From virtual to reality full-time webmaster determined to let the local station become the entity media

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Preface: Hello Everyone, this interview is Huoqiu forum webmaster morning Maple. This interview, the morning maple Webmaster to share the forum to establish and operate some of the actual combat experience, as well as from the forum transition to the portal of some skills, from the virtual to reality, Huoqiu forum to become a real media, hope to be able to give other webmaster to take some advice.

Moderator: Huoqiu BBS webmaster Hello, Welcome to our KINGCMS interview section, first of all, please introduce yourself and the story of the website.

Morning Maple: Hello, everyone calls me morning maple, I am a full-time webmaster, real contact to the website construction this piece should be in 5, 6 years ago, then it will be simple, with the increasing number of webmasters, but also made a lot of fellow human beings, knowledge is also a wide range of sincere love of the network, but also as my career to do. The Huoqiu forum was opened at the end of 2009, when the local portal was seen to be hot, also observed that the local network market is very scarce, the germination of the idea of starting a local forum, when doing local there are 3 local forums, but the operation is not very good, since the Huoqiu forum on line 3 months, in Baidu ranked the first, Google PR for 3.

Moderator: Just 3 months in Baidu ranked first, how do you do it?

Morning Maple: This is accidental, of course, is inevitable, do something with heart, always will do well. Baidu rankings This is SEO-related things, is the door of great knowledge, but its own SEO is not very proficient in the case, only efforts to constantly explore some of the local keywords, and do a good job of the content of the site timely update full. Again a place station keyword is not very hot, use also not much, want to do to go up comparatively still relatively easy, personal experience Summary is to do content and article title of local keyword more.

Moderator: To do keywords, as well as local content, I think these two aspects you should have some good operation ideas and methods for everyone to share under the bar.

Morning Maple: All of our sites in the domestic almost all inseparable from search engines, especially Baidu, if there is no good ranking keyword that is not, of course, the local station is relatively better, offline promotion is the first, because we are not for the network, but the local user community. Huoqiu Forum has been operating for more than 2 years, in the past two years has also been changing, efforts to upgrade, although the current is still a small place to turn the station, but in the local impact is very good. I also often and a lot of stationmaster learn and communicate with each other, they also often ask me how to do, in fact I also have no good method and experience, but personally think, the local station besides line promotion or line promotion. This is a friend asked, that whether a lot of money to promote? This cannot be said to be wrong, but at least half wrong. Everyone around will have some friends, this is your resources, but also the resources of the site, through the relationship between friends to facilitate the integration of surrounding resources for the site. Of course, we do not start the early stage of the content, if the blind promotion or can not keep people, so the early days must enrich the content of the site, and the content should be selected, such as: Local classification information, local marriage, timely news and so on.

Moderator: from which channels are these content obtained, how to choose?

Morning Maple: The content of the access channel actually I use is very stupid method:

1, first local newspaper extracts;

2, the oral information of the surrounding friends;

3, roadside the so-called city psoriasis small classified information advertisement excerpts;

4, at the same time we produced a small self-adhesive website logo, above write "More information please login Huoqiu forum", and then hit the Web site, see the roadside there are small advertising information, and so on, we put a piece in the advertisement. Then the person who sees the advertisement information, also can see our small note, next time perhaps he will take the initiative to the website to look for the information or sends the information. As for how to select good information, in fact, I personally did not select the information, but focused on the selection, such as more local news, local explosion, local rental housing and other classified information.

Moderator: Forum popularity is also very high, so far members have 28390, daily posting volume of nearly 2000, there is no good operating ideas and methods to share with you.

Morning Maple: Good operating ideas in fact, there is nothing, or the previous mention of the use of the resources around can be used to promote offline, for example, people with large flow of shopping malls can go to talk about cooperation, put a poster in their, give them a certain product promotion bit, this is the way; Internet cafes, radio and so on can talk about try. Want to develop remember not to sit at home all day waiting for the site to develop their own, but to run out to promote. Online promotion is only some of the local QQ group, the other is not how to promote the way. Another is the offline gathering activities are also a good way to gather popularity, this effect will be better.

Moderator: What was the basis for the Division of the Forum column? In fact, these sections are not the same as the choice of the plate is currently successful?

Morning Maple: When the original station, forum column is also drift with it, basically all have, the plate is also more, but slowly found that the operation is very difficult, will also create a less popular, the quality of the post is poor, the quality of view and reply are relatively poor, After the conclusion of the team and the local humanistic preferences and so on, then slowly on the plate to increase or decrease the adjustment, leaving the essence of course, is the part of the local market demand, but at present, this aspect we have not done better, also can not be counted as successful, but also continue efforts to improve and improve.

Moderator: If the local website should be based on the place, what do you think is the most important thing?

Morning Maple: How to base I think this is all the webmaster should understand the truth, the content of the king, whether the local station or network station, only the content of the full, updated timely, there are points, then will be based on the content to promote. For the promotion, I think the basic are in these three aspects: 1, online promotion, QQ Group is nothing more than network Tools, 2, offline promotion, I said before the resource integration and activities; 3, the site itself interactive, have the content must have interaction, can timely solve the questions and threads of netizens, like two people chat, to someone to open the topic , to someone to answer the words, otherwise people will not entertain themselves, that also has no meaning, the site also lost stickiness. Of course, this is all the webmaster familiar with the truth, but really can do is not a lot, Huoqiu Forum also strive to do better.

Moderator: Before a webmaster said "as a local site, the foundation of the site in the forum," You do not recognize this is the foundation, and how to treat this foundation?

Morning Maple: This view I personally have 70% of the identity, in addition to the forum, there are news portals. said the forum is the foundation of the local site is not unreasonable, a lot of people like to join the fun, because the forum relative to other forms of the site to have more interaction, not only has the aspect, but also can communicate with each other, more intuitive. For other sites may be news or classification, look at their needs can be closed, there is no excessive communication, viscous enough, the lack of popularity index. I personally like the Forum this tool, so the operation forum is my hobby, is also my profession, now I to the Huoqiu forum like treats the child to take care of carefully, because that is my painstaking effort.

Moderator: The user experience is also the most discussed topic on the local Web site, how do you view the user experience and how to do it?

Morning Maple: User experience is a long-term accumulation of the process, because members continue to increase, the membership of the age groups are not the same, the requirements of the site are not the same, for our county-level city site, the county population a lot of network knowledge is very scarce, so we are as far as possible concise page, simple operation to face members, Let members easier to get started, do a good job of guidance, of course, we will also position themselves in an ordinary member to comment on the site, found that the general user may be operating errors, so as to correct or guide.

Moderator: You are very good at the user's point of view. In the merchant this piece, has settled a lot of Alliance merchant, as well as the discount distribution has made the attempt, chats the merchant this piece.

Morning Maple: This piece of business we have not yet too much involved, may be fully involved this year. Personally think that the first gathering of popular and then involved in the merchant this piece, improve the business awareness, but also improve the value of the site. Then in doing business this piece is the right thing to do, the relatively first to do a lot easier.

Moderator: What is the profit model of the current website?

Morning Maple: The current profit model is also advertising: direct advertising, and the special version of the ads opened. We should have commercial activities in the latter part of the planning, such as discount cards, local businessmen rebate and so on.

Moderator: At present, the website is operated by the company? How many people are there in the team, such as division of labor?

Morning Maple: Well, the company operates, but is also just set up soon, the personnel has not been perfected, currently 4 people, a website technician, an editor, the other two responsible for news editing and marketing business.

Moderator: Where is the greatest pressure from the operation, what is the biggest difficulty?

Morning Maple: The biggest pressure or from the technical aspects, because this is not a technical background, for the technical understanding of not many, generally enough, but for the server and so a deeper technology is difficult to grasp. So this piece has been our heart, also in constant learning, on the other hand, now other sites are on the line, for us is also a shock, although the current relative is the first, but more or less there will be some interference, we have to work hard to maintain the first, but this process is difficult. At present, the development of the Forum has also met the bottleneck, through our management team of many discussions and research, will be in 2012 on the site for comprehensive diagnosis and reform, such as the overall site, small to the style of the site details, large to the server, as well as the operation of the way, etc.

Moderator: I have noticed that the forum and portal are different domain names, why take into account the use of two domain names, the site's ranking and user habits will have an impact?

Morning Maple: We have always been based on the forum, as you see the portal is another domain to do, just to cater to some of the market, diversification, but also to prevent the impact of other portals. But our main focus now is on the forum, all the business is currently based on the forum, may itself contact the forum of Things for a long time, its own more inclined to the operation of the Forum, the portal will be considered slowly after this, but later may be a major integration of the revision, made local main news-type portal. Two domain name on the site's ranking has no impact on the user's experience may have an impact, if there are stationmaster think two at the same time, with a domain name or better. As far as we are concerned, this is still a wait-and-see period, so we have to reform it again this year.

Moderator: What do you think is the difficulty of transforming from forum to classified information portal, and how to turn the forum's popularity into a portal?

Morning Maple: If the forum directly into the classification of information portal, it is extremely difficult, will also cause the loss of flow of sentiment. Personally think that the first or the forum to communicate mainly to classify information embedded in the forum as a channel to carry out as a supplement, and gradually guide members to experience the benefits of classified information, and then slowly to the membership and data integration, interoperability is more important. Of course, this is a number of technical means to achieve, the initial stage of the early owners can be used to replace some of the forum, not the popularity of streaming, the popularity slowly into the track, and then slowly involved in the classification of the portal.

Moderator: Next, let's talk about the planning of activities. How many offline activities have been planned so far, and generally what type?

Morning Maple: Oh, the operation of 2 years, in fact, we do not do a lot of activities, at the end of 09, the year, that is, the operation of the two or three months after the organization of online users meet, but not enough influence, only more than 30 people participate. The following year, there are more than 60 people, and the end of 11 is also regarded as our 2 anniversary bar, held the welcome Spring netizens meeting activities, the number of participants reached more than 100 people. These activities to the online users of the exchange played a very good role, but also the promotion of the Forum has played a good effect. We have not done any public activities, because I think, since to do the public good, hope that more people participate, and so we are strong, we will spontaneously do some activities of the public good, or small vulnerable groups when we do not want to do, because of fear that others say we hype, form more than everything, So 2012 we will slowly grow our group, the real public good in this area of activities.

Moderator: How to promote each activity? What do you need to do to prepare? What are the resources in possession?

Morning Maple: Promotional activities We are simple leaflets and outdoor posters to do the promotion, to prepare the things that is the venue to negotiate and decorate. Of course, as far as possible to find some of the sponsors, finish the forum's initial funding is limited, so need some enterprises to help us grow, of course, our community will give some feedback to the merchant!

Leaflets, posters If you can negotiate with the business their sponsorship is certainly better, if they do not sponsor, only the forum to do. Our parties are a AA system, the altar friends to participate in the need to pay a small fee, we just as organizers to provide a platform, this way is also a number of local forums.

Moderator: Has the site since the operation of the "junk advertising" this annoyance?

Morning Maple: Of course, this is also a lot of webmaster's distress Ah, registration machine, spam ads, such as soft wen troubled a lot of webmaster. And we're constantly studying how to prevent that, at present, we take the automatic acquisition of the invitation code registration, which prevents the registration machine, and then opened the outside of Anhui Province registration needs to be audited, so it is very possible to prevent the artificial garbage registration, of course, want to completely eliminate is impossible, This requires webmaster and moderators are always ready for the forum, the timely removal of junk information!

Moderator: Time passed quickly, the interview is nearing the end, said the future of the site development direction and prospects?

Morning Maple: Of course we will try to do better, some domestic such as our small county, the network development is slow, our goal is to be able to drive the local network cause of development, for local network development make a contribution, of course, our future development direction is to do local words of the new network media, from the virtual to reality, Become the real media! In fact, it is very simple, our development direction is to integrate the resources of local advertising media industry, to do the best local media, so that the company diversified, diversified market. For example, the integration of television media, outdoor media and so on.

Moderator: How about the future development of local portal site? To the webmaster who is doing the local portal, say their own suggestions.

Chen Feng: Personally think the development trend of local portal is very optimistic, so to speak, can be made into a career. Now the rapid development of the network, the Local Information window is small, then the local portal has become a scenic line. Can see, from the 19 floor, to the Dragon Lane, and then to Tencent network, and so on, are trying to expand their own local portals, with the development of local economy, local portals will be better tomorrow, as long as the intention to do, I believe that many stationmaster can be successful. Moderator: The portal site will be better tomorrow. Thank you very much for your sharing, your experience is very real, let me benefit, but also look forward to see the integration of the Huoqiu hotline, and finally wish Huoqiu forum as soon as the local real new sharp network media. If you are interested can go to Baidu Search Huoqiu forum (if you also want to share the operation of the local portal site process story, welcome to add special qq:2500043843 interview. No threshold, do grassroots webmaster practical interview.

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