From the top ten popular websites to look at user needs: compare shopping, Community electric dealers occupy the main position

Looking back on the past 2011, China's internet industry has been roaring along and there have been many innovative new websites. Small set in this through the network User Behavior Monitoring tool--iusertracker provides the data, will each big website monthly effective visit quantity, the month effective visit total time and the month compound growth rate and so on direct data as the main index of this research, for the Netizen selected 2011 China Internet hottest Ten websites.

1. Main selection basis

This selection is based on the data mainly from the network User Behavior Monitoring tool iusertracker monitoring data, the main evaluation indicators are "total effective monthly use time", "Monthly coverage Number" and "monthly visits" and so on. Small series in total selected the 2011 Total effective browsing time of the highest 500 sites, covering the field covers E-commerce, classification information, community dating, online video.

In order to investigate the development and growth of the selected websites in the 2011, small series also collected from October 2010 to October 2011 of the major sites "monthly total effective browsing time" of the monthly compound growth rate, as the main indicator of the evaluation, combined with "monthly average growth rate", "Monthly coverage number" and other data to select the most authoritative 2011 Ten most popular websites.

2. List of top ten popular websites in China in 2011

According to the small series of consultation on the 2011 major sites of the user data analysis found that, with online video as the representative of the old site is still maintained a rapid growth posture, and group buying as the representative of the newer Web site growth momentum is equally strong, while the comparison of shopping, community electric dealers as the representative of the new sharp site is showing a burst of growth momentum. In addition, news portals, search engines, online games and other traditional Web sites have become a high degree of attention to users of the site.

Small series analysis that, from the current selection of the top ten popular websites, mainly divided into the following categories:

The first category, the comparison shopping, the Community electric business type website pulls the top. 2011, the comparison shopping website one Amoy NET overall presents the explosive growth situation, the monthly compound growth rate achieves 44.7%, far is higher than other websites. Amoy Network based on shopping search for consumers to create a perfect comparison shopping platform, along with the online shopping in the consumer groups of the gradual popularization, a Amoy network of the emergence of a great incentive for users to search shopping and comparison shopping needs. At the same time, the Community's representative website Beauty said in 2011, the same performance eye-catching, to 20.3% of the compound growth ranked second in the list. Beauty said that the community to attract users, in the user's social sharing to create shopping guide opportunities, this innovative way of operation of the electric business attracted a large number of users attention.

The second category, video sites remain strong growth posture, online games, search engines and news portals list. Video site in 2011, the performance is still remarkable, in the top ten popular sites, the music Network and Archie Arts respectively 17.9% and 10.3% of the monthly composite growth rate of fifth and tenth. With the rapid development of the network video industry, the channel for users to access video entertainment resources is gradually moving from the traditional TV media to the Internet, which attracts more film and television productions to focus on the Internet channel. In addition, online games, search engines and news portals and other traditional types of sites, the Pacific Game network, bright nets and Sogou respectively 19.5%, 14.5% and 13.8% of the monthly composite growth rate of the third, seventh and eighth, showing a good growth momentum.

The third group, the first half of the site to perform well, the recent two-month growth has slightly dropped. In 2011 years, the group purchase site still outstanding performance, in the top ten popular sites occupy three seats, but in the last two months, the overall growth of the industry site has come down in varying degrees. Small series analysis that the growth rate of Web site indicators fell back to the industry as a whole business situation. First, the group buying industry has experienced a high-speed development period, is gradually entering a smooth development period, consumer enthusiasm for group buying is also gradually return to rationality; second, the group purchase enterprise homogeneity phenomenon obvious, lead to consumer group purchase fatigue, user stickiness reduced; third, the overall industry competition is intense, the capital invests more, Enterprise profitability is tested, the industry will accelerate into the shuffle stage. Therefore, the small series of consultation that innovation is the fundamental development of Internet enterprises, the promotion of consumer experience is the key to retain users and expand users.