked, "Why is a woman a target user?" He began to talk to me for a long and very fluent passage, and he could see that he had spoken many times and focused on expressing Women need to measure their body temperature during pregnancy to figure out the best pregnancy date.

This is the user needs? Must be! But not all the needs of users need to meet. The idea I gave was to fine-tune a certain user community rather than take it easy. Discard the female users at this stage, the main attack children.

For children, parents, the need for thermometers is to allow children to cling to the faithful action, so is not to add a strap to change the shape can play a role? For children, the cold thermometer may not have any good, but If you can add fun factors, such as filling time can have cartoon sounds, such as modeling can be made like giraffes and the like animal image ...

That day, I gave a very low example in the salon, a few years ago just graduated when a few good brothers partnership under a two-story Internet cafes. Before the package, the two are the same as the Internet zone without distinction. After the package, a room on the second floor put a few beds, transformed into a lounge for the night. Another room is transformed into a VIP room, usually locked the door, the main reception is: under the age of 18 street boy. (We only talk about user pain points today, do not talk about social responsibility ...)

The biggest feature of this VIP package is an iron ladder outside the window ... ... because for under-18-year-old street boy, their pain point is that the Internet is not caught Mom and Dad. For Internet cafes, minors can not be found by public security and other departments. Therefore, an iron ladder to meet the demand, the product has, coupled with reliable services, such as the first floor of the network to understand the super VIP VIP parents look like, then promptly notice Canada plus window escape, the user needs to meet.

Last week, many people were milked the release of the screen of the TV. I just feel the crazy rice noodles, walk away from the men and women from time to time have come forward to ask me "your badge to sell it?" Or not around with two friends, I am sure no good news put the badge a sale , Tune away.

Lei Jun came to power, each said a word, in exchange for the scream of rice under the stage. I came behind several foreign rice noodles, hungry, actually secretly ate the donkey meat burned !! Too people hair pointing !!! That fragrance I almost stomach cramps.

So in the audience's screams, Lei Jun introduced a variety of new products, a variety of hard to pronounce the technical parameters and standards, from the backlight module to the TV kernel to the 4K screen, some of which are really attractive technology ... but The only time I applauded was a small feature called "Looking for a Remote Control."

For me, the television screen is large, good color, fast response is an advantage, but not a must-have secret. But in an era when the remote control is getting smaller, pressing a button on the TV, no matter where the remote control sounds in any corner, is undoubtedly the biggest blessing of the modern. This is the pain point.

And I would stubbornly think that can pay attention to such details and user experience products, definitely higher than the industry average. Hammer cell phones and ROM a lot of people Tucao, Tucao most of them are aimed at Lao Luo this publicity people, but how many people really brush the hammer ROM? Even on the small calculator logo on the screen, have shown a small Small "1024". As long as people are hard-working products, are worthy of respect.

In the film "Minority Report," the fallen traffickers say that "in a blind world, the eyelids are enough to be kings."

In fact, the so-called user experience, not so complicated, as long as the pain points found earlier than the opponent, a little bit faster to solve it is enough.