From today, Fab will no longer send regular flash mail notices to members.

Fab CEO Jason Goldberg

Beijing Time July 16 news, the United States creative Flash Site Fab CEO Jason Goldberg announced today in a blog post, from today, Fab will not be sent to members of a single, universal daily flash mail notification, instead of sending personalized recommendation mail. Goldberg

This means that FAB members will henceforth be able to choose to receive mail notifications of specific types of goods they prefer, Goldberg said in the article. Today, all of the fab categories, including home, pets and food, have been customized for mail subscriptions.

Since its inception in 2010, Fab has quickly amassed millions of members through a creative 72-hour flash-shopping model. In the latest round of funding, Fab managed to raise $150 million trillion.

Indeed, Fab co-founder Goldberg and Bradford Sierhame (Bradford shellhammer) have since last year made Fab move away from the Flash-buy model and become a network discount mall that sells exclusive or creative products.

This April, Goldberg and Sierhame announced a series of in-house team-designed "Fab exclusive" (Exclusively FAB) and launched a project called "Design by You" that allows shoppers to customize their products.