From the user point of view Baidu talk about user experience - fear and trust

The recent period of time, the IT industry, the three giants have a total of three headlines, the first is Apple in the domestic release Ipad set off fanatical Apple fans the climax of the purchase, and the second is Microsoft released Internet-Explorer9 installed XP netizens very Help, the third is our theme today, Baidu speak public test, google can tell you Baidu talk about how fire now, but there are many netizens friends that is very tangled.

Began to prepare from a professional point of view Baidu talk about user experience, but there are two concerns in this one, one is totally not involved in any of this product a job, it is difficult to tell all-you-can, the second is from Professional point of view may be very boring, "Let us look at the design book," the title of this book gave me inspiration, perhaps from the user's point of view Baidu talk about it this product user's own experience clearly, Below I try to combine the emotional design of the principle of using ① Baidu talk about the whole process of experience.

First, the eyes tell the brain: Baidu say it should not bad (instinct level)

Baidu talk about user experience - Baidu talk home

Baidu talk about user experience - user information

Open ttbaidu.com, a straightforward login page, in addition to user login left innovative recommendations to the home page on the left, this is undoubtedly a good strategy to improve user stickiness, though The top of the test phase above the guy and beauties are almost all employees of Baidu. Login into the user interface, on behalf of Baidu's red and blue bar navigation links are well separated from the main, the main still using the traditional way around the bar, if you have used the experience of microblogging, then not a little eat The power of milk is already familiar with Baidu talk about it, we can see Baidu is very wise at this point.

Overall speaking, let's talk about the overall style of the characteristics of Baidu's technical schools, not as much as Tencent, Sina microblogging sense of design and fancy, put more energy on the user's convenience and convenience. The details seem to feel a bit rough, more background, the overall style of unity, as well as button processing is always a little bit worse, even in Maxthon browser point "immediately concerned" pop-up button off the phenomenon of dislocation. Visual things are always comparative, if Baidu talk about it, Tencent microblogging, Sina microblogging interface put together, no one can see which of the live to do more detail, this is not to say which is more beautiful , But look at the details of the attitude.

Second, the mouse hand tells the brain: Well, use it up (behavior level)

As mentioned in the above point, let's talk in many ways have adopted the familiar layout of the majority of users, functional buttons arranged properly, the user can quickly get started using the process, fully embodies the process design and user Baidu Use level of expertise. Baidu has made major innovations in functionality, joined the exchange of mobile phone features, which are not done before other Weibo; notification feature set is a different color design, a simple button that can prompt and The day all the attention, forward, reply recorded in the case, on the lower right corner so that users can always pay attention to their own situation, it should be said that no less thought.

To enumerate the two major functions that need to be considered in the course of using, not to judge whether they are good or not.

Baidu talk about user experience - user information can not be modified and search capabilities

The first is the search function: to speak of the use of real-name system, the search is used at the same time the exact match and fuzzy match in two ways, when you want to search for "Robin Li," the time may now be three cases: 1) Enter "Robin Li "You succeeded; 2) Enter" Li Yan "You failed, the system told you that I am sorry, did not find any related users; 3) Enter" Lee "You do not know what to do, all the surnames are out.

The second is the modification of personal information, for example, the name and phone number can not be modified, your real name can change the phone can change, but in Baidu is powerless; no cancellation function, once registered your personal information will be permanently By Baidu's database, the key privacy information will be inside the system; change the password to pop up a new window this problem.

Third, the heart tells the brain: Well, with a very refreshing but there is a guarantee? (Reflection level)

After some use, you may think that this product is really good in all aspects. The quick communication and the convenience of use may make some people reach a climax. At this time, speaking of a positive impression. However, we know that if one or two functions make people uncomfortable, the impression may be greatly reduced. Everyone knows the whole manual reviewing method. When the user uploads an avatar picture, sometimes the staff will constantly ask you to re-upload a real Photos, and the photo is truly true, this result is to allow users crazy, so you look too handsome or too cool, then suggest ugly photos directly until the staff satisfied.

For example, the following figure generally, you look so handsome is almost what chances of passing certification.

Baidu talk about user experience - manual review of user avatars

The crux of the problem is that we're going back to talking about the "real name" of innovative behavior. The user account needs to be bound to a cell phone number and need to register an ID number. This is a pattern never seen before. IT companies have done so no users have such a strict requirement of the experience when weibo, then there will be the most important user experience: the level of reflection lost the direction, simply put is the user do not know how to do?

First of all, this feature is very confusing to exchange mobile phones, if in reality are friends each other's mobile phones will stay, but people do not know the network to exchange mobile phones you are willing to do, you are worried about midnight will be someone playing Cell phone called you up pee? It is easy to give users a sense of fear when it comes to the personal privacy of an ID number, because everybody who knows the important number of an ID card in China understands that if your fear has the upper hand, then it will not To register users and fled farther; if you try to trust, you can also be entangled with uneasy emotions, for fear that one day the system was black all the information obtained by a third party. There is no obvious commitment, did not create a reliable environment, did not give enough user confidence, it is Baidu talk about it in this product do not place in place.

I'm using Baidu talk about the biggest user experience is: with restless psychology, try to trust, and then enjoy it.

① Note: instinct level, behavior level, level of reflection is Donald A. A. Norman in the "emotional design" in a book.

Source: http://www.dandy.co/application/t-baidu-com-user-experience/