From the web to the online Entertainment era peak dialogue

The tenth session of the ChinaJoy Games exhibition in Shanghai, yesterday a "from the net to the network Entertainment era peak dialogue", attracted the grand game producer, the Beidou Studio general Manager Shujian, the beginning of the Chinese network deputy general manager, founder of one of Loli, the beginning of the Chinese net platinum writer red Blood, Qingdao US-day network technology chief producer and Vice President Wang Xiaoxu and 91wan platform Vice President Zhou Dongjian and other industry people to exchange.

In recent years, take the grand literature as an example, its network novel adaptation works frequently, from the entity publication to the film and television, the game animation adaptation and so on have received the good market feedback. According to statistics, the 2011 Grand Literature Total sold copyright works 651, its works "Dou Breaking the Sky", "Star Change" and "Beast blood boiling" and so on, especially by the game company's welcome. Loli, deputy general manager of Chinese network, said, "Effective use of the original rich world Outlook and story system, not only the embodiment of products, but also in the search for a subculture, so that players will not only see the game as an entertainment product, but a cultural participation, which for the game's life cycle and value has a huge supporting role. "And the success of the adaptation of the works also stimulated the Web authors to constantly find new points to structure a wonderful virtual world."

But this "adaptation" is not a random, can be reproduced at will. "Although the rich fiction background can greatly enrich the game's worldview, but the network novel adaptation game, is not the original copy, but the selected novel the most characteristic, the most exciting highlights part of the adaptation, this is to see the game company planning personnel's vision, if can accurately grasp the novel to attract the audience point, The adaptation of the game will certainly be doubled. "Qingdao US-day Network technology Vice President Wang Xiaoxu said. Shanda game producer, the Beidou Studio general Manager Shujian Summary, "the success of the adaptation at least three conditions, a unique vision, can find a novel can be" adapted "sex; two rich experience, can from the novel to suck the essence, to find the" game "of the bright spot, three development of the strength, can perfect reproduce" classic ". Only such "adaptation" Can make network literature can truly become the support point of the life cycle of the online games. Nan