From the Yongcheng information port to see the development of the first track of the local classification info station

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This issue we interviewed is the webmaster of the Yongcheng port. This interview, Yongcheng Port webmaster to share their own some of the operation of local portal site strategy, as well as he went through some detours, encountered some difficulties, summed up some of the experience, hoping to give other owners to take some advice.

Moderator: Before the interview, I would like to make a statement to all the local portals webmaster, that is, our site Webmaster interview column, not only for the use of our KINGCMS local portal program, our purpose is only to build an open, shared platform, series webmaster Wisdom, Gathering the industry elite ideas for the main theme of the interview column, I hope you webmaster more support, but also very grateful to support our webmaster, have your support, we will thrive. Yongcheng information Port stationmaster Hello, first please introduce you and the website story, as well as the website present situation how?

Yongcheng Port: First of all, I am very happy to communicate with KINGCMS members of the operation of the website, but also very grateful, kingcms give me this opportunity to share with you the opportunity to exchange. After graduating from university in 06, back to the local to do a teacher, but also and some alumni have done a simple Web page, because the professional is not the network, do the website is also a hobby, back to the local, with the development of the network, ready to create a real service for the people of a website, mainly information-oriented, In addition, we want to spread our local information and news, so that people better understand the local size. So by June 2007, Yongcheng Port was officially launched. I remember that there was also a local Yongcheng port, but not active, the other is the government network, so I think local to do the local portal site or more potential. Oh, I was the reason why the site name is also called Yongcheng Port, is the feeling that they will not do a long time, the truth is so, when our station online less than three months, they do not do.

Site at present, we are confident that our site has been in our Yongcheng well-known high, but also become a real life information portal, others want to release information, our site is the preferred, because after several years of doing the station to get their approval.

Moderator: I have seriously looked at your website, more attention to details, you said before you have done some simple Web pages, then I would like to ask a few details of the site design is your own design planning it?

Yongcheng Information Port: Well, the site is my own design, because I am not a professional, I also by reference to other people's website, on the basis of others, and then according to our Yongcheng the characteristics of the city, and then do some processing. I pay more attention to the details, because the site is designed to be based on the needs of the public, do the local station mainly depends on the user's recognition, others recognize you, they will come again, otherwise come once will not come, so I made some decisions are mainly user experience. Build stations, not according to their own ideas, to have a purpose, you do the station want to let who look, see your station, want to let the first time to your site people know what is doing, whether to meet the needs of users, local stations must be practical. There is also the position of the interaction in the obvious place, such as our station after others sent messages, can show them. There is a point, is to have humanity, the site is not only an information platform, but also a spiritual sustenance, so I set up a "Wishing Wall" section on the site, because many netizens like to pray, to their hearts a sustenance.

Moderator: When you design a website, do you have a survey of the needs of local people?

Yongcheng Port: Well, there have been investigations. Mainly from two aspects, the first is through my family and friends, at that time the network has not been popular, the internet is not very good foundation, so the simpler the better; the second is through QQ group, through users to let them experience, bad, and then change, no need to delete.

Moderator: Stand on the user to consider the design of the site in order to make a very high user experience site. The current site in the local visibility is very good, how do you do it?

Yongcheng Port: The first is adhere to, we all know to do the threshold of the station is not high, anyone can do, but start does not necessarily have the effect, some people do the early stage is to make money, and I am a hobby, there is no plan to profit early ideas, some sites do today, tomorrow do not do, then do, and no one believed, and we have been insisting that They believe us, they will automatically publicize our website; second, with credibility, some DM ads and our cooperation with each other to promote also played a certain effect, and I also think that there is no credibility, others will not cooperate with you.

Moderator: What has been done to promote the site since its construction?

Yongcheng Port: Mainly some online and offline promotion. Online words, is to do friendship links Ah, improve the content of the website, these need to adhere to, adhere to the results, not overnight things. Of course I think the main thing is content, no good content is useless.

At that time we worked with a newspaper is like this, they play our site on the board, we give them publicity on the site, this is the case. This method worked well with the newspaper.

In addition, last year, we engage in local dating activities similar to the non-prudential activities, we are cooperative network media. It was the promoter of the activity who first found me, in fact, I have always had such an idea, is to do offline activities, we are in the site of the obvious advertising campaign, of course, as the organizer of the event, the United merchants, so that they funded, on the website registration, we cooperated two, the second period on the profit, But the promoters of the activities do not give us a little benefit, but also occupy most of our site ads, we have three cooperation after the cancellation of cooperation. This activity in the long run is advantageous to the website, but initially did not have the big effect, because we already had the popularity, but this activity did not have the popularity, certainly after we canceled the cooperation, they looked for other network, but finally failed. Through this experience, I summed up, really want to cooperate with others, must have a contract.

We have other activities, but are relatively small, because at present I do not have so much time to organize, many friends together to gather dinner, the general number of users to participate in 20, netizens or quite positive. I plan to have a big event around the Gregorian calendar year, but I'm not thinking of a good topic yet.

And business cooperation, we on the website to give them a small advertisement, they on their promotional page to play the logo of our website, mutual benefit and win each other.

This year, we opened a studio, produced a lot of business cards and promotional pages, ready to send out, we are the publicity for the store to send, because some businessmen to our station know not too much.

Moderator: You can see in the planning and implementation of this piece you have a lot of thoughts. Home page Business Advertising is quite a lot, these ads are charged? What is the specific charge? How about the CTR?

Yongcheng Port: Most of the charges, but also a small part of the free, but free, at present we are conditional. For example, they need to provide users with points to exchange cash. It means: For example, I am a member, I have some points on the website, and then I can use these points to go to those businesses to spend. In order to gather popularity, we opened the Yongcheng community this year, mainly the points on the Forum, 100 social currency exchange for one Yuan Yuan. The advertisements for those charges are collected monthly or weekly. Click rate also counted, is about 30 PV one day, of course, we advertise to the merchant also said in advance, your advertising does not necessarily bring you how much consumption, but to improve your visibility. In addition to the picture ads, we also do information on the top, will be appropriate to charge some fees.

Moderator: As far as I know, you opened a forum in 07, why is it closed? How do you plan to run the forum next?

Yongcheng: Well, yes, 07 will be open through the forum, but for the personal strength and technology again shut. At present, we have a very strong local forum, so the next major is to put forward the forum's popularity, although difficult, but still continue to grope. That is why the need for free businesses to provide users with points to exchange cash. In order to be popular, now talk about five or six businesses, we Yongcheng on the port to advertise them without charge, but members of the social currency to where they can spend. In this way, I think we can attract a lot of local netizens. Oh, of course, now the plan is still in the initial development, this activity has just begun, but also signed some businesses.

Moderator: Good idea! I saw a cartoon on the website, can I talk about it?

Yongcheng Port: This is a failure of cooperation, do not want to talk about, and a company to cooperate with a joint ICBC, we Yongcheng the advertising agent to them, but they are not ideal in the process of operation, they did not pull ads, and we can not receive ads, our contract is two ads per month, But they're taking the lowest ad, which means nothing, and now we're basically not cooperating. But we're not giving up, we're going to get a discount card, but immature will not be easy to do this, because we have done some local site in recent years, but did not put the user and business coordination, have failed, can say that the market let these people do bad, we continue to promote the site next step, when the household name, Credibility can be followed up to do.

Moderator: Ready to fight. Our interview is nearing the end, please give the new webmaster some suggestions.

Yongcheng Harbor: The suggestion is not, I say some personal opinion. To tell the truth, how to do not have the right network networks, do the site is too tired, not like the previous threshold low, now record and so on. If you insist on doing the station, do not hold the idea of making money, earnestly adhere to, do the site content, the new area in the first time released. Others recognize your station, will do spread, wildfire. Last but not least, when working with others, you must maximize your interests so that they will value your site.

Moderator: Thank you very much for your advice and sharing, I learned a lot, and people to cooperate, it is best to sign a contract, to maximize their interests, I wish your website better. If you are interested can go to Baidu search Yongcheng port.

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