Recently, and some soft writing master friends in communication, Liu found a fatal point, is in the soft text with no link problem. Because I am doing SEO, I generally write the soft text will certainly bring their own links, in other sites can be brought when the band, not with the band, of course, I think, write soft text is not easy, to point copyright source why not? I also believe that a lot of SEO friends, will be in the soft text to add their own links, Because this is a common problem of SEO, but also an important link to optimize the site. But after communicating with them Liu Yufan again think about this problem, then the soft text in the end with no link good? Today Liu Yufan will simply publish his opinion.
Talk about soft link from the angle of SEO
From the SEO point of view, the link is very important, there is a link to the weight, whether the chain or outside the chain. For SEO, soft text plus link is inevitable phenomenon. Some people in the soft text content Riga link, also someone at the bottom of the soft text added a copyright link, no matter what kind of links, are in order to seo a form, because for SEO if the soft wen can not add links, then the meaning of this soft text is not big, SEO soft text is to rank, is for the weight. Because links play a very important role in search engine optimization, the internet itself is composed of a link network, that is, links built the Internet. So for SEO people, wrote an original soft text is bound to add links. Because add links can increase the chain, but also can bring weight to the site.
On the link of soft text from the angle of marketing
For marketing, if you add a link, it will go the other way. The so-called soft Wen marketing, is a sales or enhance the influence of the main marketing way. Soft text will directly or indirectly include business, contact information to build personal influence, corporate brand reputation, attract new customers. So this kind of soft marketing can be until the guiding role, lured us to notice some brands, take some action to obtain a potential impact on the consumption of knowledge. Educate consumers and promote brands.
Based on the above explanation, then if you add a link in the soft text, then it is inevitable that people will be judged to be ads, and now the response of the user to the ads is very intense, so from the marketing point of view, the soft text can not be added links.
On the link of soft text from the user's point of view
Based on the user's perspective, if there is a link in the soft text will be very objectionable, for users, we should not take everything as a link, we have to consider the user's aesthetic, from the website reading experience, users actually do not want to see the link, just as do not want to see ads. Now the user is very principled, a see the content of a link appears, will immediately conclude that you are advertising, so you will ignore your soft wen, this is fatal. As long as your content is good enough, the original degree is high, after the brand is launched, someone will naturally search your website and your name. So when adding links in the soft text must consider the user's reading psychology!
From the above several points of view, soft text plus no copyright class information, also really because of the environment, soft text positioning is not the same, then the direction is not the same, then you are targeted at the crowd and the site will not be the same, of course, we can not be SEO format, not for links and soft text. As long as we remember, the way a lot of soft paper, the final look you want a kind of what effect just, in short, the beholder, see!
(This article by the integrated Marketing real name Network Marketing team member Liu Yufan original, we can add Network Marketing Communication Group: 220515648, this group is the real name Exchange group. Also can add oneself qq:992483400, welcome everybody to exchange together, study together, common progress.
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