From tools to community to women's health management

Women-created menstrual management applications ios/android today confirmed to 36 Krypton that it has completed the 35 million dollar C-round financing. The financing is by the Haina Asia Venture capital (SIG), the Guide and Jingwei Venture Investment and the perilous peak huaxing with investment.

In April 2013, the beginning of the online, grapefruit is a relatively single period records and management tools. By the September, a female community called her circle was launched, hoping to make a social transition. At the beginning of this year's 3.0 version, the Community button was placed in the Home tab Bar Center position, the status of the show.

According to the U.S. Pomelo team revealed that at present they give their product positioning is "girl assistant", the future will gradually fade "menstrual management" concept. In addition to menstrual records and projections, there are pregnancy, pregnancy, childcare and other functions. Grapefruit has a large female database (500 million last November), according to the user in the tool records and community behavior analysis of the user's health, to provide weight loss, beauty, health and other aspects of the recommendations, the development of personalized health tasks.

This January, the grapefruit has just been won by the Jingwei Chong cast, the peak of huaxing with the investment of the 15 million U.S. dollar B-round financing, founder Chen Fangyi and his team with the investment of 5 million U.S. dollars.

In addition to the community part, Pomelo currently covers the following functions:

1, the timeline. For physiological status cues, life advice, and so on, the Community hot posts associated with you can also be reflected on the timeline.

2, physiological records. including the calendar and recording functions, women can simply put the aunt's situation, mood, weight, body temperature, symptoms and other information input into the database. Data supports cloud backup.

3, tips. This is a encyclopedia of all aspects of women.

4. Mission Center. Users can give themselves such as "7 days fast Burn fat exercise" and other process tasks, different tasks corresponding to different life advice.

5. Auxiliary tools. Including the "Reminder" function, physiological status analysis and so on.

What about the user activity of female-specific products? According to the official data, as of January 2014, the United States and pomelo cumulative user size of more than 30 million. By June 2014, the U.S. Pomelo activation user Breakthrough 50 million, daily average of 3.5 million active users.

The potential of the vertical female market has been gradually discovered, the American Pomelo's C-round financing has proved the development trend of this subdivision area. The existing similar products, such as Beautiful said, Mushroom Street, aunt, are male created but deep female favorite app.